Weyco Group, Inc

Weyco Group is a U.S.-based footwear company that designs, markets, and distributes branded shoes for men, women, and children. Its portfolio includes Florsheim, Nunn Bush, Stacy Adams, BOGS, and Forsake, and it sells through wholesale channels, direct-to-consumer retail, and licensing arrangements.

11,6 %

43,2 %

8,4 %

−4,9 %

4.22

2.87

— Weyco Group, Inc
%
Wholesale footwear70% Branded shoes sold to third-party retailers and e-commerce partners.
Retail footwear20% Direct-to-consumer sales through company websites and stores.
Licensing revenue5% Royalties from third parties selling branded apparel, accessories, and footwear.
Other international operations5% Wholesale and retail activities outside North America, mainly Florsheim Australia.

Weyco sells primarily to wholesale retail accounts such as footwear chains, department stores, specialty stores, and...

  • Wholesale retail accountsprimary

    Footwear, department, and specialty stores buy branded shoes for resale and assortment breadth.

  • E-commerce retailersprimary

    Online retailers purchase Weyco brands to reach digital shoppers and price-sensitive consumers.

  • Direct-to-consumer shopperssecondary

    Consumers buy directly from Weyco websites and stores for brand selection and convenience.

  • Licensing partnerssecondary

    Third parties use Weyco brands for apparel, accessories, specialty footwear, and overseas markets.

The company’s core business is concentrated in the United States, with wholesale sales also reaching Canada and...

  • Majority of operations and sales are in the United States
  • Wholesale distribution extends into Canada
  • Licensing reaches Mexico and certain overseas markets
  • Florsheim Australia covers Australia, South Africa, New Zealand, and the Pacific Rim
  • Sourcing is global, with most product imported from Asia

Weyco’s strategy centers on managing a portfolio of established footwear brands across wholesale, retail, and licensing...

01
Diversify sourcingshort-term

Reduces dependence on China and lowers tariff exposure.

02
Support direct-to-consumer growthmedium-term

Improves brand control and captures consumer demand directly.

03
Maintain brand portfolio strengthlong-term

Established brands support repeat demand and retailer relationships.

The company is exposed to tariff and trade-policy risk because a large share of its footwear is imported, especially...

high

Tariffs and retaliatory trade actions

Most products are imported, so higher duties directly increase product cost.

Scope
China, India, Cambodia, Vietnam and other sourcing countries
Materiality
high
high

Consumer demand weakness

Footwear is discretionary and shoppers can defer purchases or trade down.

Scope
U.S. retail and e-commerce channels
Materiality
high
high

Sourcing concentration

Dependence on overseas manufacturers creates supply and cost disruption risk.

Scope
China and broader Asian supply base
Materiality
high
medium

Wholesale inventory caution

Retailers may reduce orders when they expect softer sell-through or price changes.

Scope
North American wholesale accounts
Materiality
medium
medium

International operating underperformance

Smaller overseas businesses may struggle to reach scale and profitability.

Scope
Florsheim Australia and related markets
Materiality
medium
Inventory valuation and tariff pass-through
Affects gross margin and the timing of cost recognition
Revenue recognition across channels
Affects revenue timing and comparability across segments
Promotional markdowns and retail pricing
Affects retail revenue and gross margin
Income tax valuation allowance
Can materially affect tax expense and net earnings
Foreign currency and pension items
Affects other expense, net and earnings comparability

: 29.4.2026