JOE & THE JUICE HOLDING A/S
JOE & THE JUICE HOLDING A/S is a Denmark-based holding company for the Joe & The Juice brand, operating a network of juice bars and food-and-beverage venues through its subsidiaries and franchise partners. The business centers on made-to-order drinks, sandwiches, coffee, and similar fresh-service offerings in retail and travel locations across multiple countries.
Tilikausi 2025 · muutos edellisvuodesta
Kehitys 2022–2025
Liiketoiminta
Osuus liikevaihdostaFresh juices, smoothies, shots, and coffee beverages sold in-store and to-go.
Sandwiches, wraps, and snack items prepared for quick-service consumption.
Revenue from company-operated juice bars and café-style locations.
Franchise-related income from partner-operated locations and territories.
Asiakkaat
Customers are consumers seeking quick-service food and beverages in urban, transit, and shopping locations. The brand also serves franchise partners and local operators in markets where the company expands through franchised stores. Demand is driven by convenience, menu familiarity, and the ability to offer fresh products for immediate consumption.
Buy beverages and food items for immediate consumption and convenience.
Buy grab-and-go drinks and snacks in airports, stations, and similar sites.
Buy the brand concept and operating model to run local stores.
Provide prime locations and customer traffic for store rollouts.
Strategia
The report points to a strategy of improving store productivity through data-driven and customer-centric store systems while increasing same-store sales in heritage locations. It also indicates continued use of franchising in selected markets, which can extend the brand with lower capital intensity and broaden geographic reach.
Better store systems can improve consistency, throughput, and customer experience across the network.
Existing locations are core to the model, so higher productivity at mature stores supports the network.
Franchise growth broadens market reach while relying on local operating partners.
Maantiede
The company is headquartered in Denmark and operates across a multi-country store network. The annual report excerpt explicitly references franchise revenue from Bahrain, Canada, Iceland, Korea, Kuwait, Lebanon, Qatar, Saudi Arabia, and the United Arab Emirates, indicating a geographically diversified franchising footprint. Geography matters because the brand relies on prime-site retail locations, local consumer tastes, and country-specific franchise execution.
Riskit
The business is exposed to consumer-demand volatility, location execution risk, and dependence on well-performing franchise relationships. As a retail food-and-beverage concept with leased sites and perishable inputs, it also faces margin pressure from rent, labor, supply-chain disruptions, and food safety or quality failures.
- Consumer demand volatilityVaikutus: KorkeaTodennäköisyys: Korkea
Sales depend on discretionary spending and traffic in each location.
Kohdistuu: Store-level revenue and same-store sales
- Lease and location fixed-cost exposureVaikutus: KorkeaTodennäköisyys: Korkea
Store-based concepts typically carry fixed rent and build-out commitments.
Kohdistuu: Store economics and profitability
- Food safety and product qualityVaikutus: KorkeaTodennäköisyys: Kohtalainen
Fresh-prepared items require strong controls over sourcing, handling, and hygiene.
Kohdistuu: Reputation and liability
- Franchise quality and compliance riskVaikutus: KeskitasoTodennäköisyys: Kohtalainen
Franchise partners can affect brand standards, customer experience, and legal compliance.
Kohdistuu: Franchise revenue and brand equity
Kirjanpito
Harkinnanvaraiset erätThe group allocates consideration between product sales and rights to future goods/services.
Vaikutus: Can shift revenue between current and future periods
Store leases create right-of-use assets and lease liabilities with judgment on discount rates and terms.
Vaikutus: Affects leverage, EBITDA-like metrics, and depreciation/interest expense
Goodwill and indefinite-lived intangibles are tested for impairment annually.
Vaikutus: Can cause large non-cash write-downs if store performance weakens
Food and supplies are measured against net realizable value.
Vaikutus: Can create write-downs for waste, shrink, or slow-moving stock
Store leases may require site restoration and other obligations.
Vaikutus: Can materially affect liabilities and period expenses
Päivitetty: 24.10.2026