PEWNYSERetail-Miscellaneous Shopping Goods StoresUS GAAP · USD

GrabAGun Digital Holdings Inc.

GrabAGun Digital Holdings Inc. is a digitally native eCommerce retailer focused on firearms, ammunition, magazines, optics, and related accessories. The company sells through its online platform and uses a multi-brand vendor model, with products shipped either to federally licensed firearm dealers or directly to customers where permitted.

Kysy yhtiöstä
Liikevaihto96,4milj. USD
+3,6 %v/v
Liikevoitto (EBIT)−4,4milj. USD
−206,1 %v/v
EBIT-marginaali−4,5%
−8,9 %-yks.v/v
Nettotulos−2,5milj. USD
−155,6 %v/v
Vapaa kassavirta−8,9milj. USD
−605,7 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2023–2025

−250255075100milj. USD2023: EBIT 4,4 milj. USD20232024: 93 milj. USD2024: EBIT 4,1 milj. USD20242025: 96 milj. USD2025: EBIT −4,4 milj. USD202596−4,4
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: GrabAGun Digital Holdings Inc.

Liiketoiminta

Osuus liikevaihdosta
Firearms45 %

Handguns, sporting long guns, and other firearms sold through the eCommerce platform.

Ammunition25 %

A broad assortment of ammunition sourced from major manufacturers and distributors.

Accessories20 %

Magazines, optics, and related firearm accessories sold online.

Fulfillment and logistics services5 %

PEW Logistics and related D2C warehousing, shipping, and returns support.

Fees and other services5 %

Firearm transfer fees, background checks, and other ancillary service revenue.

Tuotteet

Raportoitu · osuus liikevaihdosta
84,2%15,8%FY2025100 %
  • Firearm Sales84,2 %
  • Non-Firearm Sales15,8 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

GrabAGun sells to U.S. firearms enthusiasts, sportsmen, hunters, first-time buyers, and self-defense customers who prefer online shopping and broad assortment. It also serves brands, manufacturers, and distributors that want an online sales channel and fulfillment infrastructure to reach end consumers. The business depends on repeat digital traffic and on customers who value price, selection, convenience, and compliant delivery.

Consumer firearms buyers

Individuals buying handguns, long guns, ammunition, and accessories online for sport, hunting, or defense.

Firearms enthusiasts and repeat purchasers

Experienced buyers who return for niche brands, accessories, optics, and ammunition replenishment.

First-time buyers

New customers attracted by digital discovery, pricing, and guided product selection.

Vendor and manufacturer partners

Brands and distributors that use the platform to expand online reach and sell through GrabAGun's channel.

Firearm industry logistics clients

Participating vendors using PEW Logistics for warehousing, order processing, shipping, and returns.

Strategia

The company is focused on scaling a digital-first firearms retail platform through competitive pricing, broad assortment, and efficient fulfillment. It is also investing in AI-driven inventory analysis, digital marketing, and supply-chain infrastructure to improve conversion, reduce inventory risk, and support growth. The formation of PEW Logistics suggests a push to extend the platform into white-labeled D2C fulfillment services for vendors and manufacturers.

Scale digital customer acquisitionLyhyt aikaväli

Advertising limits in firearms make owned and direct channels more important than traditional media.

Improve inventory and fulfillment efficiencyLyhyt aikaväli

The business carries obsolescence and working-capital risk, so better forecasting and logistics protect margins.

Expand vendor services and D2C infrastructureKeskipitkä aikaväli

White-labeled fulfillment can deepen supplier relationships and create a second growth vector beyond retail.

Maantiede

GrabAGun is primarily a U.S.-focused business, with nationwide online sales and fulfillment to customers across the country. Its operations depend on U.S. firearm regulations, federal firearm licensed dealer networks, and domestic logistics providers. The company has also indicated an ability to expand internationally, but current disclosures emphasize the United States as the core market.

Riskit

GrabAGun faces concentrated dependence on vendor relationships, product availability, and compliance-heavy firearm distribution rules. Its digital model also depends on uninterrupted website access, search visibility, and secure handling of customer data, while inventory and demand swings can quickly affect margins and cash flow. Industry-wide regulatory, reputational, cybersecurity, and logistics risks are especially important because the company sells a politically sensitive product category online.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Dependence on vendor relationships and product availability1Website and ISP service disruption2Cybersecurity and data privacy breaches3Inventory obsolescence and demand mismatch4Regulatory and advertising constraints in firearms retail5
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Dependence on vendor relationships and product availabilityVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The platform relies on wholesale distributors and manufacturers for most inventory, often without long-term contracts.

    KohdistuuAssortment breadthPricingCustomer retention
  2. Website and ISP service disruptionVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Sales depend on uninterrupted access to the eCommerce site and third-party internet services.

    KohdistuuTrafficOrder conversionCustomer trust
  3. Cybersecurity and data privacy breachesVaikutus: KorkeaTodennäköisyys: Kohtalainen

    The business stores and transmits customer, vendor, and employee data and uses third-party systems in fulfillment.

    KohdistuuLegal liabilityRemediation costsReputational damage
  4. Inventory obsolescence and demand mismatchVaikutus: KorkeaTodennäköisyys: Matala

    The company may buy inventory ahead of demand or hold limited-return products, creating markdown and write-down risk.

    Kohdistuu: Gross margin and cash conversion

  5. Regulatory and advertising constraints in firearms retailVaikutus: KeskitasoTodennäköisyys: Matala

    Firearms products face stringent rules and limited traditional advertising channels, constraining customer acquisition.

    Kohdistuu: Marketing efficiency and growth rate

Kysy Clarifolta: GrabAGun Digital Holdings Inc.

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition and principal-agent judgment

The company records revenue gross when it controls the product and bears inventory risk, which affects top-line presentation.

Vaikutus: Net revenues and cost of goods sold

Returns reserve

Non-firearm products can be returned within 30 days, requiring estimates based on historical patterns.

Vaikutus: Revenue, liabilities, and gross margin

Inventory obsolescence and valuation

Fast-changing demand and opportunistic bulk purchases can require write-downs if products do not sell as expected.

Vaikutus: Gross profit and working capital

Delivery timing and cut-off

Revenue is recognized upon delivery, so shipping delays can shift sales between reporting periods.

Vaikutus: Quarterly comparability

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Päivitetty: 24.9.2026