SNNYSEHousehold AppliancesUS GAAP · USD

SharkNinja, Inc.

SharkNinja, Inc. is a U.S.-based consumer products company that designs and sells small household appliances under the Shark and Ninja brands. Its portfolio spans cleaning, cooking and beverage, food preparation, and beauty and home environment products, with sales across domestic and international markets through retail and direct-to-consumer channels.

Kysy yhtiöstä
Liikevaihto6 399milj. USD
+15,7 %v/v
Liikevoitto (EBIT)920milj. USD
+42,9 %v/v
EBIT-marginaali14,4%
+2,7 %-yks.v/v
Nettotulos701milj. USD
+59,9 %v/v
Vapaa kassavirta488milj. USD
+58,0 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2021–2025

02 0004 0006 0008 000milj. USD2021: 3 727 milj. USD2021: EBIT 438 milj. USD20212022: 3 717 milj. USD2022: EBIT 321 milj. USD20222023: 4 254 milj. USD2023: EBIT 374 milj. USD20232024: 5 529 milj. USD2024: EBIT 644 milj. USD20242025: 6 399 milj. USD2025: EBIT 920 milj. USD20256 399920
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: SharkNinja, Inc.

Liiketoiminta

Osuus liikevaihdosta
Cleaning Appliances35 %

Vacuum cleaners, steam mops, and related floor-care products sold under Shark.

Cooking and Beverage Appliances25 %

Air fryers, cookers, coffee-related products, and beverage appliances sold under Ninja.

Food Preparation Appliances15 %

Blenders, processors, and other countertop food-prep products.

Beauty and Home Environment Appliances15 %

Hair care and home environment products such as fans and air treatment devices.

Connected and Other Appliances10 %

App-enabled products and smaller adjacent household appliances.

Tuotteet

Raportoitu · osuus liikevaihdosta
34,5%28,4%24,2%12,9%FY2025100 %
  • Cleaning Appliances34,5 %
  • Cooking and Beverage Appliances28,4 %
  • Food Preparation Appliances24,2 %
  • Beauty and Home Environment Appliances12,9 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

SharkNinja sells primarily to household consumers who buy through major retailers or directly online, seeking products that solve everyday home tasks with strong performance and value. Its customer base also includes retailers and e-commerce platforms that stock the products because they drive traffic and category demand. The company’s products are purchased for use in the home, with demand influenced by brand recognition, product innovation, and price-point breadth.

End consumers

Households buying appliances for cleaning, cooking, food prep, and beauty use because the products promise convenience and performance.

Mass retail partners

Large retailers such as Amazon, Costco, Walmart, Target, and Best Buy that stock the brands to attract shoppers and drive basket traffic.

Direct-to-consumer shoppers

Consumers purchasing through SharkNinja websites for brand-direct access, launches, and product education.

Independent and regional retailers

Smaller retailers that carry selected Shark and Ninja products to broaden distribution and reach.

Strategia

SharkNinja’s strategy centers on continuous product innovation, rapid category expansion, and broad omnichannel distribution. The company emphasizes solutions-driven marketing, global engineering and manufacturing capabilities, and new product development to strengthen its brands and extend share across home appliance categories.

Continuous product innovationKeskipitkä aikaväli

New features and differentiated designs help the company win shelf space and consumer attention in crowded appliance categories.

Omnichannel distribution expansionLyhyt aikaväli

Selling through major retailers and DTC broadens access and reduces dependence on any single channel.

Category and geography expansionKeskipitkä aikaväli

Entering adjacent categories and new markets supports brand scale and share gains.

Brand building and consumer engagementLyhyt aikaväli

Strong brand equity supports repeat purchases and retailer demand.

Maantiede

Q1/2026

SharkNinja operates through Domestic and International sales regions, with Domestic covering the United States and Canada and International covering markets outside North America. The company sells through more than 180 retailers globally and also directly to consumers through its websites, making geographic reach an important part of its distribution model.

North America65 %
Europe35 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

SharkNinja depends on brand strength, retailer relationships, and a steady flow of successful new products, so any weakening in consumer demand or execution can affect sales. The company also faces product safety, connected-device cybersecurity, regulatory, and supply-chain risks that are common in consumer appliances but can be amplified by its growing portfolio of IoT-enabled products.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Brand dependence and demand erosion1Retailer concentration2IoT cybersecurity and privacy compliance3Product quality and recall risk4Supply chain and sourcing disruption5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Brand dependence and demand erosionVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The business relies on Shark and Ninja brand equity to drive consumer pull and retailer placement.

    Kohdistuu: Consumer appliances and retail sell-through

  2. Retailer concentrationVaikutus: KorkeaTodennäköisyys: Kohtalainen

    A few large customers account for a meaningful share of net sales, increasing bargaining and volume risk.

    KohdistuuAmazonCostcoWalmartOther large retailers
  3. IoT cybersecurity and privacy complianceVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Connected devices must meet evolving security, safety, and privacy requirements across jurisdictions.

    KohdistuuRobot vacuumsConnected grillsApp-enabled products
  4. Product quality and recall riskVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Defects or safety issues can trigger recalls, returns, warranty costs, and reputational harm.

    Kohdistuu: Small appliances across multiple categories

  5. Supply chain and sourcing disruptionVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    The company depends on manufacturing and sourcing arrangements to support product availability and launches.

    Kohdistuu: Global sourcing and inventory procurement

Kysy Clarifolta: SharkNinja, Inc.

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition timing

Sales are recognized when control transfers, so retailer terms and shipping patterns affect period revenue.

Vaikutus: Point-in-time recognition at shipment or delivery

Goodwill and intangible impairment

Brand and acquisition-related intangibles require periodic impairment assessment if performance weakens.

Vaikutus: Potential non-cash charges to earnings

Lease and purchase commitments

Operating leases and purchase commitments create fixed obligations that affect liquidity analysis.

Vaikutus: Future cash outflows and balance sheet disclosures

Foreign currency and derivatives

International operations create transaction exposure and derivative-related gains or losses.

Vaikutus: Earnings volatility from FX remeasurement

Recall and litigation accruals

Product recalls and patent or advertising claims can require estimates for settlements and remediation.

Vaikutus: Expense recognition and contingent liability disclosure

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Päivitetty: 24.9.2026

SharkNinja, Inc. (SN) liikevaihto, tulos ja tunnusluvut 2025 – Clarifo