# SkiStar AB

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/en/companies/skistarab).

## Overview

SkiStar AB is a mountain tourism company listed on the Nasdaq Stockholm exchange. It operates alpine ski resorts in Sweden and Norway, including Sälen, Vemdalen, Åre, and Stockholm in Sweden, and Hemsedal and Trysil in Norway. The company focuses on creating memorable mountain experiences through alpine skiing in winter and active holidays in summer. SkiStar integrates sustainability into its strategy, aiming to develop sustainable destinations and offer high-quality accommodation, activities, and services.

## Products & services

• Alpine ski resorts operation
• SkiPass and accommodation services
• Property development and exploitation
• Hotel operations under SkiStar brand
• Sporting goods stores and equipment hire
• SkiStar All Year subscription service
• E-commerce platform and concept stores

- **Operation of Mountain Resorts** (85%) — Includes ski resorts operations, SkiPass, accommodation, and related services.
- **Property Development & Exploitation** (5%) — Involves sale and rental of properties and land development.
- **Operation of Hotels** (10%) — Covers hotel operations, including accommodation and restaurant services.

- Alpine ski resorts operation
- SkiPass and accommodation services
- Property development and exploitation
- Hotel operations under SkiStar brand
- Sporting goods stores and equipment hire
- SkiStar All Year subscription service
- E-commerce platform and concept stores

## Customers

SkiStar's customer base primarily consists of tourists and vacationers seeking alpine skiing and active holiday experiences. The company attracts both domestic and international guests, with a focus on families and groups looking for comprehensive holiday packages. SkiStar also targets shareholders with special discounts, enhancing customer loyalty. The company's offerings appeal to customers interested in sustainable tourism and high-quality service experiences.

- **Tourists and Vacationers** (primary) — Purchase ski passes, accommodation, and activities for alpine skiing and active holidays.
- **Families and Groups** (primary) — Seek comprehensive holiday packages with activities and accommodation.
- **Shareholders** (secondary) — Receive discounts on offerings, enhancing loyalty and engagement.

- Tourists seeking alpine skiing experiences
- Families and groups looking for active holidays
- Domestic and international vacationers
- Shareholders receiving special discounts
- Customers interested in sustainable tourism
- Guests looking for high-quality accommodation and services

## Geography

SkiStar operates primarily in Scandinavia, with ski resorts in Sweden and Norway. Key markets include Sälen, Vemdalen, Åre, and Stockholm in Sweden, and Hemsedal and Trysil in Norway. The company benefits from a strong presence in these regions, attracting both local and international tourists. SkiStar's geographic focus allows it to leverage the natural landscapes and seasonal tourism patterns of the Nordic countries.

- Operates ski resorts in Sweden and Norway
- Key markets: Sälen, Vemdalen, Åre, Stockholm, Hemsedal, Trysil
- Strong presence in Nordic regions
- Attracts local and international tourists
- Leverages natural landscapes and seasonal tourism

## Strategy

SkiStar's strategic priorities include expanding its core operations and developing new revenue streams. The company focuses on increasing international guest visits and enhancing its service offerings. Sustainability is a key component of SkiStar's strategy, with initiatives aimed at developing sustainable destinations. SkiStar also invests in technology and logistics improvements to support growth and operational efficiency.

- **Expand core operations** (medium-term) — To increase market share and revenue
- **Enhance service offerings** (short-term) — To improve customer satisfaction and loyalty
- **Focus on sustainability** (long-term) — To align with environmental goals and attract eco-conscious tourists

- Expand core operations and develop new revenue streams
- Increase international guest visits
- Enhance service offerings and customer experience
- Focus on sustainability and developing sustainable destinations
- Invest in technology and logistics improvements

## Risks

SkiStar faces several business and financial risks, including the impact of climate change on winter sports tourism and the potential for adverse weather conditions to affect ski resort operations. Exchange rate fluctuations, particularly between NOK and SEK, pose financial risks. The company also contends with competitive pressures from other tourism destinations and the need to continuously invest in infrastructure and technology. Regulatory changes in tourism and environmental policies could also impact operations.

- **Climate change impact** [critical] — Affects snow reliability and winter tourism
- **Exchange rate fluctuations** [high] — Affects financial performance and pricing
- **Competitive pressures** [medium] — Impacts market share and pricing strategies

- Impact of climate change on winter sports tourism
- Adverse weather conditions affecting ski resort operations
- Exchange rate fluctuations (NOK/SEK)
- Competitive pressures from other tourism destinations
- Need for continuous investment in infrastructure and technology
- Regulatory changes in tourism and environmental policies

## Accounting

SkiStar's financial statements are influenced by seasonal fluctuations, with significant variations in revenue and costs between winter and summer seasons. The company uses IFRS 16 for lease accounting, impacting reported liabilities and expenses. Revenue recognition is critical, especially for advance bookings and subscription services like SkiStar All Year. The valuation of property development and exploitation assets requires judgment, affecting reported asset values and profits.

- **Seasonal fluctuations** — high
- **IFRS 16 lease accounting** — medium
- **Revenue recognition** — high

- Seasonal fluctuations in revenue and costs
- IFRS 16 lease accounting impacts liabilities and expenses
- Revenue recognition for advance bookings and subscriptions
- Valuation of property development assets requires judgment

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*Last updated: 2026-08-11T04:04:55.816786+00:00*