PRKSNYSEServices-Miscellaneous Amusement & RecreationUS GAAP · USD

United Parks & Resorts Inc.

United Parks & Resorts Inc. owns and operates a portfolio of theme parks and entertainment venues in the United States and the United Arab Emirates. Its parks include SeaWorld, Busch Gardens, Aquatica, Discovery Cove and Sesame Place, combining rides, shows, water attractions and zoological exhibits across 13 differentiated properties.

Liikevaihto1 663milj. USD
−3,6 %v/v
Liikevoitto (EBIT)365milj. USD
−21,1 %v/v
EBIT-marginaali22,0%
−4,9 %-yks.v/v
Nettotulos168milj. USD
−26,0 %v/v
Vapaa kassavirta163milj. USD
−29,8 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−50005001 0001 5002 000milj. USD2020: 432 milj. USD2020: EBIT −242 milj. USD20202021: 1 504 milj. USD2021: EBIT 432 milj. USD20212022: 1 731 milj. USD2022: EBIT 508 milj. USD20222023: 1 727 milj. USD2023: EBIT 460 milj. USD20232024: 1 725 milj. USD2024: EBIT 463 milj. USD20242025: 1 663 milj. USD2025: EBIT 365 milj. USD20251 663365
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Admissions52 %

Entrance tickets, passes and other admission revenue for the park portfolio.

In-park food and beverage18 %

Food and beverage purchases made by guests inside the parks.

Merchandise and retail10 %

Branded merchandise, retail sales and related guest purchases.

Parking and guest services8 %

Parking, service fees and other ancillary guest spending.

International and other revenue12 %

Other revenue streams, including international agreements and miscellaneous items.

Tuotteet

Raportoitu · osuus liikevaihdosta
53,1%46,9%FY2025100 %
  • Admission53,1 %
  • Food Merchandise and Other46,9 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

The company serves families, local day-trippers, regional visitors and destination travelers who buy admission and spend inside the parks. Its parks also attract school groups and guests interested in animal exhibits, educational presentations and branded family entertainment. Because the portfolio includes both regional and destination parks, the customer mix spans nearby residents, domestic travelers and some international visitors.

Families and leisure visitors

Buy admission and in-park food/merchandise for family outings and entertainment.

Local and regional day visitors

Visit nearby parks for shorter trips and recurring leisure spending.

Domestic destination travelers

Travel to flagship parks and spend more on admissions and ancillary items.

International visitors

Visit destination parks, especially in major tourism markets, and support higher per-capita spending.

Schools and organized groups

Purchase group admissions and educational experiences tied to animal and conservation themes.

Strategia

The company focuses on improving the guest experience through new attractions, park maintenance and facility upgrades that support attendance and length of stay. It also emphasizes cost discipline, labor alignment and technology initiatives to improve operating efficiency while preserving the park experience. Brand licensing, animal care capabilities and differentiated park formats help it compete against larger destination and regional entertainment operators.

Refresh parks with new attractions and capital projectsKeskipitkä aikaväli

New and maintained attractions help sustain attendance and guest spending.

Improve operating efficiency and labor alignmentLyhyt aikaväli

A seasonal park model requires staffing and cost structure to match demand.

Protect and extend differentiated brandsPitkä aikaväli

Recognized brands and zoological content support pricing power and repeat visitation.

Maantiede

United Parks & Resorts operates 13 parks grouped across key U.S. markets and the United Arab Emirates. The company says a significant portion of revenue is historically generated in Florida, California and Virginia, making those markets especially important to attendance and travel patterns. Its parks are located near major metropolitan areas and tourism hubs, which supports both local visitation and destination traffic.

Riskit

Attendance and guest spending are sensitive to weather, consumer confidence, travel patterns and discretionary spending, so demand can move sharply with the broader economy. The business also faces animal-related regulatory scrutiny, reputational risk, cybersecurity exposure and high fixed operating costs that can pressure results when volumes weaken. Geographic concentration in a few U.S. states and competitive intensity in major tourism markets add further operating risk.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Regional concentration1Attendance and guest spending volatility2Animal welfare regulation and activist scrutiny3Seasonality and fixed-cost leverage4Cybersecurity and technology interruptions5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Regional concentrationVaikutus: KorkeaTodennäköisyys: Korkea

    A significant portion of revenue comes from Florida, California and Virginia, increasing exposure to local shocks.

    Kohdistuu: U.S. coastal and tourism markets

  2. Attendance and guest spending volatilityVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Park revenue depends on discretionary leisure demand and weather-sensitive visitation.

    Kohdistuu: Admissions and in-park spending

  3. Animal welfare regulation and activist scrutinyVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The parks feature live animals and zoological exhibits that attract regulatory and public attention.

    Kohdistuu: SeaWorld-branded and zoological parks

  4. Seasonality and fixed-cost leverageVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Theme park operations carry high fixed costs, so lower attendance can quickly reduce margins.

    Kohdistuu: All parks

  5. Cybersecurity and technology interruptionsVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Ticketing, guest data and park operations rely on IT systems and online channels.

    KohdistuuWebsitesTicketingInternal systems

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition for admissions and in-park spending

Ticket sales and guest purchases drive revenue timing and quarterly comparability.

Vaikutus: Affects reported revenue by period and mix between admissions and ancillary spending

Long-lived asset impairment

Theme parks are capital intensive and asset recoverability depends on future attendance and cash flows.

Vaikutus: Can create material non-cash charges if park economics weaken

Self-insurance reserves

The company estimates claims and related liabilities for employee and operational risks.

Vaikutus: Affects operating expenses and balance sheet liabilities

Seasonality

Attendance and spending vary by holiday periods, weather and school calendars.

Vaikutus: Makes quarterly revenue and margin trends less comparable

Income taxes and valuation assumptions

Management must estimate tax positions and asset lives in a judgment-heavy business.

Vaikutus: Can affect effective tax rate and carrying values of assets

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Päivitetty: 24.9.2026

United Parks & Resorts Inc. (PRKS) liikevaihto, tulos ja tunnusluvut 2025 – Clarifo