Real Estate Agents & Managers (For Others)IFRS · EUR

RE/MAX Holdings, Inc.

RE/MAX Holdings, Inc. franchises residential real estate brokerages under the RE/MAX brand and mortgage brokerages in the United States under the Motto Mortgage brand. The company also operates wemlo, a mortgage loan processing platform, and provides marketing, technology, and lead-generation services to its franchise networks and related third parties.

Kysy yhtiöstä
Liikevaihto292milj. EUR
−5,2 %v/v
Liikevoitto (EBIT)47,0milj. EUR
+17,1 %v/v
EBIT-marginaali16,1%
+3,1 %-yks.v/v
Nettotulos13,4milj. EUR
+66,3 %v/v
Vapaa kassavirta40,9milj. EUR
−31,5 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−1000100200300400milj. EUR2020: 266 milj. EUR2020: EBIT 39 milj. EUR20202021: 330 milj. EUR2021: EBIT −9,9 milj. EUR20212022: 353 milj. EUR2022: EBIT 38 milj. EUR20222023: 326 milj. EUR2023: EBIT −11 milj. EUR20232024: 308 milj. EUR2024: EBIT 40 milj. EUR20242025: 292 milj. EUR2025: EBIT 47 milj. EUR202529247
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Real Estate Franchising55 %

Franchise rights, brand use, and support services for RE/MAX brokerages and agents.

Mortgage Franchising15 %

Franchise rights and support for Motto Mortgage offices in the U.S.

Mortgage Processing Services10 %

wemlo loan processing and related services for Motto and third parties.

Marketing and Digital Monetization15 %

Advertising, lead generation, media, and MaaS-related monetization.

Marketing Funds5 %

Collective franchise marketing funds used to support brand campaigns.

Tuotteet

Raportoitu · osuus liikevaihdosta
38,7%25,0%18,4%10,4%FY2025100 %
  • Continuing Franchise Fees38,7 %
  • Marketing Funds25,0 %
  • Broker Fees18,4 %
  • Annual Dues10,4 %
  • Franchise Sales and Other Revenue7,5 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

The core customers are independent real estate franchise owners, brokerage offices, and agents that pay recurring fees for brand affiliation, technology, and support. Motto Mortgage franchisees and loan originators buy similar franchise and operating support, while wemlo serves mortgage-related third parties that need loan processing services. The company also monetizes its digital audience through advertisers and marketing partners on its flagship websites and media network.

RE/MAX franchise owners and offices

Buy franchise rights, brand affiliation, and support services to operate local real estate brokerages.

RE/MAX agents

Pay annual dues and use the network's brand, education, and marketing tools to support transactions.

Motto Mortgage franchisees

Buy mortgage brokerage franchise rights and operating support for U.S. mortgage offices.

wemlo and third-party mortgage clients

Use loan processing services and workflow support for mortgage operations.

Advertisers and media partners

Buy advertising, sponsorship, and lead-generation placements across RE/MAX digital assets.

Strategia

The company is expanding beyond traditional franchise fees by monetizing transactions, agents, franchisees, and loan originators through digital and ancillary services. It is also investing in technology platforms, marketing tools, and selective acquisitions or regional franchise rights to deepen network value and broaden revenue streams.

Diversify revenue beyond franchise feesLyhyt aikaväli

Reduces dependence on agent counts and recurring franchise royalties.

Strengthen network economics and agent productivityKeskipitkä aikaväli

A stronger value proposition supports recruitment, retention, and franchise stability.

Acquire Independent Regions and complementary businessesKeskipitkä aikaväli

Can add scale, new markets, and additional revenue streams.

Maantiede

RE/MAX operates a global franchise network in more than 120 countries and territories, with the U.S. and Canada as its most important markets. Motto Mortgage is focused on the United States, while wemlo and digital monetization activities also serve U.S.-based and cross-border customers. The company also uses regional franchise rights in certain markets outside the U.S. and Canada, which adds local operating complexity and foreign currency exposure.

Riskit

The business depends on the strength of the RE/MAX and Motto brands, franchisee retention, and the ability to recruit agents and offices in a competitive housing-services market. It is also exposed to housing-cycle sensitivity, mortgage-market weakness, foreign exchange, integration risk from acquisitions, and legal or regulatory issues tied to franchising, mortgages, and consumer-facing marketing.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Brand deterioration or loss of market leadership1Weak housing and mortgage market conditions2Regulatory and legal risk3Acquisition and integration risk4Foreign currency exposure5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Brand deterioration or loss of market leadershipVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The model relies on RE/MAX and Motto attracting franchisees, agents, and consumers.

    Kohdistuu: RE/MAX and Motto network growth

  2. Weak housing and mortgage market conditionsVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Transaction-driven and office-based fees depend on brokerage activity and commissions.

    Kohdistuu: Real estate and mortgage segments

  3. Regulatory and legal riskVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Franchising, mortgage brokerage, and consumer marketing are heavily regulated.

    KohdistuuFranchise agreementsMortgage servicesAdvertising
  4. Acquisition and integration riskVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Growth strategy includes buying Independent Regions and complementary businesses.

    KohdistuuRegional franchise rightsTechnologyServices
  5. Foreign currency exposureVaikutus: KeskitasoTodennäköisyys: Matala

    A large share of the network operates outside the U.S., creating translation risk.

    Kohdistuu: International franchise royalties and fees

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition for recurring fees and broker fees

The company earns fixed monthly fees, annual dues, and variable commission-linked fees.

Vaikutus: Affects revenue timing and comparability across periods

Marketing Funds accounting

Marketing fund revenues and costs are presented separately and operate at no profit.

Vaikutus: Can distort top-line growth if viewed without excluding Marketing Funds

Goodwill impairment

Mortgage goodwill is tested for impairment and can be written down if fair value falls.

Vaikutus: Potential non-cash charge to earnings

Purchase accounting and contingent consideration

Acquisitions and prior deals can create fair value adjustments and contingent liabilities.

Vaikutus: Can affect earnings through remeasurement and integration-related items

Lease accounting and legal settlements

Office leases and legal matters can produce impairment, settlement, or restructuring charges.

Vaikutus: Creates volatility in operating expenses and non-operating items

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Marriott International

MAR · Hotels & Motels

Real Brokerage Inc

Real Estate Agents & Managers (For Others)

Zillow Group, Inc

ZG · Services-Business Services, NEC

La Rosa Holdings Corp.

LRHC · Real Estate Agents & Managers (For Others)

PennyMac Financial Services, Inc.

PFSI · Mortgage Bankers & Loan Correspondents

Wells Fargo & Company

WFC · National Commercial Banks

Päivitetty: 24.9.2026