Latham Group, Inc. designs, manufactures, and markets in-ground residential swimming pools and related products, with a core focus on fiberglass pools, vinyl liners, pool covers, and custom pool systems. The company sells primarily through dealer and distributor networks in North America, Australia, and New Zealand, while using direct-to-homeowner digital marketing to generate demand and support its channel partners.
15,0 %
33,4 %
2,0 %
+7,4 %
2.77
1.82
| % | |
|---|---|
| Fiberglass pools | 45% One-piece in-ground fiberglass pools sold through dealers, with installation support and direct-to-homeowner lead generation. |
| Vinyl liner pools | 20% Custom vinyl pool systems and related components for residential backyard installations. |
| Pool liners | 15% Replacement and new vinyl liners for in-ground pools, a recurring need driven by replacement cycles. |
| Automatic safety covers | 15% Autocovers and related cover systems, including products expanded through the Coverstar acquisition. |
| Other pool products and services | 5% Pool covers, accessories, warranties, and dealer support services tied to the core pool offering. |
Latham sells to dealers and distributors, not directly to homeowners, and those channel partners are the immediate...
Buy fiberglass pools, liners, and covers to install and resell to homeowners; they value lead flow and training.
Purchase products for warehousing and resale to dealers, supporting broader market reach and local availability.
Large dealers with exclusivity for fiberglass pools in specified territories, supporting volume and brand control.
Buy liners for aging vinyl pools, driven by a recurring 8-10 year replacement cycle.
Purchase autocovers and related systems for new pool builds and upgrades, especially after the Coverstar acquisition.
Latham’s core business is concentrated in North America, where it holds the strongest position across its product...
Latham is focused on expanding adoption of fiberglass pools and automatic safety covers while improving operating...
Fiberglass is a core growth vector and supports brand differentiation versus traditional pool formats.
This category is gaining share and can be strengthened through vertical integration and dealer control.
Value engineering and lean manufacturing can offset raw material, tariff, and freight pressure.
Exclusive and preferred channel relationships support share, pricing power, and lead conversion.
Latham is exposed to channel concentration, since a small number of dealers and distributors account for a large share...
The largest customer and top ten dealers/distributors represent a large share of net sales, so loss or consolidation can materially hurt revenue.
New pool starts and installation timing depend on consumer confidence, weather, and local market conditions.
Imported products, raw materials, labor, and services can become more expensive and reduce margins or demand.
The company depends on systems for sourcing, pricing, customer service, collections, and financial reporting.
Acquisitions and fixed assets may need impairment if market conditions weaken or integration underperforms.
: 28.4.2026