MATNasdaqDolls & Stuffed ToysUS GAAP · USD

Mattel, Inc

Mattel is a U.S.-based toy and family entertainment company built around brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, UNO, and MEGA. It designs, markets, and sells toys, games, and licensed products while also extending its intellectual property into film, television, digital play, and consumer products.

Kysy yhtiöstä
Liikevaihto5 348milj. USD
−0,6 %v/v
Liikevoitto (EBIT)546milj. USD
−21,3 %v/v
EBIT-marginaali10,2%
−2,7 %-yks.v/v
Nettotulos398milj. USD
−26,6 %v/v
Vapaa kassavirta593milj. USD
−25,9 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

02 0004 0006 000milj. USD2020: 4 588 milj. USD2020: EBIT 375 milj. USD20202021: 5 458 milj. USD2021: EBIT 730 milj. USD20212022: 5 435 milj. USD2022: EBIT 676 milj. USD20222023: 5 441 milj. USD2023: EBIT 562 milj. USD20232024: 5 380 milj. USD2024: EBIT 694 milj. USD20242025: 5 348 milj. USD2025: EBIT 546 milj. USD20255 348546
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: Mattel, Inc

Liiketoiminta

Osuus liikevaihdosta
Dolls30 %

Fashion dolls, preschool dolls, and related playsets led by Barbie and American Girl.

Infant, Toddler, and Preschool20 %

Early-childhood toys and learning products, anchored by Fisher-Price and related brands.

Vehicles18 %

Die-cast and play vehicles, primarily Hot Wheels and related vehicle lines.

Action Figures, Building Sets, Games, and Other32 %

Licensed action figures, building sets, card and board games, and plush products.

Asiakkaat

Mattel sells primarily to large mass-market retailers, e-commerce platforms, specialty chains, and regional distributors that place one-time purchase orders rather than committing to long-term volumes. Its consumer demand is driven by parents, gift buyers, children, and adult fans/collectors, with holiday seasonality making retail inventory planning especially important. The company also serves entertainment partners and licensors through licensing, content, and brand-extension relationships.

Large mass-market retailers

Walmart, Target, and similar chains buy broad assortments for national distribution and holiday merchandising.

E-commerce platforms

Amazon and other online channels buy for digital shelf space, convenience, and fast replenishment.

Specialty and regional retailers

Toy specialists and local chains buy differentiated or franchise-led products for targeted consumers.

Children and families

End consumers buy toys and games for play, gifting, learning, and seasonal purchases.

Adult fans and collectors

Collectors buy premium or nostalgia-driven products such as Barbie, Hot Wheels, and heritage games.

Licensing and entertainment partners

Partners buy or license Mattel IP for films, TV, publishing, games, and consumer products.

Strategia

Mattel is shifting toward a brand-centric, IP-driven model that grows toys, content, digital play, and licensing together. Management is also focused on cost savings, supply-chain optimization, and selective capital allocation, including share repurchases and the Mattel163 acquisition.

Brand-led toy innovationLyhyt aikaväli

Keeps core franchises relevant with children, parents, and collectors and supports pricing power.

IP monetization beyond the toy aisleKeskipitkä aikaväli

Extends each brand across film, TV, licensing, publishing, and live experiences to raise lifetime value.

Digital play expansionKeskipitkä aikaväli

Adds recurring engagement and diversifies the business beyond physical toys.

Cost and supply-chain optimizationLyhyt aikaväli

Offsets inflation, tariffs, and promotional pressure while supporting margins.

Maantiede

Mattel operates globally, with reportable segments in North America and International, and sells across the United States, Canada, Europe, Latin America, and Asia-Pacific. The company also holds foreign cash balances and has exposure to trade policy, tariffs, and currency movements, which affect sourcing, pricing, and margins. Russia remains a constrained market, with shipments paused and cash movement limited.

Riskit

Mattel is exposed to retailer concentration, since a small number of customers account for a large share of sales and can shift shelf space or favor private-label products. The company also faces tariff, currency, and macro demand risk because toys are discretionary purchases and much of the supply chain is global. Cybersecurity, AI-related misuse, and goodwill or inventory valuation judgments add further operational and reporting risk.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Customer concentration1Private-label competition2Tariffs and trade policy3Seasonal demand volatility4Cybersecurity and AI-related risk5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Customer concentrationVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Three customers represented about 42% of worldwide net sales in 2025, so buying changes can materially affect revenue.

    KohdistuuWalmartTargetAmazon
  2. Private-label competitionVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Retailers can promote their own toy brands, which may reduce shelf space and pricing power for Mattel products.

    Kohdistuu: Mass-market and e-commerce channels

  3. Tariffs and trade policyVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Imports from China, Vietnam, Mexico, and other countries face tariff uncertainty that can pressure margins.

    Kohdistuu: Global sourcing and U.S. imports

  4. Seasonal demand volatilityVaikutus: KeskitasoTodennäköisyys: Korkea

    Toy sales are concentrated around the holiday season, making quarterly results and inventory planning uneven.

    Kohdistuu: Retail replenishment and holiday sell-through

  5. Cybersecurity and AI-related riskVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Data breaches, ransomware, or unsafe AI use could disrupt operations, damage reputation, and create legal exposure.

    KohdistuuIT systemsCustomer dataThird-party providers
Kysy Clarifolta: Mattel, Inc

Kirjanpito

Harkinnanvaraiset erät
Inventory obsolescence reserve

Mattel recorded about $38 million of obsolescence expense in 2025, and reserve changes directly affect cost of sales.

Vaikutus: Gross margin and inventory carrying value

Seasonality and inventory build

Toy demand is concentrated in the holiday season, so quarterly revenue and working capital are not linear.

Vaikutus: Quarterly comparability and cash conversion

Goodwill impairment

Goodwill is significant and tested annually; weaker profitability or lower valuation assumptions could trigger charges.

Vaikutus: Operating income and equity

Pension assumptions

Discount rates and expected returns affect pension expense and funded status.

Vaikutus: Operating expense and liabilities

Foreign currency translation

International operations and foreign cash balances create translation effects on revenue and liquidity.

Vaikutus: Reported sales, cash, and margins

Samankaltaisia listattuja yhtiöitä

Julkisesti listattuja yhtiöitä, joilla on samankaltainen liiketoiminta.

Hasbro, Inc

HAS · Games, Toys & Children's Vehicles (No Dolls & Bicycles)

Funko, Inc.

FNKO · Games, Toys & Children's Vehicles (No Dolls & Bicycles)

Playboy, Inc.

PLBY · Retail-Miscellaneous Retail

Scholastic Corporation

SCHL · Books: Publishing or Publishing & Printing

McDonald's Corporation

MCD · Retail-Eating Places

Wolverine World Wide, Inc

WWW · Footwear, (No Rubber)

Päivitetty: 24.9.2026

Mattel, Inc (MAT) liikevaihto, tulos ja tunnusluvut 2025 – Clarifo