# Rebl Group Oyj

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/en/companies/reblgroup).

## Overview

Rebl Group Oyj is a Finnish company specializing in comprehensive marketing solutions, serving as an end-to-end provider in the print, visibility, and digital business sectors. Headquartered in Joensuu, Finland, Rebl Group is listed on Nasdaq Helsinki and operates through several subsidiaries including Exove, RockOn, PunaMusta Coloro, Profilight, and PunaMusta. The company focuses on creating integrated solutions that combine people, data, and actions to drive sustainable growth and innovation for its clients.

## Products & services

• End-to-end marketing solutions
• Print and visibility services
• Digital business solutions
• Retail media growth facilitation
• Sustainability-focused innovations

- **Print Services** (40%) — Includes magazine, newspaper, and advertising print services.
- **Digital Solutions** (30%) — Offers digital marketing and business solutions.
- **Visibility Services** (20%) — Provides visibility and media sales for public displays.
- **Retail Media** (10%) — Facilitates growth in retail media through innovative solutions.

- End-to-end marketing solutions
- Print and visibility services
- Digital business solutions
- Retail media growth facilitation
- Sustainability-focused innovations

## Customers

Rebl Group serves a diverse range of clients seeking comprehensive marketing solutions. Their primary customers include businesses looking for integrated print and digital marketing services to enhance brand visibility and customer engagement. The company also targets organizations aiming to leverage retail media for growth and those committed to sustainability. Rebl Group's solutions are designed to meet the needs of companies that value innovation and strategic partnerships to drive their business forward.

- **Integrated Marketing Clients** (primary) — Businesses seeking comprehensive print and digital marketing solutions.
- **Retail Media Clients** (secondary) — Organizations aiming to grow through retail media innovations.
- **Sustainability-Focused Clients** (emerging) — Companies committed to sustainable growth and practices.

- Businesses seeking integrated marketing solutions
- Organizations leveraging retail media for growth
- Companies committed to sustainability
- Clients valuing innovation and strategic partnerships

## Geography

Rebl Group is headquartered in Joensuu, Finland, and operates primarily within the Finnish market. The company has multiple operational locations across Finland, including Vantaa, Tampere, Forssa, Jyväskylä, and Oulu. Being listed on Nasdaq Helsinki, Rebl Group has a significant presence in the Finnish market, which is crucial for its operations and growth strategy. The company's geographic focus allows it to leverage local market knowledge and establish strong client relationships.

- Headquartered in Joensuu, Finland
- Operational locations in Vantaa, Tampere, Forssa, Jyväskylä, and Oulu
- Listed on Nasdaq Helsinki
- Strong presence in the Finnish market

## Strategy

Rebl Group's strategic priorities include transforming into a comprehensive marketing solutions provider and facilitating growth in retail media. The company is focused on integrating digital and print services to offer end-to-end solutions that drive client success. Sustainability is a core aspect of their strategy, with commitments to science-based climate targets. Rebl Group aims to expand its market position by leveraging innovative solutions and strategic partnerships.

- **Comprehensive Marketing Solutions** (medium-term) — To provide integrated services that drive client success.
- **Retail Media Growth** (short-term) — To capture market opportunities in the growing retail media sector.
- **Sustainability** (long-term) — To lead in sustainable practices and meet climate targets.

- Transforming into a comprehensive marketing solutions provider
- Facilitating growth in retail media
- Integrating digital and print services
- Commitment to sustainability and science-based targets

## Risks

Rebl Group faces several risks including fluctuations in demand for print services and potential disruptions in supply chains. The company is also exposed to financial risks related to changes in paper pricing and availability. Additionally, reputational risks from potential ethical breaches could impact client relationships. Industry-specific risks include the rapid digital transformation and the need to continuously innovate to stay competitive.

- **Demand Fluctuations** [high] — Changes in market demand for print services can impact revenue.
- **Supply Chain Disruptions** [medium] — Disruptions could affect production and delivery timelines.
- **Paper Pricing** [high] — Increased costs could affect profitability if not passed to clients.
- **Reputational Risk** [critical] — Ethical breaches could harm client trust and business relationships.

- Fluctuations in demand for print services
- Potential supply chain disruptions
- Financial risks from paper pricing and availability
- Reputational risks from ethical breaches
- Rapid digital transformation in the industry

## Accounting

Rebl Group's financial statements are influenced by the timing of revenue recognition, particularly in long-term contracts. The company must manage seasonality, as fluctuations in demand can affect quarterly results. Provisions for potential liabilities and estimates are critical due to the nature of their business. Lease accounting under IFRS 16 also impacts their financial reporting, particularly in terms of asset and liability recognition.

- **Revenue Recognition** — high
- **Seasonality** — medium
- **Lease Accounting** — medium

- Timing of revenue recognition in long-term contracts
- Seasonality affecting quarterly results
- Provisions for potential liabilities and estimates
- Lease accounting under IFRS 16

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*Last updated: 2026-08-11T04:04:55.488981+00:00*