Fox Factory Holding Corp

Fox Factory Holding Corp. designs, engineers, manufactures and markets premium performance products and systems used on bicycles, side-by-sides, trucks, ATVs, snowmobiles, motorcycles and specialty vehicles. It sells through OEM programs, a large aftermarket dealer/distributor network, and direct-to-consumer channels, and also offers baseball and softball gear under its specialty sports business.

−29,3 %

30,2 %

−37,1 %

+5,3 %

2.86

1.37

— Fox Factory Holding Corp
%
Powered Vehicles44% Suspension and performance products for side-by-sides, on-road/off-road vehicles, ATVs, snowmobiles, motorcycles and specialty vehicles.
Aftermarket Applications49% Dealer- and distributor-sold products for trucks and off-road platforms, including shocks, lift kits and accessory packages.
Specialty Sports Products7% Bike suspension and components plus baseball and softball gear and equipment.

Fox sells to OEMs that integrate its products into performance models, and to dealers and distributors that resell into...

  • OEM customersprimary

    Vehicle manufacturers buy Fox components for performance models to improve marketability and demand.

  • Aftermarket dealers and distributorsprimary

    Retail dealers and distributors buy products for resale, especially truck and off-road upgrades.

  • Direct-to-consumersecondary

    End customers buy selected premium products directly, supporting brand reach and margin mix.

  • Specialty sports customerssecondary

    Cycling and baseball/softball customers buy suspension, components and gear tied to the specialty sports portfolio.

Fox describes itself as a global business with customers worldwide, and it relies on a broad dealer/distributor network...

  • United States is the headquarters and a major operating base
  • Gainesville, Georgia supports manufacturing, warehousing and distribution
  • Global dealer and distributor network reaches more than 16,000 outlets
  • International markets matter for aftermarket expansion and OEM growth
  • Some cash is held outside the U.S., indicating overseas subsidiaries

Fox is focused on expanding premium performance products into new vehicle categories and end markets while protecting...

01
Expand aftermarket distribution and product breadthshort-term

The aftermarket channel is a major revenue base and can reduce dependence on OEM model cycles.

02
Diversify manufacturing and improve supply chain resiliencemedium-term

A broader manufacturing footprint helps manage capacity, tariffs and disruption risk.

03
Leverage brand and technology into new categoriesmedium-term

Premium positioning and engineering capability support entry into adjacent markets.

Fox is exposed to cyclical demand in discretionary vehicle and bike markets, and its results depend on OEM model...

high

Customer concentration

A relatively small number of OEM and dealer customers account for a meaningful share of sales, so lost programs can quickly affect revenue.

Scope
Ford represented about 15% of 2024 net sales
Materiality
high
high

Tariffs and trade policy

Steel, aluminum and imported components are exposed to changing U.S. tariff regimes, which can increase costs and pressure pricing.

Scope
Imports from China, Hong Kong, Mexico and Canada
Materiality
high
high

Supply chain disruption

Dependence on limited suppliers for materials, parts and chassis can interrupt production and raise costs.

Materiality
high
high

Goodwill impairment

Management uses discounted cash flow and market multiples to test reporting units, and weaker growth or higher discount rates could trigger charges.

Materiality
high
medium

Demand cyclicality in discretionary end markets

Bikes, powersports and premium vehicle upgrades are discretionary purchases and are sensitive to macro conditions.

Materiality
high
Revenue recognition timing
Quarterly revenue mix and margin timing
Sales rebates and returns accruals
Net sales and gross margin
Goodwill and intangible impairment
Operating income and balance sheet carrying values
Inventory and warranty estimates
Cost of sales and operating expenses

: 28.4.2026