# Asmodee Group

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/en/companies/asmodeegroupb).

## Overview

Asmodee Group AB is a prominent player in the tabletop gaming industry, known for its development, publishing, and distribution of board games and trading card games. The company has a strong portfolio of popular games, including CATAN®, Ticket to Ride®, and Dobble®. Asmodee operates globally, leveraging strategic partnerships and licensing agreements to expand its reach. Recently, the company marked a significant milestone with its successful listing on Nasdaq Stockholm, highlighting its growth and resilience in the market.

## Products & services

• Board games like CATAN® and Ticket to Ride®
• Trading card games including Star Wars™: Unlimited
• Licensed games such as LEGO® Monkey Palace
• New releases like Happy Mochi and The Fellowship of the Ring
• Participation in international gaming festivals

- **Board Games** (39%) — Includes popular titles like CATAN® and Ticket to Ride®
- **Trading Card Games** (51%) — Features games like Star Wars™: Unlimited
- **Licensed Games** (10%) — Games developed under license agreements

- Board games like CATAN® and Ticket to Ride®
- Trading card games including Star Wars™: Unlimited
- Licensed games such as LEGO® Monkey Palace
- New releases like Happy Mochi and The Fellowship of the Ring
- Participation in international gaming festivals

## Customers

Asmodee serves a diverse customer base ranging from individual players to retail partners. The company targets board game enthusiasts and collectors, offering a wide array of games that appeal to different age groups and interests. Retailers and distributors are key partners, helping Asmodee reach a broader audience through physical and online stores. Additionally, the company collaborates with licensors and publishers to expand its product offerings and market presence.

- **Board Game Enthusiasts** (primary) — Purchase diverse games for personal enjoyment
- **Retailers and Distributors** (primary) — Stock and sell games to end consumers
- **Licensors and Publishers** (secondary) — Collaborate on game development and distribution

- Board game enthusiasts seeking diverse gaming experiences
- Retailers and distributors expanding product offerings
- Licensors and publishers for collaborative game development
- Collectors interested in limited edition and licensed games

## Geography

Asmodee has a strong presence in Europe and North America, with key markets in France, Germany, the United States, and the United Kingdom. The company also operates in other European countries and the Americas, leveraging its global distribution network. Asmodee's strategic location in Sweden supports its European operations, while its partnerships facilitate market penetration in other regions. The company's geographic diversity helps mitigate risks associated with market fluctuations in any single region.

- **France** (20%)
- **Germany** (15%)
- **United States** (17%)
- **United Kingdom** (13%)
- **Other Europe** (24%)
- **Rest of the world** (11%)

- Strong presence in Europe, especially France and Germany
- Significant market share in the United States and United Kingdom
- Global distribution network supporting operations in multiple regions
- Strategic location in Sweden for European operations

## Strategy

Asmodee's strategic priorities include expanding its game portfolio through new releases and leveraging strong intellectual properties. The company focuses on enhancing its market presence via strategic partnerships and licensing agreements. Asmodee aims to maintain robust cash flow and profitability by optimizing its product mix and operational efficiency. The company's recent public listing on Nasdaq Stockholm is part of its long-term strategy to increase visibility and access to capital for future growth initiatives.

- **Expand Game Portfolio** (medium-term) — To attract a broader audience and increase market share
- **Enhance Market Presence** (short-term) — To strengthen brand recognition and sales
- **Maintain Financial Health** (long-term) — To support sustainable growth and investment

- Expand game portfolio with new releases and strong IPs
- Enhance market presence through partnerships and licensing
- Maintain robust cash flow and profitability
- Increase visibility and access to capital via public listing

## Risks

Asmodee faces several risks, including market evolution in the tabletop gaming industry and reliance on key personnel for game development. The company's performance is also tied to the success of its game launches and the continuation of licensing agreements. Geopolitical factors, such as tariffs, could impact production and distribution costs. Additionally, Asmodee's sales are subject to seasonal fluctuations, with higher demand during the holiday season, which can affect inventory management and cash flow.

- **Market Evolution** [high] — Changes in consumer preferences could impact demand
- **Key Personnel Reliance** [medium] — Loss of key developers could affect game quality
- **Licensing Agreements** [high] — Discontinuation could reduce product offerings
- **Tariffs** [medium] — Could increase production and distribution costs
- **Seasonal Fluctuations** [medium] — Affects inventory management and cash flow

- Market evolution in the tabletop gaming industry
- Reliance on key personnel for game development
- Success of game launches and licensing agreements
- Impact of tariffs on production and distribution costs
- Seasonal fluctuations affecting sales and inventory

## Accounting

Asmodee's financial statements are prepared in accordance with IFRS, with particular attention to revenue recognition and seasonal fluctuations. The company's revenue is significantly influenced by the timing of game releases and holiday sales, leading to variability in quarterly results. Inventory management is crucial due to seasonal demand peaks, impacting cash flow and working capital. Asmodee also focuses on managing its licensing agreements and related royalties, which can affect profitability and cash flow.

- **Revenue Recognition** — high
- **Seasonal Fluctuations** — medium
- **Inventory Management** — medium
- **Licensing Agreements** — medium

- Revenue recognition influenced by game release timing
- Seasonal fluctuations impact quarterly financial results
- Inventory management critical due to seasonal demand
- Licensing agreements and royalties affect profitability

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*Last updated: 2026-08-11T04:04:50.979323+00:00*