CarParts.com, Inc.

CarParts.com, Inc. sells aftermarket auto parts online to consumers through its flagship website, mobile app, and third-party marketplaces such as Amazon and eBay. The company focuses on replacement parts, hard parts, and performance parts and accessories, using a proprietary product database that maps SKUs to vehicle makes, models, and years. Its model is built around digital customer acquisition, broad product availability, and fulfillment efficiency rather than physical stores. Management is also investing in logistics, technology, and new product categories to improve service levels and profitability.

−5,2 %

32,8 %

−9,2 %

1.66

0.49

— CarParts.com, Inc.
%
Replacement parts45% Parts used to repair or replace worn or damaged vehicle components.
Hard parts30% Mechanical and functional components for vehicle systems and maintenance.
Performance parts and accessories15% Aftermarket products sold to improve vehicle performance or customization.
Marketplace channel sales10% Orders fulfilled through third-party marketplaces such as Amazon and eBay.

The company primarily sells to individual consumers who need aftermarket parts for vehicle maintenance, repair, and...

  • DIY vehicle ownersprimary

    Buy replacement and hard parts to maintain or repair their own vehicles, often seeking fitment confidence and lower prices.

  • Marketplace shoppersprimary

    Purchase through Amazon and eBay because of convenience, search visibility, and familiar checkout flows.

  • Mobile-first online shopperssecondary

    Use smartphones to browse and buy parts, making mobile UX, speed, and product discovery critical.

  • Performance and customization buyerssecondary

    Buy accessories and performance parts for upgrades rather than repairs, supporting higher-margin assortment expansion.

CarParts.com is primarily a U.S.-focused business, with operations and customers centered in the domestic market...

  • U.S. consumer demand is the core revenue base
  • Las Vegas fulfillment center supports faster West Coast delivery
  • Online model reduces need for physical retail locations
  • Third-party marketplaces extend reach across the U.S.
  • Supplier dependence on Taiwan and China creates sourcing exposure

Management is focused on improving the customer experience and strengthening the company’s position as a digital...

01
Upgrade mobile and eCommerce experienceshort-term

Customers are increasingly shopping on mobile devices, so better UX, speed, and fitment tools are needed to sustain conversion and sales.

02
Optimize logistics and fulfillmentmedium-term

Lower shipping costs and faster delivery improve customer satisfaction and gross profit in a low-margin online retail model.

03
Broaden assortment and revenue streamsmedium-term

Adding categories, brands, and customer types can increase basket size and reduce dependence on a narrow set of products or channels.

04
Reduce reliance on paid traffic and marketplacesmedium-term

Search and marketplace advertising costs can rise quickly, so direct relationships and owned content can improve traffic economics.

The business is exposed to channel concentration risk because a large share of sales comes through third-party...

high

Third-party marketplace dependence

Marketplace sales represented a significant portion of revenue, and platform rule changes or access restrictions could quickly affect sales and margins.

Scope
Amazon and eBay
Materiality
high
high

Supplier concentration in Taiwan and China

The company says it depends on suppliers in Taiwan and China for the majority of its products, creating sourcing and geopolitical risk.

Scope
Product supply chain
Materiality
high
medium

Digital marketing cost inflation

Customer acquisition depends on search engines and online advertising, which can become more expensive or less effective.

Scope
Google and online ads
Materiality
high
medium

Inventory and fulfillment execution

Drop-ship and warehouse operations must maintain availability and timely delivery; failures can hurt customer trust and sales.

Scope
Inventory, logistics, last-mile delivery
Materiality
high
medium

Strategic alternatives uncertainty

Management announced a review of strategic alternatives, but there is no assurance it will produce a favorable outcome.

Scope
Corporate strategy
Materiality
medium
Revenue recognition
Can shift revenue between quarters and affect comparability
Inventory reserve
Directly affects gross margin and inventory carrying value
Impairment of long-lived assets
Could create non-cash write-downs if utilization or returns disappoint
Seasonality
Quarterly revenue and margin volatility can be significant

: 28.4.2026