# Reborn Coffee, Inc. > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/fi/companies/Reborn Coffee, Inc.). ## Overview Reborn Coffee, Inc. operates specialty coffee retail locations, kiosks, and cafes in the United States and select international markets. The company also roasts and distributes coffee from its production and distribution center, serving both in-store customers and buyers of packaged coffee products. ## Products & services • Specialty-roasted coffee beverages • Retail coffee shop and cafe service • Kiosk-based coffee sales • Whole bean and ground coffee bags • Pour over coffee packs • Coffee roasting and distribution - **Retail beverages** (55%) — Coffee and espresso-based drinks sold through Reborn's stores, cafes, and kiosks. - **Packaged coffee** (20%) — Whole bean, ground coffee, and pour-over packs sold for at-home or on-the-go use. - **Food and ancillary items** (10%) — Complementary food and add-on items sold alongside beverages in retail locations. - **Wholesale and distribution** (15%) — Roasted coffee processed and distributed from the company's production center. - Specialty-roasted coffee beverages - Retail coffee shop and cafe service - Kiosk-based coffee sales - Whole bean and ground coffee bags - Pour over coffee packs - Coffee roasting and distribution ## Customers Reborn sells primarily to retail consumers who want specialty coffee drinks in-store, as well as customers who buy packaged coffee for home preparation or convenience. The company also serves wholesale and distribution channels through its roasting and processing operations, which broadens its reach beyond walk-in cafe traffic. - **Retail cafe customers** (primary) — Buy brewed coffee, espresso drinks, and other beverages in Reborn's stores and kiosks for immediate consumption. - **Packaged coffee consumers** (secondary) — Buy whole bean, ground coffee, and pour-over packs for home or portable use. - **Wholesale and distribution customers** (secondary) — Buy roasted coffee processed at Reborn's production center for broader resale or service use. - **Premium coffee shoppers** (primary) — Choose specialty-roasted coffee, espresso-based beverages, and cold brew options for quality and variety. - Walk-in cafe customers seeking specialty coffee drinks - On-the-go consumers buying pour-over packs - At-home coffee drinkers buying whole bean and ground bags - Wholesale buyers purchasing roasted coffee for resale or use - Customers drawn to premium blends, espresso, and cold brew ## Geography Reborn's retail footprint is concentrated in California, with additional locations in Daejeon, Korea and Kuala Lumpur, Malaysia. The company also operates a production and distribution center at its headquarters, which supports roasting and supply for retail and wholesale channels. Its geography ties the business to local foot traffic at store sites while also exposing it to cross-border operating complexity in Asia. - Most retail locations are in California, especially Southern California - International stores operate in Daejeon, Korea and Kuala Lumpur, Malaysia - Headquarters includes a production and distribution center - Geographic mix supports both local cafe traffic and broader brand reach - International sites add operating and regulatory complexity ## Strategy Reborn's strategy centers on specialty coffee positioning, using sourcing, washing, roasting, and brewing techniques to differentiate its brand. The company is also building awareness through a mix of retail locations, kiosks, cafes, and packaged coffee products that extend the brand beyond the store. Expansion of locations and consumer awareness are important because the model depends on both traffic density and repeat purchases. - **Expand retail footprint** (medium-term) — More locations can increase brand presence and capture local coffee demand. - **Grow packaged coffee sales** (medium-term) — Packaged products extend the brand beyond cafes and support at-home consumption. - **Differentiate on product quality** (short-term) — Specialty sourcing and roasting help the company stand out in a crowded coffee market. - Differentiate through specialty-roasted coffee and brewing craft - Use multiple formats: cafes, kiosks, and packaged coffee - Expand store footprint to increase brand visibility - Build consumer awareness to support repeat purchases - Use production and distribution capacity to support growth ## Risks Reborn depends on consumer traffic, brand awareness, and execution at individual store locations, which makes it sensitive to local demand shifts and competition from other coffee chains and independents. Its international presence and production/distribution activities add operational and regulatory complexity, while lease, equipment, and location-opening decisions can affect performance if new sites underperform. - **Dependence on retail foot traffic** [high] — Most revenue is tied to customers visiting stores, kiosks, and cafes. - **Competitive pressure in specialty coffee** [high] — The company competes with large chains and local specialty cafes for premium coffee consumers. - **International operating complexity** [medium] — Locations in Korea and Malaysia expose the business to local regulation and execution risk. - **Location expansion risk** [medium] — Opening and maintaining new sites requires capital and successful site selection. - **Supply and quality consistency** [medium] — Roasting, sourcing, and brewing standards must remain consistent across formats and locations. - Store traffic can vary by location, format, and consumer demand - Competition is intense in premium coffee and specialty beverage retail - International operations add currency, regulatory, and execution risk - New location openings require capital and can underperform - Roasting and distribution depend on efficient supply and quality control ## Accounting Revenue recognition is driven by point-of-sale retail transactions and sales of packaged coffee, so timing is generally tied to delivery or customer purchase. Investors should also watch estimates around property and equipment, lease accounting for store locations, and any judgments tied to new openings, because these can materially affect reported assets, expenses, and cash flow presentation. - **Revenue recognition** — Affects timing of reported revenue and quarterly comparability - **Leases for retail locations** — Affects right-of-use assets, lease liabilities, and occupancy expense - **Property and equipment** — Affects depreciation, asset carrying values, and expansion economics - **Inventory and roasting costs** — Affects cost of sales and inventory write-down risk - Point-in-time revenue recognition for cafe and packaged sales - Seasonality can affect quarter-to-quarter store traffic and sales - Lease accounting matters for retail locations and kiosks - Property and equipment estimates affect new store economics - Inventory and roasting costs affect gross margin and shrinkage --- *Last updated: 2026-04-29T04:53:04.926507+00:00*