# Everpure, Inc. > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/fi/companies/Everpure, Inc.). ## Overview Everpure, Inc. is a U.S.-based data storage company that sells integrated storage hardware, embedded software, and subscription-based storage services. Its platform is built around the Evergreen architecture, including Evergreen//Flex, which lets customers own storage hardware while paying for capacity and services over time. ## Products & services • Integrated storage hardware systems • Embedded licensed software products • Evergreen//Flex pay-as-you-go subscription • Evergreen//One storage-as-a-service offering • Portworx term software licenses • Professional services, support and maintenance - **Storage hardware systems** (45%) — Integrated flash and storage hardware sold for enterprise and hyperscale deployments. - **Subscription services** (30%) — Evergreen//Flex, Evergreen//One and related consumption-based storage services. - **Software licenses** (15%) — Embedded licensed software and Portworx term licenses used with the storage platform. - **Support and maintenance** (7%) — Ongoing support, maintenance and renewal services attached to installed systems. - **Professional services** (3%) — Implementation, technical support and other services delivered around deployments. - Integrated storage hardware systems - Embedded licensed software products - Evergreen//Flex pay-as-you-go subscription - Evergreen//One storage-as-a-service offering - Portworx term software licenses - Professional services, support and maintenance ## Customers The company sells to large enterprises, hyperscalers, managed service providers, and smaller organizations with limited IT expertise or budgets. Customers buy its products to improve storage performance, scalability, security, and operational flexibility, while shifting more of their spending toward subscription consumption models. - **Large enterprise accounts** (primary) — Buy enterprise storage platforms and subscriptions for core workloads, reliability, and scale. - **Hyperscalers** (primary) — Buy flash storage solutions and related IP for large-scale infrastructure deployments. - **Managed service providers** (secondary) — Buy storage systems to deliver cloud-based storage services to their own customers. - **Mid-market and smaller organizations** (secondary) — Buy simpler storage solutions and subscription offerings because they have limited IT resources. - **Channel partners** (secondary) — Resell and market products and subscriptions, extending reach into more geographies and accounts. - Large enterprises buying storage for mission-critical workloads - Hyperscalers seeking flash storage and design-win deployments - Managed service providers reselling cloud-based storage services - Smaller organizations needing simpler storage with less IT overhead - Channel partners and direct customers both contribute to sales ## Geography The company describes itself as having a global customer base of more than 13,500 customers and sells across multiple geographies. In fiscal 2026 second quarter, U.S. revenue grew 7% to $577.0 million while rest-of-world revenue grew 26% to $284.0 million, showing meaningful international exposure and faster growth outside the U.S. - **United States** (67%) — Estimated from disclosed U.S. revenue of $577.0m versus rest-of-world revenue of $284.0m in Q2 fiscal 2026. - **Rest of world** (33%) — Estimated from disclosed rest-of-world revenue of $284.0m versus U.S. revenue of $577.0m in Q2 fiscal 2026. - Global customer base across multiple industry verticals and geographies - United States is the largest disclosed market by revenue - Rest of world is growing faster than the U.S. in recent periods - Sales use direct, channel, and two-tier distribution models - International expansion increases currency, tax, and compliance exposure ## Strategy Management is focused on shifting more customers toward subscription and consumption-based storage while preserving the control and economics of ownership. The company is also investing in hyperscale flash storage, channel expansion, and technology alliances to widen its reach and defend against intense competition. - **Transition more revenue to subscription models** (medium-term) — Recurring and consumption-based revenue can improve customer retention and visibility. - **Grow hyperscale flash storage wins** (short-term) — Hyperscale deployments can be large and strategically important for platform credibility. - **Expand partner-led sales coverage** (medium-term) — Channel partners and two-tier distribution extend reach without relying only on direct sales. - Expand subscription offerings such as Evergreen//Flex and Evergreen//One - Win hyperscale and large enterprise deployments with differentiated flash storage - Use channel partners and two-tier distribution to broaden market access - Deepen alliances with VMware, Microsoft, AWS, Google, Cisco and others - Invest in product innovation, ease of use, scalability and security ## Risks The business is exposed to intense competition, long and unpredictable sales cycles, and supply-chain dependence on limited or single-source suppliers. It also faces execution risk in moving customers to subscription offerings and in winning hyperscale opportunities, while cybersecurity and macro/geopolitical conditions can affect demand, operations, and customer trust. - **Competitive pressure in enterprise storage** [high] — The market has entrenched vendors and cloud alternatives with broad resources. - **Supply chain concentration** [high] — The company relies on limited and sometimes single-source suppliers for key components. - **Subscription model execution** [high] — Revenue depends on successfully converting customers to Evergreen and renewal-based offerings. - **Cybersecurity and platform trust** [high] — A security incident could harm the Pure Platform brand and customer relationships. - **Macro and geopolitical slowdown** [medium] — Enterprise storage purchases can be delayed in weaker economic conditions. - Intense competition from Dell EMC, NetApp, HPE, IBM and cloud providers - Long, expensive sales cycles make revenue timing hard to predict - Single-source and limited suppliers can disrupt product availability - Subscription transition may not convert customers as expected - Cybersecurity incidents could damage brand and customer relationships - Macroeconomic and geopolitical weakness can delay enterprise spending ## Accounting Revenue recognition is the key accounting issue because the company sells hardware, software licenses, subscriptions, and services under multi-element contracts. Timing differs by offering: hardware is recognized on transfer of control, subscription services are recognized ratably or on consumption, and software licenses are recognized at activation or commencement, which can create quarter-to-quarter volatility and mix effects. - **Revenue recognition across hardware, software and subscriptions** — Can shift revenue between quarters and change mix visibility - **Seasonality** — Quarterly comparisons can be misleading without seasonal adjustment - **Valuation allowance on U.S. deferred tax assets** — Could materially change tax expense if reversed - **Foreign income taxes and transfer pricing** — Affects effective tax rate and geographic profit mix - Hardware revenue recognized when control transfers to the customer - Subscription services recognized ratably or on a consumption basis - Portworx term licenses recognized when activation keys are available - Multi-element contracts require allocation across several obligations - Seasonality makes Q1 weaker and Q4 strongest for revenue --- *Last updated: 2026-04-28T20:05:36.890619+00:00*