RUMNasdaqServices-Computer Programming, Data Processing, Etc.US GAAP · USD

RUM Group Inc.

RUM Group Inc. is a U.S.-based digital media and cloud services company built around the Rumble platform and Rumble Cloud. Its business combines video hosting and distribution, creator monetization tools, advertising infrastructure, and subscription-based cloud services for customers that want an alternative to large incumbent platforms.

Kysy yhtiöstä
Liikevaihto101milj. USD
+5,4 %v/v
Liikevoitto (EBIT)−127milj. USD
+3,2 %v/v
EBIT-marginaali−125,9%
+11,2 %-yks.v/v
Nettotulos−81,8milj. USD
+75,8 %v/v
Vapaa kassavirta−74,5milj. USD
+16,9 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2021–2025

−150−100−50050100150milj. USD2021: 9,5 milj. USD2021: EBIT −11 milj. USD20212022: 39 milj. USD2022: EBIT −36 milj. USD20222023: 81 milj. USD2023: EBIT −136 milj. USD20232024: 95 milj. USD2024: EBIT −131 milj. USD20242025: 101 milj. USD2025: EBIT −127 milj. USD2025101−127
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: RUM Group Inc.

Liiketoiminta

Osuus liikevaihdosta
Video platform and creator monetization55 %

Hosting, distribution, and monetization tools for creators and publishers on the Rumble platform.

Advertising and media monetization25 %

Advertising inventory, marketplace services, and trade/barter media campaigns tied to platform traffic.

Cloud services15 %

Rumble Cloud subscription services sold on a fixed monthly resource-tier model.

Other platform services5 %

Ancillary platform-related services and monetization features not separately disclosed.

Tuotteet

Raportoitu · osuus liikevaihdosta
86,0%14,0%FY2025100 %
  • Audience Monetization86,0 %
  • Other Initiatives14,0 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

Rumble sells to content creators, publishers, brands, and subscribers that use the platform to distribute and monetize video content. Rumble Cloud is aimed at mid-market and enterprise customers, while the platform also supports self-serve users and creator-led audiences. Advertising demand comes from brands and partners seeking reach across the platform and related inventory.

Content creators

Creators use the platform to upload, distribute, and monetize video content directly with audiences.

Advertisers and brands

Brands buy advertising and promotional placements to reach users and support campaign objectives.

Mid-market and enterprise cloud customers

Businesses buy Rumble Cloud subscriptions for predictable fixed-price infrastructure usage.

Publishers and media partners

Publishers use the platform and ad tools to distribute content and monetize traffic.

Channel partners

Referral, reseller, and managed service partners help source and expand cloud opportunities.

Strategia

Rumble’s strategy centers on growing its creator and user base, expanding in-house advertising capabilities, and building cloud infrastructure that supports both the video platform and Rumble Cloud. The company also uses direct sales, account management, and channel partners to reach mid-market and enterprise customers while keeping a self-serve acquisition path for smaller users.

Expand creator and audience ecosystemKeskipitkä aikaväli

More creators and users increase engagement, monetization, and platform relevance.

Build proprietary advertising infrastructureKeskipitkä aikaväli

An in-house ad marketplace improves monetization control and reduces dependence on third parties.

Scale Rumble CloudLyhyt aikaväli

Cloud subscriptions add a recurring revenue stream and broaden the business beyond media.

Broaden distribution through partners and self-serve channelsLyhyt aikaväli

Multiple acquisition paths can lower customer acquisition friction and widen reach.

Maantiede

Q1/2026

RUM Group Inc. is headquartered in the United States and operates as a U.S.-listed company on Nasdaq. The business serves domestic and international users through its digital platform and cloud offerings, with management explicitly referencing future international growth. Its geography matters because platform usage, advertising demand, and regulatory scrutiny can vary significantly by jurisdiction.

USA99 %
Kanada1,5 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

Rumble faces platform, advertising, and cloud execution risks tied to user growth, content monetization, and customer concentration. It also faces regulatory, reputational, and geopolitical exposure because some creators and stockholders may attract scrutiny, while trade disputes and broader economic weakness can affect demand and platform activity.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Advertising and monetization volatility1Failure to grow or retain active users2Regulatory and reputational scrutiny3Customer concentration4Macroeconomic and trade-dispute pressure5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Advertising and monetization volatilityVaikutus: KorkeaTodennäköisyys: Korkea

    Revenue depends on ad demand and the ability to convert traffic into monetizable inventory.

    Kohdistuu: Advertising marketplace and barter transactions

  2. Failure to grow or retain active usersVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The platform depends on audience engagement to support advertising and creator monetization.

    Kohdistuu: Platform traffic and MAUs

  3. Regulatory and reputational scrutinyVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Controversial creators or stockholders may trigger legal, political, or advertiser backlash.

    Kohdistuu: International expansion and platform brand

  4. Customer concentrationVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    A small number of customers can represent a meaningful share of revenue in some periods.

    Kohdistuu: Accounts receivable and revenue mix

  5. Macroeconomic and trade-dispute pressureVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Weaker economic conditions can reduce advertising budgets and cloud spending.

    Kohdistuu: Advertising and cloud demand

Kysy Clarifolta: RUM Group Inc.

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition by business line

Subscriptions, advertising, and hosting are recognized differently and affect timing of reported revenue.

Vaikutus: Can shift revenue between periods and change gross presentation

Trade and barter transactions

Non-cash media exchanges require fair-value estimation and are recognized like advertising revenue.

Vaikutus: Affects both revenue and sales and marketing expense

Net presentation for platform hosting

The company records hosting revenue on a net basis when acting as an agent.

Vaikutus: Reduces reported revenue versus gross billing

Goodwill impairment

The company tests goodwill annually and when triggering events occur.

Vaikutus: Could create large non-cash charges if fair value declines

Share-based compensation and derivative liability

Equity awards and derivative instruments can introduce valuation volatility.

Vaikutus: Affects operating expense and non-operating fair value gains/losses

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Cumulus Media Inc

CMLSQ · Radio Broadcasting Stations

Trump Media & Technology Group Corp.

DJT · Services-Computer Programming, Data Processing, Etc.

Sound Group Inc.

SOGP · Services-Computer Programming, Data Processing, Etc.

Bragg Gaming Group Inc.

BRAG · Services-Computer Rental & Leasing

Rambus, Inc

RMBS · Semiconductors & Related Devices

Digital Turbine, Inc.

APPS · Patent Owners & Lessors

Päivitetty: 24.9.2026