WIXNasdaqServices-Computer Programming, Data Processing, Etc.US GAAP · USD

Wix.com Ltd.

Wix.com Ltd. builds cloud-based tools that let individuals, small businesses, and larger organizations create, manage, and grow websites and online applications without coding. The company’s platform combines website creation, hosting, commerce, payments, marketing, and application-building capabilities, with operations and product development centered in the United States and Israel.

Kysy yhtiöstä
Liikevaihto1 993milj. USD
+13,2 %v/v
Liikevoitto (EBIT)1,8milj. USD
−98,3 %v/v
EBIT-marginaali0,1%
−5,6 %-yks.v/v
Nettotulos50,6milj. USD
−63,4 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−50005001 0001 5002 000milj. USD2020: 989 milj. USD2020: EBIT −197 milj. USD20202021: 1 270 milj. USD2021: EBIT −326 milj. USD20212022: 1 388 milj. USD2022: EBIT −285 milj. USD20222023: 1 562 milj. USD2023: EBIT −24 milj. USD20232024: 1 761 milj. USD2024: EBIT 100 milj. USD20242025: 1 993 milj. USD2025: EBIT 1,8 milj. USD20251 9931,8
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: Wix.com Ltd.

Liiketoiminta

Osuus liikevaihdosta
Creative Subscriptions55 %

Subscription plans and tools used to build and manage websites and online presence.

Business Solutions35 %

Monetization and commerce services including payments, POS, shipping, and related tools.

Partner and agency solutions7 %

Tools and revenue generated through agencies, freelancers, and reseller partnerships.

Base44 no-code platform3 %

No-code application development platform acquired to extend the product suite.

Tuotteet

Raportoitu · osuus liikevaihdosta
70,7%29,3%FY2025100 %
  • Creative Subscription70,7 %
  • Business Solutions29,3 %

Lähde: 20-F FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

Wix serves individuals, freelancers, small businesses, and larger organizations that need an easy way to build and operate an online presence. It also sells to agencies, freelancers, and B2B channel partners that build sites or applications for end customers. Commerce-oriented users buy business tools such as payments and shipping because they want a single platform to launch, manage, and monetize digital activity.

Individual creators and self-starters

They buy website-building and hosting tools to create a web presence quickly without technical expertise.

Small and midsize businesses

They use subscriptions and business tools to market, sell, and manage online operations.

Commerce merchants

They buy payments, POS, shipping, and gift card tools to run online and omnichannel sales.

Agencies and freelancers

They use Wix Studio and partner tools to build and manage client websites and applications.

B2B reseller partners

They distribute Wix through bundled offerings with their own services to expand reach.

Strategia

Wix is focused on broadening its platform from website creation into a larger end-to-end digital business stack that spans applications, commerce, and AI-assisted creation. The company also emphasizes partner distribution and no-code tools, which can expand use cases beyond simple websites and deepen engagement across different customer types.

Broaden the product suite beyond website creationKeskipitkä aikaväli

A wider platform increases customer retention and monetization per user.

Expand AI-assisted creation and workflow toolsKeskipitkä aikaväli

AI can lower friction for users and strengthen Wix’s product differentiation.

Grow transaction and commerce revenueKeskipitkä aikaväli

Payments and commerce tools provide deeper monetization than subscriptions alone.

Scale partner-led distributionPitkä aikaväli

Agencies, freelancers, and resellers extend reach without relying only on direct user acquisition.

Maantiede

2025

Wix sells its platform globally and states that it is trusted by users worldwide, so demand is broadly distributed rather than tied to one country. The company’s operating footprint is anchored in the United States and Israel, which are important for sales, product development, and workforce concentration. Because the product is delivered digitally, geography matters mainly through user acquisition, FX exposure, and the location of engineering and support resources.

USA68 %
Europe31 %
Israel1,1 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

Wix depends on continued user acquisition and conversion across a highly competitive digital creation market, where pricing, product features, and AI capabilities can quickly shift demand. The company also faces execution risk in expanding commerce, partner, and AI products, while operating with meaningful exposure to cybersecurity, privacy, intellectual property, and foreign exchange movements.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Competitive pressure in website creation and no-code tools1AI technology and product execution risk2Cybersecurity, privacy, and IP risk3Foreign exchange exposure4Payments and commerce operating risk5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Competitive pressure in website creation and no-code toolsVaikutus: KorkeaTodennäköisyys: Korkea

    Users can switch among low-code, no-code, and AI-assisted alternatives quickly.

    Kohdistuu: Core Wix subscriptions and new user acquisition

  2. AI technology and product execution riskVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Wix is embedding AI across creation and workflows, which can be costly and uncertain to scale.

    KohdistuuAI featuresBase44Automation
  3. Cybersecurity, privacy, and IP riskVaikutus: KorkeaTodennäköisyys: Kohtalainen

    A platform hosting customer websites and commerce data must protect sensitive information and content.

    Kohdistuu: Platform trust and customer retention

  4. Foreign exchange exposureVaikutus: KeskitasoTodennäköisyys: Korkea

    A strengthening Israeli shekel affects operating expenses and margins because of the company’s cost base.

    Kohdistuu: R&D and overhead costs

  5. Payments and commerce operating riskVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Business Solutions includes transaction facilitation, which brings fraud, chargeback, and compliance risk.

    KohdistuuWix PaymentsPOSShipping
Kysy Clarifolta: Wix.com Ltd.

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition for subscriptions and transactions

Different products are recognized on different timing bases, affecting comparability across segments.

Vaikutus: GAAP revenue lags cash receipts for subscriptions and can be point-in-time for transaction services

Bookings and cohort metrics

These non-GAAP measures are used to assess demand and user quality beyond reported revenue.

Vaikutus: Useful for trends, but not directly comparable to GAAP revenue

Foreign exchange effects

Operating expenses are affected by shekel-dollar movements and related hedging activity.

Vaikutus: Can shift reported cost growth and margins

Acquisition-related and share-based compensation adjustments

Non-GAAP results exclude these items, which can materially change profitability presentation.

Vaikutus: Affects operating margin and net income comparisons

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

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Päivitetty: 28.9.2026

Wix.com Ltd. (Nasdaq) – Services-Computer Programming, Data Proc | Analyysi – Clarifo