CLARNasdaqSporting & Athletic Goods, NECUS GAAP · USD

Clarus Corp

Clarus Corp designs, develops, manufactures, and distributes outdoor equipment and lifestyle products for climbers, skiers, cyclists, overlanders, and other outdoor enthusiasts. Its portfolio is built around brands such as Black Diamond, Rhino-Rack, MAXTRAX, TRED Outdoors, and RockyMounts, sold through specialty retailers, online channels, distributors, OEMs, and company websites.

Kysy yhtiöstä
Liikevaihto250milj. USD
−5,2 %v/v
Liikevoitto (EBIT)−59,7milj. USD
+15,2 %v/v
EBIT-marginaali−23,8%
+2,8 %-yks.v/v
Nettotulos−46,6milj. USD
+11,0 %v/v
Vapaa kassavirta−9,9milj. USD
+29,4 %v/v

Tilikausi 2025 · muutos edellisvuodesta

Kehitys 2020–2025

−2000200400600milj. USD2020: 224 milj. USD2020: EBIT 3,9 milj. USD20202021: 266 milj. USD2021: EBIT −13 milj. USD20212022: 448 milj. USD2022: EBIT −67 milj. USD20222023: 286 milj. USD2023: EBIT −21 milj. USD20232024: 264 milj. USD2024: EBIT −70 milj. USD20242025: 250 milj. USD2025: EBIT −60 milj. USD2025250−60
LiikevaihtoLiikevoitto (EBIT)
Kysy Clarifolta: Clarus Corp

Liiketoiminta

Osuus liikevaihdosta
Outdoor performance equipment45 %

Technical climbing, skiing, and mountain sports gear sold under Black Diamond.

Vehicle racks and transport accessories30 %

Roof racks, trays, bars, and bike-carrying products for vehicles.

Off-road recovery and overlanding gear20 %

Recovery tracks and related products for 4x4, camping, and touring use.

Direct-to-consumer and OEM distribution5 %

Sales through company websites, distributors, and OEM channels.

Asiakkaat

Clarus sells to outdoor enthusiasts and performance-focused consumers who need durable, high-precision gear for climbing, skiing, cycling, camping, and off-road travel. It also serves specialty retailers, premium sporting goods chains, distributors, and OEM customers that stock or integrate its branded products. Demand is tied to participation in outdoor recreation, retailer shelf space, and the strength of e-commerce and specialty retail channels.

Outdoor enthusiasts

Buy Black Diamond gear for climbing, skiing, trail running, and mountain use because they value performance and safety.

Automotive and overlanding consumers

Buy Rhino-Rack, MAXTRAX, TRED, and RockyMounts products for vehicle transport, recovery, and adventure travel.

Specialty retail channels

Outdoor specialty stores and premium sporting goods retailers stock Clarus brands to serve enthusiast demand.

Distributors and OEMs

Purchase products for resale or integration into vehicles and outdoor equipment ecosystems.

Direct-to-consumer shoppers

Buy through Clarus websites for brand-direct access, product selection, and convenience.

Strategia

Clarus is focused on using its brand portfolio, product innovation, and vertical design capabilities to defend premium positioning in outdoor recreation and vehicle-adventure categories. Recent disclosures show it is also reshaping the portfolio, including the sale of PIEPS, while continuing to emphasize international growth, specialty retail, and direct-to-consumer reach.

Brand-led product innovationKeskipitkä aikaväli

Premium outdoor customers pay for performance, safety, and durability.

Portfolio simplification and focusLyhyt aikaväli

Divesting non-core assets can sharpen management attention and capital allocation.

International channel executionKeskipitkä aikaväli

A majority of sales are outside the United States, so growth depends on local channel strength.

Operational efficiency and supply chain resilienceLyhyt aikaväli

Owned distribution centers and third-party logistics must support demand without excess cost.

Maantiede

Clarus is headquartered in Salt Lake City, Utah and sells products in more than 50 countries. The company reported that about 58% of 2025 sales were earned internationally, with meaningful exposure to North America, Europe, Australia, Asia, and other global outdoor markets. It also operates owned and leased distribution centers in the United States, Australia, Austria, and New Zealand, which makes logistics and cross-border trade conditions important to execution.

Riskit

Clarus faces demand volatility from outdoor recreation cycles, retailer consolidation, and shifts toward e-commerce and large digital marketplaces. It also has meaningful exposure to international operations, foreign exchange, tariffs, trade restrictions, and supply-chain disruption, while recent disclosures highlight cybersecurity, AI-related, and legal/regulatory risks.

Järjestetty vakavuuden mukaan
MatalaKohtalainenKorkeaMatalaKohtalainenKorkeaVaikutus →Todennäköisyys →Retail channel consolidation and store closures1E-commerce and marketplace channel shift2International operations and FX exposure3Cybersecurity and IT disruption4Impairment of goodwill and indefinite-lived intangibles5Tariffs, trade restrictions, and sanctions compliance6
Vaikutus on riskin vakavuus ja todennäköisyys sen toteutumisen todennäköisyys lähivuosina, molemmat arvioitu yhtiön raporttien perusteella. Numerot vastaavat listaa.
  1. Retail channel consolidation and store closuresVaikutus: KorkeaTodennäköisyys: Korkea

    Fewer specialty and sporting goods outlets can reduce distribution reach and bargaining power.

    Kohdistuu: Wholesale and specialty retail channels

  2. E-commerce and marketplace channel shiftVaikutus: KorkeaTodennäköisyys: Korkea

    Online comparison shopping and large marketplaces can pressure pricing and reduce direct-to-consumer economics.

    Kohdistuu: Direct-to-consumer and wholesale demand

  3. International operations and FX exposureVaikutus: KorkeaTodennäköisyys: Kohtalainen

    About 58% of sales are international, so currency moves and local market conditions affect results.

    KohdistuuEuropeAustraliaAsia-PacificOther foreign markets
  4. Cybersecurity and IT disruptionVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Manufacturing, fulfillment, reporting, and customer communications depend on IT systems.

    Kohdistuu: Enterprise systems and third-party vendors

  5. Impairment of goodwill and indefinite-lived intangiblesVaikutus: KorkeaTodennäköisyys: Kohtalainen

    Weak sales or lower forecasts can trigger non-cash write-downs of acquired brands and assets.

    Kohdistuu: Acquired brands and intangible assets

  6. Tariffs, trade restrictions, and sanctions complianceVaikutus: KeskitasoTodennäköisyys: Kohtalainen

    Cross-border sourcing and sales expose the company to cost inflation and regulatory penalties.

    Kohdistuu: Global supply chain and distribution

Kysy Clarifolta: Clarus Corp

Kirjanpito

Harkinnanvaraiset erät
Revenue recognition timing and channel mix

Wholesale, distributor, OEM, and DTC sales can ship and recognize at different times, affecting quarter-to-quarter results.

Vaikutus: Quarterly revenue comparability

Inventory provisions

Outdoor products can become obsolete or require markdowns if demand slows or product cycles change.

Vaikutus: Gross margin and working capital

Goodwill and indefinite-lived intangible impairment

Management explicitly cites sales growth, cash flow, and discount-rate assumptions in impairment testing.

Vaikutus: Potential non-cash write-downs

Contingent consideration valuation

Acquisition-related liabilities are remeasured using estimated sales growth and discount rates.

Vaikutus: Other income/expense volatility

Restructuring and legal/regulatory expenses

These items can be material and distort underlying operating performance in a given period.

Vaikutus: Operating income and net loss

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Päivitetty: 24.9.2026