House of Doge Inc.

House of Doge Inc. is a U.S.-based digital media and consumer engagement business built around college gaming, live-streamed events, and brand activations tied to Gen Z audiences. The company operates through Brag House, Inc., its operating subsidiary, and is structured to combine sponsorship-led events with a developing data-insights software model.

1.72

1.72

— House of Doge Inc.
%
Live Events and Tournaments35% College-gaming tournaments and event programming monetized through sponsors and activations.
Digital Advertising and Sponsorships30% Brand integrations, cross-channel campaigns, and campus activations sold to advertisers.
Streaming and Platform Monetization10% Twitch-based advertising, subscriptions, and live-streaming service revenue.
Data Insights SaaS15% Anonymized behavioral insights and audience analytics sold to brand clients.
Rewards and Engagement Tools10% Loyalty tokens and related digital engagement features for audience interaction.

The company sells to brands that want to reach college-aged Gen Z consumers through gaming, sports culture, and...

  • Brand advertisersprimary

    Buy sponsorships, activations, and media placements to reach Gen Z audiences

  • Tournament sponsorsprimary

    Fund gaming events and receive brand exposure around live college activations

  • Campus media partnerssecondary

    Provide distribution and media-rights access for university activations

  • Twitch audiencesecondary

    Generates ad, subscription, and affiliate monetization through streaming

  • Data-insights clientsemerging

    Buy anonymized behavioral insights for more targeted marketing

The business is headquartered in the United States and its operating model is centered on U.S. college campuses and U.S...

  • •Headquartered in the United States
  • •Campus activations are centered on U.S. universities
  • •Learfield partnership expands access to U.S. media rights
  • •Streaming and monetization occur on U.S.-based digital platforms
  • •No meaningful international revenue disclosure provided

The company is building a vertically integrated platform that combines live college-gaming events, sponsorship sales,...

01
Scale campus activationsshort-term

More university events increase sponsorship inventory and audience reach

02
Commercialize data insightsmedium-term

A SaaS model can diversify revenue beyond event sponsorships

03
Build engagement featuresshort-term

Rewards and digital functionality can improve user retention and monetization

The company faces execution risk because its business depends on building audience scale, sponsor demand, and...

critical

Going-concern and funding risk

The business has limited revenue and depends on external capital to execute its plan

Scope
Operations and liquidity
Materiality
high
high

Nasdaq minimum bid requirement

Failure to regain compliance could threaten continued listing on Nasdaq Capital Market

Scope
Common stock listing
Materiality
high
high

Internal control weaknesses

Material weaknesses can impair reporting reliability and investor confidence

Scope
Financial reporting
Materiality
high
medium

Sponsor concentration and activation execution

Revenue depends on securing and scaling brand-funded events

Scope
Sponsorship revenue
Materiality
medium
Revenue recognition across sponsorships and streaming
Affects quarterly comparability and reported revenue mix
Stock-based compensation
Impacts SG&A and net loss
Going-concern assessment
Affects disclosure and investor perception
Internal control material weaknesses
Affects reliability of financial statements

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: 17.7.2026