Fiskars Oyj Abp
Fiskars is a global company renowned for its design-driven brands that enhance everyday life in homes, gardens, and outdoor activities. Established in 1649, Fiskars has a long history of creating timeless, functional, and beautiful products. The company operates through two main business areas: Vita, which offers premium and luxury products in tableware, glassware, jewelry, and interior categories, and Fiskars, which focuses on gardening, watering, outdoor, crafting, and cooking categories. Fiskars is listed on Nasdaq Helsinki and reported a revenue of 1.2 billion euros in 2024 with nearly 7,000 employees worldwide.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenuePremium and luxury products in tableware, glassware, jewelry, and interior categories.
Gardening, watering, outdoor, crafting, and cooking categories.
Includes investments, real estate, and corporate functions.
Customers
Fiskars serves a diverse customer base ranging from individual consumers seeking premium and luxury home products to hobbyists and professionals in gardening and crafting. The Vita business area attracts customers who value high-quality design and craftsmanship in tableware, glassware, jewelry, and interiors. The Fiskars business area caters to gardening enthusiasts, outdoor adventurers, and DIY crafters with its functional and durable tools. The company also engages with direct consumer sales through its extensive retail and online presence, enhancing customer access to its brands.
Buy high-quality tableware, glassware, and jewelry for design and craftsmanship.
Purchase gardening and watering tools for functionality and durability.
Seek outdoor and crafting tools for DIY projects and adventures.
Strategy
Fiskars' strategic priorities focus on promoting winning brands, strengthening direct-to-consumer channels, and expanding market presence in key regions. The company aims to enhance profitability through organic growth and operational excellence. Fiskars is committed to sustainability, integrating eco-friendly practices across its operations. The strategic integration of acquisitions like Georg Jensen further supports its growth and brand portfolio diversification.
To strengthen market positioning and brand equity.
To increase consumer engagement and sales.
To align with global eco-friendly trends and reduce environmental impact.
Geography
Q2/2025Fiskars operates globally with significant market presence in Europe, the Americas, and the Asia-Pacific region. Europe is the largest market, contributing to over 50% of the company's revenue, followed by the Americas and Asia-Pacific. The company has a robust retail network with around 500 stores and 60 online shops, facilitating direct consumer engagement. Manufacturing and sourcing are strategically distributed to optimize supply chain efficiency and market responsiveness.
Share of the revenue the company reports by geography.
Risks
Fiskars faces several risks including currency fluctuations, particularly with the US dollar, which can impact financial results. Geopolitical tensions and trade tariffs pose challenges to supply chain and market access. The company is also exposed to legal and regulatory risks in various jurisdictions. Additionally, changes in consumer preferences and economic conditions can affect demand for its products. Fiskars actively manages these risks through strategic planning and risk mitigation measures.
- Currency FluctuationsImpact: HighLikelihood: Medium
Impact on financial results due to US dollar exposure.
- Geopolitical TensionsImpact: High
Affect supply chain and market access.
- Legal and Regulatory RisksImpact: MediumLikelihood: Low
Potential legal challenges in various jurisdictions.
Accounting
Judgemental itemsCritical for accurate financial reporting under IFRS.
Impact: Significant on reported revenue.
Affects financial results due to global operations.
Impact: Material on financial performance.
Leads to variability in quarterly results.
Impact: Notable on comparability.
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Last updated: 24/09/2026