# A2Z Cust2Mate Solutions Corp > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/fi/companies/A2Z Cust2Mate Solutions Corp). ## Overview A2Z Cust2Mate Solutions Corp. designs smart-cart and in-store retail automation systems that connect shoppers, retailers, brands, and payment workflows at the point of purchase. Through its Cust2Mate platform and subsidiary activities, the company also develops precision metal parts for military, security, and civilian applications. ## Products & services • Smart Cart retail automation platform • AI-powered connected shopping carts • In-store retail media and shopper engagement • Point-of-purchase payment and checkout bypass systems • Precision metal parts for military and security use • Precision metal parts for civilian markets - **Cust2Mate Smart Cart Platform** (70%) — Connected shopping carts and software that automate in-store checkout and engagement. - **Retail Media and Shopper Analytics** (10%) — Tools that deliver targeted advertising, shopper data, and point-of-purchase engagement. - **Retail Automation Hardware** (10%) — Cart-mounted devices and components such as scanners, scales, and payment modules. - **Precision Metal Parts** (10%) — Manufacturing of precision metal parts for military, security, and civilian applications. - Smart Cart retail automation platform - AI-powered connected shopping carts - In-store retail media and shopper engagement - Point-of-purchase payment and checkout bypass systems - Precision metal parts for military and security use - Precision metal parts for civilian markets ## Customers The company sells primarily to grocery stores, supermarkets, and other retailers that want to automate checkout and capture shopper data in the aisle. It also serves brands and advertisers seeking retail media access at the moment purchase decisions are made, while its industrial manufacturing activities serve military, security, and civilian customers. - **Grocery retailers and supermarkets** (primary) — They buy smart-cart systems to reduce checkout friction, automate pricing, and improve store operations. - **Brands and consumer advertisers** (secondary) — They use the retail media layer to reach shoppers in-store with targeted messages and promotions. - **Military and security buyers** (secondary) — They purchase precision metal parts for specialized defense and security applications. - **Civilian industrial buyers** (secondary) — They buy precision components for non-defense industrial uses. - Large grocery stores and supermarkets adopting smart-cart checkout - Retailers seeking in-store automation and loss mitigation - Brands and advertisers using retail media at the point of purchase - Military and security customers buying precision metal parts - Civilian industrial customers needing precision components ## Geography The company is headquartered in the United States, with reporting and market presence tied to Nasdaq in the U.S. Its operating structure includes Israeli subsidiaries and a U.S. subsidiary in Delaware, reflecting a cross-border technology and manufacturing footprint. Customer deployment for the smart-cart platform is described as global, while the precision metal business is tied to Israeli operations. - United States is the listing and reporting base - Israeli subsidiaries support product development and operations - Delaware subsidiary expands U.S. operating presence - Global retail rollout potential for smart-cart deployments - Israel-based manufacturing supports precision metal parts ## Strategy A2Z’s strategy centers on deploying its smart-cart platform across retail chains so it can monetize checkout automation, shopper engagement, and retail media in one system. The company also maintains a separate industrial manufacturing activity, giving it exposure to both retail technology and precision components markets. - **Deploy Smart Cart systems in retail chains** (medium-term) — Installed base growth drives recurring platform usage, retailer adoption, and data generation. - **Monetize retail media and shopper engagement** (medium-term) — Advertising and engagement features add value beyond hardware and improve the platform economics. - **Improve capital allocation and operating discipline** (short-term) — A capital-intensive hardware-plus-software model depends on efficient deployment and product economics. - Expand smart-cart deployments in grocery and supermarket chains - Monetize retail media and shopper engagement features - Use real-time shopper data to deepen retailer value proposition - Scale operations with modular hardware and software architecture - Maintain precision metal parts activity as a complementary business ## Risks The business depends on retailer adoption of a relatively new in-store technology, so sales cycles, rollout execution, and customer acceptance are central risks. It also faces manufacturing, supply-chain, and product-quality risks in its hardware and precision parts businesses, along with normal risks tied to early-stage technology commercialization and cross-border operations. - **Retail adoption and rollout risk** [high] — The smart-cart model depends on retailers installing and using the system at scale, which can be slow and uneven. - **Hardware and supply-chain execution risk** [high] — Cart-based systems require reliable hardware, components, and integration across store environments. - **Cross-border operating complexity** [medium] — The company operates through U.S. and Israeli subsidiaries, adding legal, tax, and operational complexity. - **Manufacturing and quality control risk** [medium] — Precision metal parts and hardware products require consistent tolerances and production quality. - Retailer adoption risk if smart-cart economics are not compelling - Execution risk in deploying hardware across many store locations - Supply-chain and component availability risk for cart systems - Cross-border operational risk across U.S. and Israeli entities - Manufacturing quality risk in precision metal parts production - Technology commercialization risk in an emerging retail format ## Accounting Revenue recognition is a key issue because the company sells a mix of hardware, software-enabled platform functionality, and possibly services that may be recognized at different points in time. Investors should also watch valuation judgments around fair-value financial assets, capitalized development costs, and any future adoption impacts from new IFRS standards such as IFRS 18. - **Revenue recognition** — Affects reported revenue timing and gross margin comparability - **Capitalized development costs** — Can reduce assets and increase current-period expense - **Fair value accounting** — Can affect earnings and balance-sheet asset values - **IFRS 18 adoption** — May alter statement presentation and comparability - Revenue recognition may differ for hardware, software, and services - Capitalized development costs can affect earnings and retained earnings - Fair-value measurements can move reported results period to period - IFRS 18 adoption could change presentation and disclosure - Quarterly results may be lumpy if deployments are not evenly timed --- *Last updated: 2026-09-28T11:57:27.555007+00:00*