# Viva Wine Group > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/vivawinegroup). ## Overview Viva Wine Group is a prominent European wine group that specializes in developing, marketing, and selling a diverse range of quality wines. The company serves a variety of markets including monopoly markets, retailers, restaurants, and consumers across Europe. With a strong entrepreneurial spirit, Viva Wine Group operates through independent subsidiaries, maintaining a leading position in the B2B wine sales in the Nordics and as a top wine distributor in the Netherlands. The company also has a significant presence in the B2C segment through its e-commerce platform. ## Products & services • Quality wines for monopoly markets • Wine distribution to retailers and restaurants • E-commerce wine sales • Customized wine offerings for different markets • No-alcohol and low-alcohol beverages - **B2B Wine Sales** (89%) — Sales to monopoly markets, retailers, and restaurants - **B2C E-commerce** (11%) — Online sales of wine directly to consumers - Quality wines for monopoly markets - Wine distribution to retailers and restaurants - E-commerce wine sales - Customized wine offerings for different markets - No-alcohol and low-alcohol beverages ## Customers Viva Wine Group caters to a diverse set of customers across Europe. In the B2B segment, the company serves Nordic monopolies, retailers, and restaurants, leveraging its strong market position. The B2C segment focuses on individual consumers through its e-commerce platform, offering a wide range of wines tailored to various tastes and preferences. The company has successfully grown its customer base by focusing on market trends and adapting quickly to changing consumer preferences. - **Nordic Monopolies** (primary) — Purchase wines for regulated markets - **Retailers and Restaurants** (primary) — Buy wines for resale and dining experiences - **Online Consumers** (secondary) — Purchase wines through e-commerce for personal consumption - Nordic monopolies buy for consistent supply of quality wines - Retailers and restaurants seek diverse wine offerings - Consumers purchase through e-commerce for convenience and variety - B2B customers value customized wine solutions - E-commerce attracts tech-savvy wine enthusiasts ## Geography Viva Wine Group has a strong geographic presence in Europe, particularly in the Nordic countries and the Netherlands. The company is the market leader in the Nordic monopoly markets and has a significant distribution network in the Netherlands. Its operations are supported by strategic acquisitions, such as Delta Wines in the Netherlands and Alpha Brands in Norway, which have expanded its reach and market share. The company's headquarters is located in Stockholm, Sweden. - Strong presence in Nordic monopoly markets - Leading wine distributor in the Netherlands - Strategic acquisitions in Norway and the Netherlands - Headquartered in Stockholm, Sweden - Expanding presence in no-alcohol and low-alcohol beverages ## Strategy Viva Wine Group's strategic priorities focus on growth through strategic acquisitions, expanding its market share, and enhancing its product offerings. The company aims to maintain its leadership in the Nordic B2B segment while growing its B2C e-commerce presence. Sustainability is a core component of its strategy, influencing daily operations and long-term planning. The recent listing on Nasdaq Stockholm Main Market is part of its strategy to enhance its financial standing and visibility. - **Strategic Acquisitions** (medium-term) — To expand market presence and diversify offerings - **Sustainability Initiatives** (long-term) — To align with consumer preferences and regulatory trends - Growth through strategic acquisitions in Europe - Enhancing market share in B2B and B2C segments - Focus on sustainability as a business driver - Listing on Nasdaq Stockholm to boost financial profile - Expanding product offerings in no-alcohol and low-alcohol beverages ## Risks Viva Wine Group faces several risks, including currency fluctuations, commodity price changes, and political risks such as excise duty increases. The company is also exposed to financial risks like credit, interest rate, and liquidity risks. Seasonal variations significantly impact sales, with peaks in the second and fourth quarters. The company mitigates these risks through strategic planning and financial hedging practices. - **Currency Fluctuations** [high] — Impact on cost of goods sold and profit margins - **Excise Duty Increases** [medium] — Potential to temporarily reduce sales - Currency risks due to exchange rate fluctuations - Commodity risks related to wine production - Political risks from excise duty changes - Financial risks including credit and liquidity - Seasonal sales variations affecting revenue ## Accounting Viva Wine Group's financial reporting is influenced by seasonal variations, which affect revenue recognition and cash flow. The company applies IFRS standards, with a focus on fair value measurements and hedge accounting for financial instruments. The upcoming IFRS 18 will impact the presentation of financial statements, though not the net profit. The company also carefully manages its investment property valuations to ensure stable financial reporting. - **Seasonal Revenue Recognition** — high - **IFRS 18 Implementation** — medium - Seasonal variations affect revenue and cash flow - IFRS standards applied for financial reporting - Fair value measurements for financial instruments - IFRS 18 to change financial statement presentation - Investment property valued at cost for stability --- *Last updated: 2026-08-11T04:04:56.942805+00:00*