The Goodyear Tire & Rubber Company
Goodyear Tire & Rubber is an Ohio-based manufacturer and seller of tires, related mobility products, and service offerings for consumer, commercial, aviation, and specialty applications. The company combines global tire production with retail, fleet service, retreading, and maintenance operations, serving both original equipment and replacement markets worldwide.
Tilikausi 2025 · muutos edellisvuodesta
Kehitys 2020–2025
Liiketoiminta
Osuus liikevaihdostaTires for automobiles, trucks, buses, aircraft, motorcycles, farm equipment, and other uses sold to OE and replacement customers.
Truck-focused service offerings including new tires, retreads, mechanical service, maintenance, and roadside assistance.
Company-owned outlets offering tire sales, repair, maintenance, and related consumer automotive services.
Synthetic rubber and other chemical products sold to unaffiliated customers, mainly from the Americas segment.
Tread rubber, accessories, private-label products, and miscellaneous commercial offerings.
Tuotteet
Raportoitu · osuus liikevaihdosta- Tire Unit Sales84,2 %
- Other Tireand Related Sales8,2 %
- Retail Servicesand Service Related Revenue5,1 %
- Chemical Productsand Services2,3 %
- Other Productsand Services0,1 %
Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.
Asiakkaat
Goodyear sells to vehicle manufacturers for original equipment fitment and to replacement buyers through dealers, retailers, wholesalers, and its own stores. It also serves commercial trucking fleets, which buy tires and service packages to reduce downtime and manage operating costs. Consumer and commercial end markets both matter, but fleet and OE customers are especially important because they drive volume, channel mix, and factory utilization.
Automakers and other OEMs buy tires for factory installation on new vehicles, valuing fit, performance, and supply reliability.
Independent dealers, regional distributors, TireHub, and national retailers buy branded tires for aftermarket resale.
Fleets buy tires, retreads, mechanical service, and roadside assistance to lower total cost of ownership.
Drivers buy tires and repair services through Goodyear and Just Tires stores for convenience and brand trust.
Aircraft, farm, and other specialty users buy application-specific tires and related products.
Strategia
Goodyear’s current strategy centers on the Goodyear Forward transformation plan, which aims to optimize the portfolio, expand margins, and reduce leverage. The company is also shifting toward premium tire pricing, product tiering, and cost reduction through manufacturing footprint changes, supply chain improvements, and SG&A discipline. Portfolio actions around chemical operations, Dunlop, and OTR reflect a focus on simplifying the business and concentrating on higher-return tire and service categories.
Focus capital and management attention on core tire and service businesses with better returns.
Premiumization and product tiering are intended to improve pricing power and profitability.
Lower fixed costs improve resilience in a cyclical, competitive tire market.
Deleveraging supports liquidity and reduces balance-sheet risk after restructuring.
Maantiede
Goodyear operates in most regions of the world and manufactures in 49 facilities across 19 countries, with marketing operations in almost every country. Its business is organized into Americas, EMEA, and Asia Pacific, and the company has meaningful exposure to both mature replacement markets and cyclical OE demand across regions. EMEA and Americas are also supported by company-owned retail and service locations, while Asia Pacific is more concentrated in tire manufacturing and OE supply.
Riskit
Goodyear is exposed to intense global tire competition, cyclical OE demand, and replacement-market pressure, all of which can compress pricing and factory utilization. The company also faces execution risk around its transformation plan, where savings may not be fully sustainable, and around impairment risk tied to brands, goodwill, and other long-lived assets. Because the business depends on global manufacturing and complex supply chains, tariffs, trade policy, customer production swings, and regional weakness can quickly affect results.
- Global tire competitionVaikutus: KorkeaTodennäköisyys: Korkea
Bridgestone, Michelin, Continental, Pirelli, and regional producers compete on price, quality, and distribution.
Kohdistuu: Worldwide tire markets
- Cyclical OE demandVaikutus: KorkeaTodennäköisyys: Kohtalainen
OEM tire sales depend on vehicle production, which moves with economic conditions and consumer demand.
Kohdistuu - Transformation executionVaikutus: KorkeaTodennäköisyys: Kohtalainen
Goodyear Forward must deliver portfolio actions and cost savings to support margin and leverage goals.
Kohdistuu: Enterprise-wide
- Trade and supply chain disruptionVaikutus: KeskitasoTodennäköisyys: Korkea
Competitors and customers are sensitive to tariffs, delivery cost, and supply reliability.
Kohdistuu: Global sourcing and manufacturing footprint
- Asset impairmentVaikutus: Keskitaso
Goodwill and intangible assets can be written down if expected cash flows or brand values weaken.
Kohdistuu
Kirjanpito
Harkinnanvaraiset erätThe company recorded a large non-cash goodwill write-off in 2025, showing sensitivity to valuation assumptions.
Vaikutus: Can materially reduce reported earnings and equity
Brand and acquisition-related intangibles are tested for recoverability and may be written down.
Vaikutus: Affects operating income and asset values
Goodyear Forward and footprint actions create charges that can be lumpy across periods.
Vaikutus: Distorts comparability of operating performance
Tire and automotive businesses face warranty, product liability, and litigation exposures.
Vaikutus: Can affect SG&A and liabilities
Global operations and intercompany transactions require judgment on tax assets and exposures.
Vaikutus: Can change net income and effective tax rate
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Päivitetty: 24.9.2026