# Nexxen International Ltd.

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/fi/companies/Nexxen International Ltd.).

## Overview

Nexxen International Ltd. is an advertising technology company that operates a unified digital media platform combining a demand-side platform, a supply-side platform, and a data platform. It serves the programmatic advertising market across connected TV, streaming, display, and video, with offices and customers spanning North America, Europe, and Asia-Pacific.

## Products & services

• Demand-side platform (DSP) for media buying and campaign activation
• Supply-side platform (SSP) for publisher monetization
• Nexxen Data Platform for audience intelligence and targeting
• Connected TV and advanced TV planning and measurement
• Programmatic advertising discovery, optimization, and automation
• ACR data licensing and audience data products

- **Demand-Side Platform (DSP)** (40%) — Software and tools used by advertisers and agencies to buy digital media programmatically.
- **Supply-Side Platform (SSP)** (25%) — Technology that helps publishers and broadcasters sell and optimize ad inventory.
- **Data Platform and Audience Intelligence** (20%) — Data products and identity tools used for targeting, measurement, and optimization.
- **Advanced TV and CTV Solutions** (10%) — Planning, activation, and measurement products for streaming and television inventory.
- **Data Licensing and Other Services** (5%) — Licensing of ACR and other data assets plus ancillary platform services.

- Demand-side platform (DSP) for media buying and campaign activation
- Supply-side platform (SSP) for publisher monetization
- Nexxen Data Platform for audience intelligence and targeting
- Connected TV and advanced TV planning and measurement
- Programmatic advertising discovery, optimization, and automation
- ACR data licensing and audience data products

## Customers

Nexxen sells primarily to advertisers, agencies, publishers, and broadcasters that participate in programmatic advertising. Buyers use its platform to plan campaigns, activate media purchases, monetize inventory, and measure outcomes across digital and advanced TV channels.

- **Advertisers** (primary) — Brands and performance marketers buy DSP and data tools to target audiences and measure outcomes.
- **Agencies** (primary) — Media agencies use the platform to manage campaigns across channels for multiple clients.
- **Publishers and broadcasters** (primary) — They use SSP and monetization tools to sell inventory and improve yield.
- **Connected TV and streaming buyers** (secondary) — They buy advanced TV planning and activation tools for cross-screen advertising.
- **Data licensing partners** (secondary) — Ad tech and media partners license ACR or audience data for targeting and measurement.

- Advertisers buying audience-targeted media and performance tools
- Agencies managing programmatic campaigns for brand and direct-response clients
- Publishers and broadcasters monetizing ad inventory through SSP tools
- CTV and streaming buyers needing cross-channel planning and measurement
- Data and technology partners licensing audience or ACR data

## Geography

Nexxen is headquartered in Israel and maintains offices across North America, Europe, and Asia-Pacific, giving it a multi-region operating footprint. Its business is international in nature because advertisers, agencies, publishers, and broadcasters use the platform across several media markets and currencies.

- **North America** (0%) — No geographic revenue split disclosed in the provided excerpts.
- **Europe** (0%) — No geographic revenue split disclosed in the provided excerpts.
- **Asia-Pacific** (0%) — No geographic revenue split disclosed in the provided excerpts.

- Headquartered in Tel Aviv, Israel
- Offices across North America, Europe, and Asia-Pacific
- Commercial activity spans multiple advertising markets
- Cross-border data and media relationships are important to delivery
- International footprint supports global advertiser and publisher demand

## Strategy

Nexxen’s strategy is centered on a unified ad-tech stack that links data, buying, selling, and measurement across the media supply chain. The company is also building around connected TV and streaming, where cross-channel planning and outcome measurement can differentiate its platform.

- **Unified platform integration** (medium-term) — Combining buying, selling, and data tools improves workflow stickiness and cross-sell opportunities.
- **Connected TV and advanced TV** (medium-term) — CTV is a key growth area where advertisers need planning, activation, and measurement in one stack.
- **Data differentiation** (short-term) — Exclusive audience intelligence and ACR data can improve targeting precision and platform value.
- **Global customer reach** (long-term) — A multi-region footprint supports access to advertisers, agencies, publishers, and broadcasters worldwide.

- Integrate DSP, SSP, and data into one platform
- Expand connected TV and advanced TV capabilities
- Use proprietary audience and ACR data to strengthen targeting
- Support both demand and supply-side workflows
- Increase utility through discovery, activation, monetization, and measurement

## Risks

Nexxen is exposed to advertising spend volatility, since demand for programmatic media tools depends on advertiser budgets and campaign activity. It also faces execution risk from platform competition, privacy and identity changes, and dependence on third-party media supply and data sources.

- **Advertising budget cyclicality** [high] — Platform usage and monetization depend on advertiser and agency spending on digital media.
- **Competition in ad tech** [high] — DSP, SSP, and data platforms compete on scale, data quality, and measurement accuracy.
- **Privacy and identity regulation** [high] — Targeting and measurement rely on data usage that may be constrained by privacy rules.
- **Third-party data and inventory dependence** [medium] — The business depends on external publishers, broadcasters, and data partners to deliver inventory and audience reach.

- Ad spend cycles can affect platform usage and monetization
- Ad tech competition pressures differentiation and customer retention
- Privacy and identity regulation can limit targeting and measurement
- Dependence on publishers, broadcasters, and data partners creates concentration risk
- Cross-border operations add compliance and currency complexity

## Accounting

Nexxen’s reported results depend on judgments about revenue presentation across platform and media activities, including gross-versus-net treatment and the allocation of traffic acquisition costs. Management also uses non-IFRS measures such as Contribution ex-TAC and Adjusted EBITDA, so investors should reconcile those metrics back to IFRS results and understand what costs are excluded.

- **Revenue presentation and TAC** — Changes reported revenue and margin comparability
- **Non-IFRS adjustments** — Affects analyst view of underlying performance
- **Intangible assets and goodwill** — Could affect earnings through impairment charges
- **Foreign currency translation** — Affects OCI and reported volatility

- Gross-versus-net revenue presentation affects reported top line
- Traffic acquisition costs reduce Contribution ex-TAC
- Non-IFRS measures exclude items like stock compensation and FX translation
- Goodwill and intangible asset balances may require impairment review
- Capitalized software and acquired intangibles can affect amortization

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*Last updated: 2026-09-28T12:13:27.008185+00:00*