Cybersecurity incident or data breach
Hertz collects and stores sensitive customer and payment data, making it vulnerable to unauthorized access and business interruption.
- Scope
- Customer data, reservations, and business continuity
- Materiality
- high
Hertz Global Holdings, Inc
Hertz Global Holdings, Inc. is a U.S.-based vehicle rental company whose main operating subsidiary, The Hertz Corporation, rents cars and related mobility vehicles through airport and off-airport locations. The business also sells used vehicles from its rental fleet and offers optional protection products and insurance-related add-ons to renters.
−8,8 %
−6,0 %
| % | |
|---|---|
| Vehicle rental | 80% Core rental of passenger vehicles through airport and local rental channels. |
| Used vehicle sales | 15% Disposition of revenue-earning vehicles after rental use through retail and wholesale channels. |
| Protection and ancillary products | 5% Loss damage waivers, optional insurance coverages, and related renter add-ons. |
Hertz serves leisure travelers, business travelers, and local customers who need temporary access to a vehicle...
- Leisure travelersprimary
Rent vehicles for vacations and personal travel, especially through airport locations.
- Business travelersprimary
Rent vehicles for work trips and time-sensitive mobility needs.
- Local and replacement renterssecondary
Rent for temporary transportation, repairs, or short-term convenience.
- Ancillary product buyerssecondary
Purchase loss damage waivers and optional insurance coverages for risk transfer.
- Used vehicle buyerssecondary
Buy retired fleet vehicles through Hertz's vehicle sales channels.
Hertz operates in the United States and in many international jurisdictions, with its business shaped by local rental,...
- •United States is the core market and largest regulatory focus
- •International operations add exposure to varied consumer and insurance rules
- •Canada has specific bundled-pricing and drip-pricing constraints
- •Europe faces stronger consumer-law scrutiny and compliance expectations
- •Local regulations affect advertising, pricing, waivers, and vehicle sales
Hertz is focused on maintaining fleet utilization, improving technology enablement, and managing vehicle depreciation...
01
Increase vehicle utilizationshort-term
Higher utilization improves revenue generation from the rentable fleet and supports operating efficiency.
02
Reduce technology and process fragmentationmedium-term
Legacy systems create transaction failures, service disruptions, and higher operating overhead.
03
Protect fleet economics and asset valuesmedium-term
Residual values and depreciation drive profitability in a vehicle rental model.
Hertz faces operational, regulatory, and technology risks that can quickly disrupt reservations, customer service,...
IT system failure or delayed modernization
Legacy systems and upgrades can cause transaction failures, service disruptions, and higher operating costs.
- Scope
- Reservations, accounting, fleet management, internal controls
- Materiality
- high
Residual value and depreciation risk
Fleet economics depend on used-vehicle prices and expected hold periods, which affect depreciation and disposal gains/losses.
- Scope
- Revenue-earning vehicles and used-car sales
- Materiality
- high
Regulatory and consumer-law changes
Rental pricing, waivers, insurance add-ons, and advertising are heavily regulated across jurisdictions.
- Scope
- United States, Canada, Europe
- Materiality
- high
Travel demand and macro disruption
Rental demand is tied to travel activity and can weaken during economic slowdowns, storms, epidemics, or unrest.
- Scope
- Airport and leisure travel demand
- Materiality
- high
Revenue-earning vehicle depreciation
Affects rental cost of sales and fleet economics
Self-insured liabilities and claims reserves
Can move operating expenses and balance sheet liabilities
Goodwill and indefinite-lived intangible impairment
Can create large non-cash charges if assumptions weaken
Business interruption and contingency estimates
Affects earnings volatility and liquidity assessment
: 28.4.2026