# Actic Group > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/acticgroup). ## Overview Actic Group, founded in 1981, is a wellness company that operates fitness centers primarily in Sweden and Norway. The company focuses on making physical activity accessible to a broad audience through its facilities that often include swimming pools and gyms. Actic is known for its collaboration with municipalities and its commitment to promoting lifelong fitness. The company has expanded through both organic growth and acquisitions, with a strong presence in Sweden, where it operates around 100 fitness centers. ## Products & services • Gym facilities with personal training • Swimming pools and aquatic training • Group fitness classes • Digital training via Actic Anywhere app • Collaboration with municipalities for wellness services • Retail and café services at fitness centers - **Gym Facilities** (50%) — Includes personal training and gym access. - **Aquatic Training** (20%) — Swimming pools and related training services. - **Group Fitness** (15%) — Includes group classes and HIT training. - **Digital Training** (10%) — Training via Actic Anywhere app. - **Retail and Café Services** (5%) — On-site retail and café offerings. - Gym facilities with personal training - Swimming pools and aquatic training - Group fitness classes - Digital training via Actic Anywhere app - Collaboration with municipalities for wellness services - Retail and café services at fitness centers ## Customers Actic Group serves a diverse customer base ranging from children to seniors, focusing on making fitness accessible to all. Many customers are families and individuals seeking comprehensive wellness solutions, including swimming lessons and gym access. The company also targets municipalities by partnering to provide community wellness services. Actic's digital offerings attract tech-savvy individuals looking for flexible training options. The customer base is primarily located in Sweden, with a growing presence in Norway. - **Families** (primary) — Seek comprehensive wellness solutions including swimming and gym access. - **Municipalities** (secondary) — Partner for community wellness services. - **Tech-savvy Individuals** (emerging) — Use digital training options for flexibility. - Families seeking comprehensive wellness solutions - Individuals looking for gym and swimming access - Municipalities partnering for community wellness services - Tech-savvy individuals using digital training options - Seniors interested in maintaining fitness and mobility - Children and adults learning to swim ## Geography Actic Group primarily operates in the Nordic region, with a strong focus on Sweden and a smaller presence in Norway. The company has about 100 fitness centers across Sweden, from Lund in the south to Kiruna in the north. Actic's strategic location choices are influenced by its collaborations with local municipalities, which often provide facilities for swimming and fitness activities. The company's geographic focus allows it to leverage regional partnerships and optimize its facility portfolio. - **Nordics** (100%) — Primarily Sweden and Norway - Primarily operates in Sweden with about 100 fitness centers - Smaller presence in Norway, focusing on strategic locations - Collaborates with municipalities for facility access - Geographic focus allows optimization of facility portfolio - Strategic locations from Lund to Kiruna in Sweden ## Strategy Actic Group's strategic priorities include expanding its facility network through both organic growth and acquisitions. The company focuses on strengthening its presence in key clusters and enhancing its product and service offerings. Actic aims to optimize its facility portfolio by seeking new locations and improving existing ones. The company is also investing in digital solutions to enhance customer experience and accessibility. These strategies are designed to drive profitable growth and maintain a strong market position in the Nordic region. - **Expand facility network** (medium-term) — To increase market presence and customer base. - **Enhance digital offerings** (short-term) — To improve customer experience and accessibility. - **Optimize facility portfolio** (long-term) — To improve operational efficiency and service quality. - Expand facility network through organic growth and acquisitions - Strengthen presence in key clusters and enhance offerings - Optimize facility portfolio by seeking new locations - Invest in digital solutions to enhance customer experience - Focus on profitable growth and market position ## Risks Actic Group faces several business and financial risks, including market competition and changes in consumer preferences. The company's reliance on partnerships with municipalities poses strategic risks if these relationships change. Financial risks include interest rate fluctuations and liquidity management. Additionally, the company is exposed to operational risks related to facility management and service delivery. The Nordic focus also means exposure to regional economic conditions and regulatory changes. - **Market competition** [high] — Increased competition from other fitness providers. - **Municipal partnerships** [medium] — Changes in partnerships could affect facility access. - **Interest rate fluctuations** [medium] — Affect financial costs and liquidity. - Market competition and changing consumer preferences - Reliance on municipal partnerships for facility access - Interest rate fluctuations affecting financial costs - Operational risks in facility management and service delivery - Exposure to regional economic conditions and regulations ## Accounting Actic Group's financial statements are influenced by several critical accounting matters. Revenue recognition is affected by the timing of membership fees and service delivery. The company experiences seasonality, with fluctuations in membership and service usage impacting quarterly results. Lease accounting under IFRS 16 significantly affects reported liabilities and EBITDA. Management's estimates and judgments, particularly regarding asset impairments and provisions, can materially impact financial outcomes. - **Revenue recognition timing** - **Seasonality** - **IFRS 16 lease accounting** - Revenue recognition timing affects membership fee reporting - Seasonality impacts quarterly membership and service usage - IFRS 16 lease accounting affects liabilities and EBITDA - Estimates and judgments impact asset impairments and provisions --- *Last updated: 2026-08-11T04:04:50.684749+00:00*