# Moment Group

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/en/companies/momentgroup).

## Overview

Moment Group is a Swedish public entertainment group that creates live experiences through shows, musicals, theater, nightclubs, bistros, events, and brand engagement activities. The group operates across several business areas and venues in Scandinavia, with offices and arenas in cities such as Stockholm, Gothenburg, Copenhagen, Oslo, Malmö, Falkenberg, and Lövvik.

## Products & services

• Live shows and stage productions
• Musicals and theater performances
• Event and brand engagement services
• Nightclubs, bistros, and activity restaurants
• Venue-based entertainment experiences

- **Stage entertainment** (35%) — Shows, musicals, and theater productions presented at the group's venues.
- **Event & communication** (25%) — Corporate events, sponsorship activations, and brand engagement services.
- **Hospitality and dining** (20%) — Bistros, activity restaurants, and related food-and-beverage concepts.
- **Nightlife and venue operations** (20%) — Nightclubs and other entertainment venues operated under group brands.

- Live shows and stage productions
- Musicals and theater performances
- Event and brand engagement services
- Nightclubs, bistros, and activity restaurants
- Venue-based entertainment experiences

## Customers

Moment Group serves both private consumers seeking live entertainment and companies that use events and brand experiences to engage audiences. Its customer base is built around repeat visits, group bookings, and clients that want memorable, venue-based experiences rather than purely digital offerings.

- **Private guests and ticket buyers** (primary) — Individuals and groups purchasing tickets for shows, musicals, theater, and venue experiences.
- **Corporate event clients** (primary) — Companies buying event production, meeting, and activation services to reach employees or customers.
- **Brand and sponsorship clients** (secondary) — Organizations using brand engagement, film/TV, and sponsorship formats to build awareness and loyalty.
- **Dining and nightlife guests** (secondary) — Visitors to bistros, activity restaurants, and nightclubs tied to the group's venues.

- Consumers buying tickets for shows, musicals, and theater
- Guests visiting restaurants, nightclubs, and activity venues
- Corporate clients commissioning events and sponsorship activations
- Brands seeking audience engagement through live experiences
- Repeat visitors looking for social and memorable outings

## Geography

Moment Group is concentrated in Scandinavia, with operations and venues in Sweden, Denmark, and Norway. Its footprint is tied to major urban markets where live entertainment, corporate events, and hospitality concepts can draw large audiences and frequent traffic.

- **Sweden** (60%) — Estimated from the company's Swedish headquarters and venue concentration.
- **Denmark** (20%) — Estimated from reported operations in Copenhagen.
- **Norway** (20%) — Estimated from reported operations in Oslo.

- Core operations are in Sweden, Denmark, and Norway
- Venues and offices are in Stockholm, Gothenburg, Copenhagen, and Oslo
- Additional presence includes Malmö, Falkenberg, and Lövvik
- Urban geography matters because live entertainment depends on audience density
- Scandinavian exposure links demand to regional consumer and corporate spending

## Strategy

The group’s stated direction is to optimize and develop its existing businesses with a clear customer focus. It also emphasizes strengthening the balance sheet and aligning the organization around its established venues, brands, and experience formats.

- **Optimize existing business areas** (short-term) — The group is prioritizing operational improvement within its current portfolio rather than broad expansion.
- **Customer-focused experience development** (medium-term) — The business depends on repeat visits and strong guest satisfaction across live and venue-based formats.
- **Balance sheet strengthening** (medium-term) — A stronger financial base supports flexibility in a business with venue, production, and event commitments.

- Optimize and develop existing operations
- Keep customer experience at the center of execution
- Strengthen the balance sheet over time
- Use established venues and brands as the core platform
- Maintain focus on Scandinavian entertainment markets

## Risks

Moment Group is exposed to demand swings in discretionary spending, since its offerings depend on consumers and companies choosing live experiences over other uses of time and money. The group also faces financing, liquidity, and refinancing risk, along with operational risk tied to venue utilization, event execution, and the timing of large productions.

- **Discretionary demand sensitivity** [high] — Revenue depends on consumers and companies choosing live entertainment and events.
- **Liquidity and refinancing risk** [high] — The group has disclosed financing and refinancing risk in its financial risk management.
- **Operational execution risk** [medium] — Shows, events, and venue concepts require precise planning, staffing, and audience turnout.
- **Geographic concentration in Scandinavia** [medium] — The business is concentrated in a few Nordic markets, so regional demand shocks matter.

- Discretionary demand can weaken when consumers cut entertainment spending
- Corporate event volumes depend on business confidence and marketing budgets
- Venue operations carry fixed-cost and utilization risk
- Refinancing and liquidity risk matter because of debt and cash planning
- Live events face execution, staffing, and cancellation risk

## Accounting

The most important accounting judgments are likely to be revenue recognition across ticketed shows, events, and hospitality concepts, where timing can differ by performance date or service delivery. Investors should also watch lease accounting for venues, impairment testing for venue-related assets and goodwill, and estimates around provisions and other operational liabilities.

- **Revenue recognition for tickets and events** — Reported revenue and deferred income
- **Lease accounting for venues** — Balance sheet size, depreciation, and interest expense
- **Impairment of goodwill and venue assets** — Potential non-cash write-downs
- **Provisions and estimates** — Operating expenses and liabilities

- Revenue timing may differ between advance sales and event delivery
- Venue leases affect reported assets, liabilities, and operating costs
- Goodwill and venue asset impairment can move earnings materially
- Provisions and estimates matter for event and operational obligations
- Foreign currency translation affects Nordic operations in different currencies

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*Last updated: 2026-08-11T04:04:54.646828+00:00*