# Zevia PBC > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/Zevia PBC). ## Overview Zevia PBC is a U.S.-based beverage company focused on zero sugar, naturally sweetened soft drinks and related better-for-you beverages. Its portfolio includes soda, energy drinks, and organic tea products sold primarily in the United States and Canada through retail, club, mass, natural, convenience, and e-commerce channels. ## Products & services • Zero sugar carbonated soft drinks • Energy drinks • Organic tea beverages • Retail and distributor beverage sales • Brand and product innovation across flavors and formats - **Zero Sugar Soda** (55%) — Carbonated soft drinks sweetened with plant-based ingredients and no sugar. - **Energy Drinks** (20%) — Zero sugar energy beverages sold through retail and e-commerce channels. - **Organic Tea** (10%) — Tea-based beverages positioned as naturally sweetened, better-for-you drinks. - **Other Beverage Formats** (15%) — Additional flavors, package formats, and adjacent beverage offerings. - Zero sugar carbonated soft drinks - Energy drinks - Organic tea beverages - Retail and distributor beverage sales - Brand and product innovation across flavors and formats ## Customers Zevia sells mainly to retailers and distributors that place its beverages in grocery, drug, warehouse club, mass, natural, convenience, and e-commerce channels. The end consumer is health-conscious and seeks zero sugar, zero calorie, and plant-based beverage options. The company also relies on trade promotions and other sales incentives to support shelf placement, velocity, and repeat purchases. - **Retail chains** (primary) — Large grocery, drug, mass, and warehouse customers that buy for shelf placement and consumer turnover. - **Distributors** (primary) — Wholesale partners that resell Zevia into smaller accounts and help expand channel coverage. - **Natural and specialty stores** (secondary) — Health-oriented retailers that buy Zevia for its zero sugar, plant-based positioning. - **E-commerce consumers** (secondary) — Online shoppers purchasing directly through digital retail channels for convenience and variety. - Grocery and drug retailers buying for mainstream beverage aisles - Warehouse club and mass merchants seeking branded beverage velocity - Natural and specialty retailers focused on better-for-you products - E-commerce channels serving direct consumer demand - Distributors that extend reach into local and regional accounts ## Geography Zevia’s business is concentrated in the United States and Canada, where it sells through a broad retail and distributor network. Its products are manufactured and warehoused through third-party facilities in both countries, which ties supply availability to North American production and logistics. The company’s geographic exposure is therefore shaped by U.S. and Canadian consumer demand, cross-border trade conditions, and retailer channel mix. - **United States and Canada** (100%) — Company states products are distributed and sold principally across the U.S. and Canada. - Primary sales markets are the United States and Canada - North American retail channels drive most consumer access - Third-party manufacturing and warehousing are in the U.S. and Canada - Cross-border trade policy can affect sourcing and landed costs - Channel mix varies by region, especially club, mass, and natural retail ## Strategy Zevia is focused on growing brand awareness, expanding distribution, and increasing velocity in key retail accounts. It is also investing in product innovation and route-to-market execution while concentrating on its highest-margin carbonated better-for-you beverages. Promotional support remains an important tool for maintaining shelf presence and consumer trial in a competitive beverage market. - **Grow distribution and shelf presence** (short-term) — More doors and better placement increase consumer reach and repeat purchase potential. - **Drive velocity through promotion** (short-term) — Trade support helps move product off shelves and supports consumer trial. - **Focus innovation on core better-for-you beverages** (medium-term) — New flavors and formats can refresh demand and defend brand relevance. - **Simplify operations and improve execution** (medium-term) — A leaner operating model supports scaling and better route-to-market performance. - Expand distribution across existing and new retail channels - Increase velocity through promotions and in-store execution - Innovate within soda, energy, and tea flavor platforms - Prioritize higher-margin carbonated better-for-you beverages - Improve route-to-market and operational simplicity ## Risks Zevia is exposed to demand volatility, retailer inventory management, and intense competition in the beverage aisle, all of which can affect sales volumes and shelf space. It also faces supply-chain and cost risks tied to tariffs, inflation, and third-party manufacturing, since it relies on external production and North American logistics. Because the company depends on trade promotions and distributor relationships, execution risk in channel management can materially affect growth and brand momentum. - **Trade policy and tariff disruption** [high] — The company sources and sells across North America, so tariffs can raise costs and affect affordability. - **Consumer demand weakness in a discretionary category** [high] — Beverage purchases can shift toward lower-priced alternatives during inflation or downturns. - **Channel inventory and distribution loss** [high] — Lost distribution or retailer destocking can quickly reduce sales volumes. - **Supply chain dependence on third parties** [medium] — Manufacturing and warehousing are outsourced, so service failures can disrupt availability. - Retailers and distributors may reduce inventory or reorder less - Competition can pressure shelf space, pricing, and consumer trial - Tariffs and trade policy can raise input and logistics costs - Inflation can limit the ability to fully pass through higher costs - Third-party manufacturing creates supply and execution dependency ## Accounting Zevia’s reported net sales are reduced by trade incentives such as cash discounts, rebates, allowances, and promotional support, so gross-to-net accounting is important to understanding underlying demand. The company also relies on estimates for inventory commitments, promotional accruals, and other operating assumptions, which can affect period-to-period comparability. As a branded consumer company with trademarks and customer-related intangibles, impairment and amortization judgments are also relevant to analysis. - **Gross-to-net sales deductions** — Affects revenue recognition and comparability across periods - **Promotional accruals** — Affects SG&A and net sales presentation - **Seasonality and channel inventory** — Affects quarterly revenue and margin comparability - **Intangible asset impairment** — Could create non-cash charges if performance weakens - Trade incentives reduce gross sales to reported net sales - Promotional rebates and allowances require accrual estimates - Seasonality and channel inventory can distort quarterly comparisons - Third-party manufacturing costs affect inventory and COGS timing - Trademarks and customer intangibles require impairment review --- *Last updated: 2026-04-29T05:11:44.355202+00:00*