Upstart Holdings, Inc.

Upstart Holdings, Inc. operates an AI-based lending marketplace that connects consumers seeking credit with lending partners and institutional capital providers. The company supports unsecured and secured consumer credit products, including personal loans, auto loans, home equity lines of credit, and related software tools for auto retail and loan servicing.

6,5 %

5,1 %

+64,0 %

— Upstart Holdings, Inc.
%
AI lending marketplace55% Core platform that underwrites, prices, and routes consumer credit offers to lending partners.
Platform and referral fees34% Fees charged to lending partners for borrower acquisition, underwriting, and loan referral.
Servicing and other fees11% Fees from servicing loans and related operational services across the marketplace.

Upstart sells primarily to lending partners such as banks and credit unions, and to institutional investors that...

  • Lending partnersprimary

    Banks and credit unions use Upstart's marketplace and underwriting tools to originate consumer loans and expand product reach.

  • Institutional investorsprimary

    Buy whole loans, pass-through certificates, or securitization interests to provide funding and liquidity.

  • Consumer borrowersprimary

    Individuals applying for personal loans, auto loans, or HELOCs through Upstart-powered offers.

  • Auto dealerssecondary

    Dealers use Upstart Auto Retail software to support dealership operations and consumer financing workflows.

Upstart is headquartered in San Mateo, California and operates primarily in the United States...

  • Headquartered in San Mateo, California
  • Primary market is the United States consumer credit market
  • Borrower acquisition and lending-partner activity are U.S.-centric
  • Funding depends on U.S. capital markets and securitization channels
  • Domestic credit conditions strongly affect loan demand and funding

Upstart's strategy is to expand its AI underwriting platform across more consumer credit categories while improving...

01
Broaden product offeringsmedium-term

More credit categories increase borrower reach and reduce dependence on one loan type.

02
Strengthen capital supplyshort-term

Marketplace growth depends on stable funding from investors and lending partners.

03
Improve underwriting and automationlong-term

Better risk separation supports higher approvals and more efficient loan pricing.

Upstart's results depend on consumer credit demand, borrower repayment behavior, and the willingness of banks, credit...

high

Macroeconomic weakness and credit stress

Interest rates, unemployment, inflation, and recession fears affect borrower demand and repayment.

Scope
U.S. consumer lending
Materiality
high
high

Capital funding concentration and availability

Marketplace growth depends on institutional investors, securitizations, and warehouse facilities.

Scope
Whole-loan sales and securitization programs
Materiality
high
high

Servicing and collections execution

Manual servicing or collection errors can increase delinquencies, charge-offs, and partner dissatisfaction.

Scope
Servicing operations
Materiality
high
high

Regulatory and compliance exposure

Consumer lending, servicing, and data-driven underwriting are subject to extensive oversight.

Scope
U.S. lending and servicing activities
Materiality
high
medium

Competitive pressure in consumer lending

New entrants and alternative underwriting technologies can compress fees and raise marketing spend.

Scope
Borrower acquisition and loan origination
Materiality
medium
Revenue from fees, net
Affects revenue timing and mix between platform and servicing income
Fair value adjustments on loan-related assets
Can create significant quarter-to-quarter earnings volatility
Variable interest entities and securitizations
Influences leverage, liquidity presentation, and off-balance-sheet exposure
Risk-sharing and co-investment arrangements
Requires estimates of expected credit performance and contingent economics

: 29.4.2026