YETI Holdings, Inc.
YETI Holdings, Inc. designs, markets, and distributes premium outdoor products from its headquarters in Austin, Texas. Its core lineup includes coolers, drinkware, bags, outdoor equipment, apparel, and accessories sold through wholesale partners and direct-to-consumer channels across the United States and international markets.
Tilikausi 2026 · muutos edellisvuodesta
Kehitys 2021–2026
Liiketoiminta
Osuus liikevaihdostaHard coolers, soft coolers, bags, outdoor equipment, cargo, and related parts.
Stainless-steel drinkware and related accessories sold under the YETI brand.
Ice substitutes, apparel, hats, shirts, and other YETI-branded items.
Customized products with licensed marks, artwork, and corporate orders.
Tuotteet
Raportoitu · osuus liikevaihdosta- Drinkware58,1 %
- Coolers and Equipment40,1 %
- Other1,8 %
Lähde: 10-K FY2026, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.
Asiakkaat
YETI sells to outdoor enthusiasts, recreational users, and consumers who value premium design and durability. It also serves wholesale retail partners, corporate buyers seeking customized products, and online shoppers through its direct-to-consumer channels and marketplace presence.
Buy coolers, drinkware, bags, and equipment for recreation, travel, and outdoor use.
National and regional retailers that stock YETI products for resale to consumers.
Customers buying through YETI websites, stores, and Amazon Marketplace.
Companies and organizations ordering customized products for events and promotions.
Partners in markets such as Canada, Australia, New Zealand, Europe, and Japan.
Strategia
YETI’s strategy centers on maintaining a premium brand, expanding product categories, and balancing wholesale with direct-to-consumer distribution. It is also focused on supply-chain diversification, especially for Drinkware manufacturing, while using pricing, supplier negotiations, and inventory management to protect availability and brand relationships.
Reduces tariff exposure and lowers dependence on China-based sourcing.
Selective distribution and pricing support brand equity and customer loyalty.
DTC provides closer customer relationships and channel control.
Repurchases are a key use of excess cash and support per-share returns.
Maantiede
Q2/2026YETI is headquartered in Austin, Texas and sells primarily in the United States, with additional wholesale and DTC activity in Canada, Australia, New Zealand, Europe, and Japan. Its manufacturing and sourcing footprint is global, and the company relies on cross-border supply chains for imported products and contract manufacturing.
Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.
Riskit
YETI is exposed to tariff, import, and supply-chain risks because much of its product base is sourced internationally and sold through a global retail network. Its premium consumer business also depends on discretionary spending, retailer relationships, and inventory availability, so disruptions can quickly affect sales and brand perception.
- Tariffs on imported productsVaikutus: KorkeaTodennäköisyys: Korkea
Most products are imported and subject to duties, quotas, and trade barriers.
Kohdistuu: China and other foreign sourcing countries
- Inventory constraints from supply-chain changesVaikutus: KorkeaTodennäköisyys: Korkea
Manufacturing diversification can disrupt sourcing and reduce product availability.
Kohdistuu: Drinkware and other imported categories
- Trade and customs enforcement actionsVaikutus: KeskitasoTodennäköisyys: Korkea
CBP detentions or changes in exemptions can interrupt shipments and increase costs.
Kohdistuu: Cross-border import activity
- Consumer discretionary demand weaknessVaikutus: KeskitasoTodennäköisyys: Kohtalainen
YETI products are premium and can be deferred when household spending tightens.
Kohdistuu: U.S. and international consumer markets
- Wholesale channel concentration and partner executionVaikutus: KeskitasoTodennäköisyys: Kohtalainen
Retailers are important to reach consumers and stock availability affects sell-through.
Kohdistuu: Specialty and national retail accounts
Kirjanpito
Harkinnanvaraiset erätWholesale and DTC sales include returns and promotional discounts that affect net sales.
Vaikutus: Net revenue and quarterly comparability
Shortages and sourcing changes can affect inventory levels, obsolescence, and cost flow.
Vaikutus: Gross margin and working capital
Imported products are exposed to changing trade costs and customs-related judgments.
Vaikutus: Cost of goods sold and cash requirements
Buybacks are recorded as treasury stock and reduce equity.
Vaikutus: Equity, EPS, and capital allocation analysis
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Päivitetty: 24.9.2026