TSQNYSERadio Broadcasting StationsUS GAAP · USD

Townsquare Media, Inc.

Townsquare Media, Inc. is a U.S.-based local media and marketing company focused primarily on markets outside the top 50 metropolitan areas. Its business combines broadcast radio stations, digital advertising products, owned local news and entertainment websites, and subscription digital marketing services for small and medium-sized businesses.

Kysy yhtiöstä
Liikevaihto427milj. USD
−5,2 %v/v
Liikevoitto (EBIT)44,2milj. USD
+103,8 %v/v
EBIT-marginaali10,3%
+5,5 %-yks.v/v
Nettotulos−11,5milj. USD
+9,4 %v/v
Vapaa kassavirta15,4milj. USD
−50,9 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−2000200400600milj. USD2020: 371 milj. USD2020: EBIT −75 milj. USD20202021: 418 milj. USD2021: EBIT 74 milj. USD20212022: 463 milj. USD2022: EBIT 56 milj. USD20222023: 454 milj. USD2023: EBIT −19 milj. USD20232024: 451 milj. USD2024: EBIT 22 milj. USD20242025: 427 milj. USD2025: EBIT 44 milj. USD202542744
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Digital Advertising40 %

Programmatic and direct digital advertising sold across owned sites, apps, and third-party inventory.

Subscription Digital Marketing Solutions25 %

Recurring digital marketing services for SMBs, including websites, SEO, hosting, and CRM tools.

Broadcast Advertising30 %

Advertising sold on local terrestrial radio stations to local, regional, and national advertisers.

Other / Live Events5 %

Owned and operated live events and related ancillary revenue.

Tuotteet

Raportoitu · osuus liikevaihdosta
46,3%35,2%16,7%FY2024100 %
  • Broadcasting Advertising46,3 %
  • Digital Advertising35,2 %
  • Subscription Digital Marketing Solutions16,7 %
  • Other Digital1,8 %

Lähde: 10-K FY2024, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

Townsquare sells primarily to small and medium-sized businesses, especially local and regional advertisers in markets outside the top 50 U.S. metros. It also serves national and regional advertisers seeking targeted local reach, plus SMBs that need outsourced digital marketing tools and services.

Local SMB advertisers

Buy radio spots and digital placements to drive local awareness, traffic, and leads.

Subscription SMB clients

Subscribe to Townsquare Interactive for website, SEO, hosting, and digital management tools.

Regional advertisers

Use Townsquare's local market footprint and data-driven digital inventory to reach specific geographies.

National advertisers

Buy targeted digital and broadcast inventory for broader reach in smaller U.S. markets.

Strategia

Townsquare's strategy is to combine local radio relationships with digital advertising and subscription marketing products, using a digital-first sales approach. The company emphasizes cross-selling across its local markets and digital platforms to deepen advertiser relationships and reduce dependence on any single revenue stream.

Grow digital advertising and first-party data assetsKeskipitkä aikaväli

Digital inventory and audience data improve targeting and monetization across channels.

Expand recurring SMB subscription servicesKeskipitkä aikaväli

Subscription services diversify revenue and deepen customer relationships beyond ad cycles.

Cross-sell across radio and digital channelsLyhyt aikaväli

Existing local sales relationships can increase wallet share and improve advertiser retention.

Maantiede

Townsquare is concentrated in the United States, with a footprint centered on local markets outside the top 50 metropolitan areas. Its radio stations, websites, and digital marketing services are organized around 74 local media markets, which gives the company a dense local sales and audience base in smaller U.S. communities.

Riskit

Townsquare is exposed to cyclical advertising demand, especially from local SMBs, and to technology changes that can reduce digital ad effectiveness. Its asset base also includes FCC licenses and goodwill, which require ongoing impairment testing and can create non-cash charges when market conditions weaken.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Cyclical advertising demand1Digital ad technology disruption2Cybersecurity and third-party service provider failure3Impairment of FCC licenses and goodwill4
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Cyclical advertising demandVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Revenue depends heavily on local, regional, and national ad spending, which falls in weaker economic conditions.

    Kohdistuu: Local SMB and regional advertiser budgets

  2. Digital ad technology disruptionVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Ad blockers, cookie restrictions, and platform changes can reduce targeting precision and monetization.

    Kohdistuu: Townsquare Ignite and owned digital properties

  3. Cybersecurity and third-party service provider failureVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The business relies on external providers for analytics, data storage, and online advertising operations.

    KohdistuuCustomer dataAd deliveryPlatform uptime
  4. Impairment of FCC licenses and goodwillVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Lower forecasted broadcast revenue or digital performance can trigger non-cash write-downs.

    Kohdistuu: Broadcast markets and National Digital reporting unit

Kirjanpito

Harkinnanvaraiset erät
Goodwill and FCC license impairment

Fair value depends on forecasted cash flows and discount rates; weaker outlooks can trigger write-downs.

Vaikutus: Can materially reduce reported earnings without affecting cash flow

Revenue recognition across multiple business lines

Advertising, subscription services, and events may be recognized on different timing bases.

Vaikutus: Affects quarterly revenue mix and comparability

Allowance for doubtful accounts

SMB customers may pay late or default, especially in weaker economic periods.

Vaikutus: Affects net revenue and operating income

Lease accounting

Station and office leases create right-of-use assets and liabilities under U.S. GAAP.

Vaikutus: Affects balance sheet leverage and operating expense presentation

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Päivitetty: 24.9.2026