# Eva Live Inc > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/fi/companies/Eva Live Inc). ## Overview Eva Live Inc is a U.S.-based digital marketing and media monetization company that operates an ad-tech platform and related campaign services. The company sells advertising and media-buying solutions to agencies and businesses, recognizing revenue from client ad spend and related insertion orders. ## Products & services • Digital marketing and media monetization services • Media buying and online traffic acquisition via the Eva Platform • Advertising campaign planning, placement, and reporting • Creative, account management, and production support • AI-integrated AdTech technology development - **Digital marketing and media monetization** (55%) — Campaign execution and monetization services tied to client ad spend and media placements. - **Media buying and traffic acquisition** (25%) — Purchase and placement of ad inventory and online traffic through third-party publishers. - **Creative and account services** (10%) — Advice, creative production, account management, and media planning support for clients. - **Platform and technology development** (10%) — Development and enhancement of the Eva Platform and AI-integrated AdTech tools. - Digital marketing and media monetization services - Media buying and online traffic acquisition via the Eva Platform - Advertising campaign planning, placement, and reporting - Creative services, account management, and production support - AI-integrated AdTech technology solutions - Software development and platform enhancement ## Customers Eva Live primarily serves advertising agencies and businesses that need digital marketing, media buying, and campaign execution. Its customer base also includes media companies, financial institutions, and retail businesses that use the platform to market products and services. The company’s revenue is concentrated in a small number of customers, making client retention and ad-spend levels critical to performance. - **Advertising agencies** (primary) — Agencies buy media buying, insertion-order execution, and reporting services to run client campaigns. - **Direct business advertisers** (primary) — Companies across industries buy campaign planning, creative support, and ad placement to reach customers. - **Media companies** (secondary) — Media firms use the platform for monetization and traffic-related advertising arrangements. - **Financial institutions** (secondary) — Banks and other financial firms use the service for digital awareness and customer acquisition campaigns. - **Retail businesses** (secondary) — Retailers buy digital advertising to promote products and support demand generation. - Advertising agencies buying media placements and campaign execution - Businesses using the platform to market products and services - Media companies seeking monetization and traffic acquisition support - Financial institutions running digital marketing campaigns - Retail entities using ad spend to drive awareness and demand ## Geography The company’s customer base is primarily in North America, especially the United States and Canada. Management indicates most customers are from these markets, and the business appears operationally centered on U.S.-based advertising relationships and contracts. No authoritative country revenue table was provided, so the geographic profile is based on narrative disclosure rather than a segment-note map. - Most customers are in North America, mainly the United States and Canada - Business activity is centered on U.S. advertising contracts and insertion orders - Customer concentration in North America increases exposure to regional ad demand - No country-level revenue table was disclosed in the provided excerpts - Geographic mix matters because revenue tracks client ad spend by market ## Strategy Eva Live is focused on expanding its AdTech platform, including AI-integrated solutions, while increasing sales and marketing to win more ad spend. Management also plans to improve technology, add complementary software, and support growth with additional capital if needed. The strategy is aimed at turning a small, concentrated customer base into a more scalable digital advertising business. - **Build and commercialize AI-integrated AdTech tools** (medium-term) — Management believes stronger technology is needed to compete and scale the platform. - **Expand customer acquisition and ad spend** (short-term) — Revenue is directly tied to client ad spend, so more campaigns and larger budgets drive growth. - **Secure additional funding** (short-term) — The company has ongoing capital needs and limited operating cash generation. - Develop and launch AI-integrated AdTech solutions - Increase sales and marketing to grow ad spend on the platform - Enhance existing technology and platform capabilities - Acquire complementary software and expand product functionality - Raise equity or debt capital to fund growth and working capital ## Risks The company faces going-concern and liquidity risk because it has a history of losses, negative operating cash flow, and limited cash resources. Business risk is also elevated by customer concentration, since a few clients account for most receivables and revenue depends directly on ad spend levels. As an ad-tech and media-buying business, it is also exposed to execution risk, platform performance risk, and competitive pressure in digital advertising. - **Going-concern and liquidity shortfall** [critical] — The company reports losses, negative cash flows, and uncertainty about funding over the next 12 months. - **Customer concentration** [high] — The top three customers accounted for 88% of receivables as of June 30, 2025. - **Ad-spend cyclicality** [high] — Revenue is directly proportional to client ad spend, so marketing budget cuts quickly reduce sales. - **Platform and product execution** [medium] — The company must develop and launch AI-integrated AdTech solutions to support growth. - Going-concern risk due to recurring losses and limited cash - Customer concentration: top clients account for most receivables - Revenue volatility because income tracks client ad spend - Need for external financing to fund operations and growth - Execution risk in building and scaling the Eva Platform - Media traffic purchase costs can pressure margins if ad demand weakens ## Accounting Revenue recognition is central because the company states it recognizes the total client ad spend as revenue, making reported sales highly sensitive to campaign volume and timing. Media traffic purchases are a major cost line and can move with revenue, while amortization and depreciation reflect capitalized platform development. The company also discloses going-concern uncertainty and uses estimates for assets, liabilities, and revenue-related judgments, which increases reporting risk. - **Revenue recognition on ad spend** — Can materially affect reported sales and margins - **Capitalized software development and amortization** — Affects operating expense timing and asset carrying values - **Going-concern and valuation estimates** — Can affect asset impairment and liability classification - **Variable media traffic purchases** — Affects gross margin and operating leverage - Revenue is recognized based on total client ad spend - Insertion orders are the key contract basis for revenue recognition - Media traffic purchases are a major variable cost tied to campaigns - Platform development drives amortization and depreciation expense - Going-concern disclosures affect asset and liability valuation judgments --- *Last updated: 2026-04-28T20:05:29.956338+00:00*