Fly-E Group, Inc.

Fly-E Group, Inc. is a U.S.-based electric vehicle retailer and brand operator built around the Fly E-Bike name. It designs, sells, rents, and services electric motorcycles, e-bikes, e-scooters, and related accessories through retail stores, distributors, and an online channel, with a customer base centered on urban delivery workers in New York City.

−30,0 %

24,4 %

−48,6 %

−25,0 %

2.47

2.13

— Fly-E Group, Inc.
%
Electric vehicles80% E-motorcycles, e-bikes, and e-scooters sold under the Fly E-Bike brand.
Accessories and spare parts10% Add-on products such as baskets, storage boxes, and branded merchandise.
Repair and maintenance services5% Paid servicing, repairs, and after-sale support at retail locations.
Rental services5% Short-term e-bike rentals offered through selected stores and the Go Fly app.

The core customer base is food delivery workers in New York City, who buy e-bikes and related products for daily...

  • Food delivery workersprimary

    Buy e-bikes and accessories for work use; they value uptime, service, and practical range.

  • Direct retail consumersprimary

    Purchase e-motorcycles, e-bikes, and e-scooters for commuting and personal transport.

  • Distributorssecondary

    Buy wholesale inventory for logistics, warehousing, and resale into other retail channels.

  • Rental customerssecondary

    Use selected stores and the Go Fly app for short-term, lower-commitment mobility access.

  • Accessory and service buyerssecondary

    Purchase spare parts, branded merchandise, and repair services after the initial vehicle sale.

The business is concentrated in the United States, especially New York City, where the brand has built its strongest...

  • U.S. is the main market and the center of retail and online sales
  • New York City is the core demand base for food delivery workers
  • Canada has one retail store and some rental activity in Toronto
  • Selected rental locations operate in New York, Toronto, and Los Angeles
  • Future expansion is planned for South America and Europe

Fly-E Group is focused on expanding its retail footprint, strengthening brand awareness, and using an online-to-offline...

01
Retail network expansion and optimizationshort-term

Physical stores are central to customer acquisition, service, and brand trust.

02
Product refresh and innovationmedium-term

Frequent model updates help maintain relevance in a fast-changing EV niche.

03
Channel diversificationmedium-term

Mixing retail, online, distributor, and rental channels reduces reliance on one route to market.

04
International expansionlong-term

New geographies could broaden the customer base beyond New York-centric demand.

The company faces execution risk in scaling production, quality control, and delivery while relying heavily on...

critical

Going concern and internal control weaknesses

Management disclosed substantial doubt about continuing as a going concern and material weaknesses in controls.

Scope
Liquidity, reporting reliability, financing access
Materiality
high
high

Supply chain dependence on China vendors

Key vehicle components are sourced from a small number of suppliers, creating concentration and tariff risk.

Scope
Vehicle components and finished goods sourcing
Materiality
high
high

Trade tensions between the U.S. and China

Tariffs, shipping disruptions, or policy changes could raise costs and delay inventory availability.

Scope
Imported components and products
Materiality
high
high

Quality control and product reliability

The company depends on third parties and has limited large-scale operating history in vehicle manufacturing and servicing.

Scope
Vehicle performance, warranty claims, customer satisfaction
Materiality
high
high

Regulatory and product liability exposure

EVs, batteries, repairs, and consumer products are subject to safety, environmental, and liability rules.

Scope
Vehicle defects, battery handling, consumer claims
Materiality
medium
Revenue recognition and return allowances
Can shift revenue between periods and change gross margin
Inventory obsolescence reserve
Write-downs reduce gross profit and inventory carrying value
Warranty and repair obligations
Affects cost of sales and operating expense estimates
Store leases and retail operating costs
Impacts operating leverage and fixed-cost burden
Disposal of subsidiaries
May create gains/losses and affect comparability across periods

: 28.4.2026