GPRONasdaqPhotographic Equipment & SuppliesUS GAAP · USD

GoPro, Inc.

GoPro, Inc. designs and sells action cameras, mounts and accessories, and related subscription and software services that help consumers capture and share immersive video. The company sells globally through retail partners, distributors, and its direct-to-consumer GoPro.com channel, with revenue increasingly tied to its hardware ecosystem and recurring services.

Kysy yhtiöstä
Liikevaihto652milj. USD
−18,7 %v/v
Liikevoitto (EBIT)−83,3milj. USD
+38,3 %v/v
EBIT-marginaali−12,8%
+4,1 %-yks.v/v
Nettotulos−93,5milj. USD
+78,4 %v/v
Vapaa kassavirta−24,0milj. USD
+81,4 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−50005001 0001 500milj. USD2020: 892 milj. USD2020: EBIT −37 milj. USD20202021: 1 161 milj. USD2021: EBIT 113 milj. USD20212022: 1 094 milj. USD2022: EBIT 39 milj. USD20222023: 1 005 milj. USD2023: EBIT −75 milj. USD20232024: 801 milj. USD2024: EBIT −135 milj. USD20242025: 652 milj. USD2025: EBIT −83 milj. USD2025652−83
LiikevaihtoLiikevoitto (EBIT)

Liiketoiminta

Osuus liikevaihdosta
Cameras55 %

Action cameras and related hardware sold for immersive capture beyond the phone.

Mounts and Accessories20 %

Wearable and mountable accessories that expand camera use cases and attach rates.

Subscription and Services15 %

Premium, Premium+, and Quik offerings that add recurring revenue and cloud/app features.

Direct-to-Consumer10 %

GoPro.com sales channel for hardware, subscriptions, and services sold directly to consumers.

Tuotteet

Raportoitu · osuus liikevaihdosta
83,7%16,3%FY2025100 %
  • Hardware83,7 %
  • Subscription and Services16,3 %

Lähde: 10-K FY2025, yhtiön tuotelinjoittain raportoima liikevaihto (SEC XBRL). Osuudet on laskettu näytetyistä riveistä ja ne summautuvat 100 %:iin.

Asiakkaat

GoPro sells primarily to consumers who want durable, wearable cameras for sports, travel, outdoor, and creator use cases. It also serves retailers, distributors, and specialty channel partners that stock GoPro products because the brand and product ecosystem drive consumer demand and repeat purchases.

Direct-to-consumer buyers

Consumers purchasing cameras, accessories, and subscriptions on GoPro.com for convenience and bundled services.

Retail channel partners

Large national and regional retailers that buy hardware for resale because GoPro drives traffic and category demand.

Independent specialty retailers

Specialty stores focused on sports and activity capture that buy higher-end products for enthusiast customers.

Distributors

Domestic and international distributors that resell GoPro hardware into local retail markets.

Strategia

GoPro is focused on extending its camera ecosystem beyond hardware by pairing new products with software, subscriptions, and cloud-based services. Management is also investing in its next-generation AI-driven GP3 system-on-chip to enable new camera categories, improve differentiation, and support a broader replacement cycle.

New camera and accessory launchesLyhyt aikaväli

Fresh hardware drives upgrades, attracts new users, and supports attach rates for accessories.

Subscription and software expansionKeskipitkä aikaväli

Recurring services can reduce reliance on hardware cycles and improve customer lifetime value.

GP3 AI-driven platform developmentKeskipitkä aikaväli

A new SoC could enable differentiated products and new camera categories over time.

Maantiede

Q1/2026

GoPro sells products in over 100 countries, with revenue split across the Americas, EMEA, and APAC. In the latest quarter disclosed, the Americas accounted for 61.0% of revenue, EMEA 29.8%, and APAC 9.2%, showing a business that is still heavily exposed to the U.S. and Europe while relying on global retail and distributor reach.

Americas44 %
USA36 %
EMEA13 %
Asia Pacific7,0 %

Osuus liikevaihdosta, jonka yhtiö raportoi maantieteellisesti.

Riskit

GoPro faces intense competition from camera makers and diversified electronics companies with greater scale, broader product lines, and stronger distribution. The business is also highly dependent on brand strength, product launch execution, and consumer safety perceptions, while its global channel mix exposes it to tariff, inventory, and demand volatility.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Supply chain and tariff pressure1Intense competitive pressure2Brand and reputation risk3Product safety and liability claims4
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Supply chain and tariff pressureVaikutus: KorkeaTodennäköisyys: Korkea

    Hardware relies on contract manufacturing and global logistics, which can raise costs and disrupt availability.

    Kohdistuu: Manufacturing and distribution

  2. Intense competitive pressureVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Competitors have larger resources, broader portfolios, and faster product cycles that can erode share and pricing.

    Kohdistuu: Camera hardware and accessories

  3. Brand and reputation riskVaikutus: KorkeaTodennäköisyys: Kohtalainen

    GoPro depends on its brand to drive demand, and defects, poor support, or negative publicity can quickly hurt sales.

    Kohdistuu: Consumer hardware and subscriptions

  4. Product safety and liability claimsVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Users engage in active sports and outdoor activities, creating injury and litigation exposure.

    Kohdistuu: Consumer use cases

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition

Hardware is recognized when control transfers, while subscriptions and services follow service delivery timing.

Vaikutus: Affects revenue timing and mix between product and recurring revenue

Returns and sales incentives

Reported hardware revenue is net of returns and variable consideration.

Vaikutus: Can create quarter-to-quarter volatility in net sales

Inventory excess and obsolescence

New product launches and demand swings can require inventory write-downs.

Vaikutus: Directly affects gross margin and operating results

Goodwill impairment

Management tests goodwill annually and when market or industry conditions deteriorate.

Vaikutus: Could create non-cash charges if fair value falls below carrying value

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Päivitetty: 24.9.2026