# Hiab Oyj > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/hiab). ## Overview Hiab is a Finnish company specializing in load handling solutions, known for its innovative equipment and services. It operates within the industrial sector, focusing on providing smart and sustainable solutions for material handling. Hiab's product portfolio includes equipment for construction, waste management, recycling, defense logistics, and last-mile delivery. The company is committed to enhancing operational efficiency and sustainability through advanced technologies and strategic acquisitions, such as the purchase of ING Cranes to strengthen its position in Brazil. ## Products & services • Truck-mounted cranes • Demountables • Forestry and recycling cranes • Tail lifts • Service and maintenance solutions • Electric cranes • Load handling systems - **Equipment** (71%) — Includes truck-mounted cranes, demountables, and tail lifts - **Services** (29%) — Covers maintenance and support services for equipment - Truck-mounted cranes - Demountables - Forestry and recycling cranes - Tail lifts - Service and maintenance solutions - Electric cranes - Load handling systems ## Customers Hiab serves a diverse range of customers across various industries, including construction, waste management, recycling, defense logistics, and retail. Its customers value Hiab's solutions for their reliability, efficiency, and sustainability, which are critical for daily operations and long-term growth. The company focuses on building strong relationships with key accounts and expanding its service offerings to meet evolving customer needs. Hiab's strategic focus on North America and service expansion plays a crucial role in its growth strategy. - **Construction** (primary) — Purchases truck-mounted cranes and demountables for building projects - **Waste Management** (secondary) — Uses forestry and recycling cranes for efficient operations - **Defense Logistics** (emerging) — Requires durable and adaptable load handling systems - Construction companies seeking reliable load handling equipment - Waste management firms requiring efficient recycling cranes - Defense logistics providers needing robust and versatile solutions - Retailers focusing on last-mile delivery efficiency - Companies in need of sustainable and electric load handling options ## Geography Hiab has a strong presence in the EMEA region, which accounts for the majority of its orders and revenue. The Americas, particularly North America, represent a significant market for growth, while the Asia-Pacific region offers emerging opportunities. The company's strategic acquisition of ING Cranes has bolstered its position in Brazil, enhancing its footprint in the Americas. Hiab's manufacturing and assembly operations are spread across key locations in Europe, including Finland, Poland, and Italy, supporting its global supply chain. - **EMEA** (54%) - **Americas** (39%) - **Asia-Pacific** (8%) - Strongest presence in the EMEA region, accounting for 54% of revenue - Significant growth potential in North America, with 39% of revenue - Emerging opportunities in the Asia-Pacific region, contributing 8% of revenue - Strategic acquisition in Brazil to strengthen market position - Manufacturing and assembly operations in Finland, Poland, and Italy ## Strategy Hiab's strategic priorities focus on achieving sustainable growth through innovation and operational efficiency. The company aims to increase its annual revenue growth to over 7% and improve its operating profit margin to 16% by 2028. Hiab is investing in system development to streamline processes and enhance profitability. The company also emphasizes expanding its service offerings and strengthening its presence in North America. Hiab is committed to reducing its carbon footprint, aligning with global sustainability trends and customer expectations. - **Revenue Growth** (long-term) — To achieve sustainable growth and market leadership - **Operational Efficiency** (medium-term) — To enhance profitability and competitiveness - **Sustainability** (long-term) — To align with global trends and customer expectations - Targeting over 7% annual revenue growth by 2028 - Aiming for a 16% operating profit margin - Investing in system development for process efficiency - Expanding service offerings and North American presence - Committing to significant carbon footprint reduction ## Risks Hiab faces several risks, including economic uncertainty, geopolitical tensions, and supply chain disruptions that can affect demand and component availability. Changes in trade policies, such as tariffs, can impact pricing and operational complexity, particularly in the U.S. market. The company is also exposed to financial risks related to climate change, requiring strategic management to meet emission reduction commitments. Additionally, fluctuations in global economic conditions can lead to order cancellations or financial difficulties for customers, affecting Hiab's sales and profitability. - **Economic Uncertainty** [high] — Affects demand and component availability - **Trade Policy Changes** [medium] — Impact pricing and operational complexity - **Climate Change** [medium] — Requires strategic management for emission commitments - Economic uncertainty affecting demand and investment decisions - Geopolitical tensions impacting global trade and supply chains - Trade policy changes increasing pricing and operational complexity - Financial risks from climate change and emission commitments - Customer financial difficulties leading to order cancellations ## Accounting Hiab's financial reporting is influenced by several critical accounting matters, including revenue recognition and the impact of seasonality on financial results. Revenue is recognized based on the completion of performance obligations, which can affect quarterly comparability. The company also faces challenges in managing currency fluctuations and hedging activities, impacting financial statements. Hiab's strategic acquisitions require careful accounting for goodwill and intangible assets, with potential impairment considerations. Additionally, the company must navigate the complexities of lease accounting under IFRS 16. - **Revenue Recognition** - **Goodwill and Intangible Assets** - **Lease Accounting** - Revenue recognition based on performance obligations - Seasonality affecting quarterly financial comparability - Currency fluctuations impacting financial statements - Goodwill and intangible asset accounting for acquisitions - Lease accounting complexities under IFRS 16 --- *Last updated: 2026-08-11T04:04:53.182226+00:00*