# Village Super Market, Inc > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/Village Super Market, Inc). ## Overview Village Super Market is a U.S. supermarket operator founded in 1937 that runs 34 supermarkets in New Jersey, New York, Maryland and Pennsylvania under the ShopRite and Fairway banners, plus three Gourmet Garage specialty markets in New York City. It is the second largest member of Wakefern Food Corporation, a retailer-owned food cooperative that supports its purchasing, distribution, technology and marketing needs. ## Products & services • Full-line supermarket grocery retailing • Fresh food, deli, bakery and prepared foods • Specialty grocery retailing through Gourmet Garage • Online grocery ordering, pickup and home delivery • Loyalty programs and digital coupon offers - **Supermarket grocery retail** (85%) — Core grocery store sales across ShopRite and Fairway supermarkets. - **Fresh and prepared foods** (10%) — Deli, bakery, meat, produce and prepared food offerings sold in-store. - **Specialty grocery retail** (3%) — Gourmet Garage stores focused on specialty and urban grocery shopping. - **Digital and omnichannel services** (2%) — Online ordering, pickup, home delivery and app-based ordering services. - Full-line supermarket grocery retailing - Fresh food, deli, bakery and prepared foods - Specialty grocery retailing through Gourmet Garage - Online grocery ordering, pickup and home delivery - Loyalty programs and digital coupon offers ## Customers Village serves household grocery shoppers who buy everyday food and household essentials through neighborhood supermarkets. It also serves urban and specialty-food customers through Fairway and Gourmet Garage, where assortment, convenience and prepared foods matter more. Loyalty-program users and online shoppers are important because they support repeat visits, targeted promotions and digital ordering. - **Household grocery shoppers** (primary) — Buy everyday groceries, fresh foods and household essentials for regular consumption. - **Value-oriented supermarket customers** (primary) — Shop for competitive pricing, promotions and broad assortment in a local store format. - **Loyalty-program members** (secondary) — Use Price Plus and Fairway Insider for discounts, coupons and targeted offers. - **Online grocery customers** (secondary) — Order groceries for pickup or delivery through store apps and websites. - **Specialty and urban shoppers** (secondary) — Buy premium, specialty and convenience-oriented food items at Fairway and Gourmet Garage. - Household grocery shoppers buying weekly essentials and fresh food - Value-conscious customers attracted by competitive pricing - Loyalty-program members using ShopRite Price Plus and Fairway Insider - Online shoppers ordering pickup or home delivery - Urban specialty-food customers shopping Gourmet Garage and Fairway ## Geography Village’s store base is concentrated in the U.S. Northeast and Mid-Atlantic, with most locations in New Jersey and New York and smaller footprints in Maryland and Pennsylvania. That concentration makes the business highly dependent on local consumer spending, labor markets, weather and regional competitive conditions. Its operations are also tied to Wakefern’s regional supply, distribution and support infrastructure. - **New Jersey** (76.5%) — 26 of 34 supermarkets are located in New Jersey. - **New York** (17.6%) — 6 of 34 supermarkets are located in New York, plus 3 Gourmet Garage stores in NYC. - **Maryland** (2.9%) — 1 supermarket is located in Maryland. - **Pennsylvania** (2.9%) — 1 supermarket is located in Pennsylvania. - 34 supermarkets concentrated in New Jersey and New York - Smaller store presence in Maryland and Pennsylvania - Three Gourmet Garage specialty markets in New York City - Regional concentration increases exposure to Northeast economic conditions - Wakefern support links operations to a broader cooperative network ## Strategy Village’s strategy centers on operating neighborhood supermarkets with broad assortment, competitive pricing and strong customer service while using Wakefern’s cooperative scale for purchasing and support. It also invests in replacement stores, remodels, technology and omnichannel capabilities to keep stores relevant and convenient for local shoppers. - **Store replacement and remodel program** (medium-term) — Modern stores support traffic, merchandising and long-term neighborhood relevance. - **Omnichannel grocery convenience** (medium-term) — Pickup, delivery and app ordering help retain customers as shopping habits shift. - **Wakefern integration and scale benefits** (long-term) — Cooperative purchasing and shared services improve assortment and operating efficiency. - Use Wakefern scale for purchasing, distribution and marketing support - Maintain competitive pricing and broad assortment in local markets - Invest in replacement stores, remodels and site upgrades - Expand online ordering, pickup and home delivery capabilities - Leverage loyalty programs and digital coupons to drive repeat visits ## Risks Village faces intense supermarket competition, where pricing, promotions and store openings can quickly pressure traffic and margins. Its business is also exposed to regional concentration in the Northeast, dependence on Wakefern, labor union agreements, food safety, cybersecurity and pension obligations. - **Competitive pricing pressure** [high] — The supermarket market is crowded and customers can switch to many formats. - **Wakefern dependence** [high] — Village buys substantially all merchandise from Wakefern and relies on its services. - **Geographic concentration** [medium] — Most stores are in New Jersey and New York, increasing regional sensitivity. - **Labor relations and pension obligations** [high] — Most employees are covered by collective bargaining agreements and multi-employer plans. - **Food safety and cybersecurity** [high] — Retail grocery depends on consumer trust and secure handling of customer data. - Intense grocery competition can pressure pricing and customer traffic - Heavy dependence on Wakefern creates supplier and service concentration risk - Regional concentration ties results to Northeast economic conditions - Union labor and pension costs can raise operating expense - Food safety or data breaches could damage trust and trigger claims ## Accounting Key accounting judgments include impairment testing for store assets, goodwill and indefinite-lived intangibles, which can materially affect reported results if store performance weakens. Village also accounts for patronage dividends and other Wakefern-related items, and it uses lease accounting and equity-method accounting for real estate partnerships and store leases. - **Long-lived asset impairment** — Property, equipment, fixtures and operating lease assets - **Goodwill and indefinite-lived intangible impairment** — Reported earnings and balance sheet carrying values - **Wakefern patronage dividends** — Other income and working capital - **Lease accounting** — Operating lease assets and liabilities - **Equity-method investment in real estate partnership** — Investment balance and earnings from unconsolidated affiliate - Store-level impairment testing affects long-lived asset carrying values - Goodwill and indefinite-lived intangibles are tested annually for impairment - Patronage dividends from Wakefern affect income and related receivables - Lease accounting matters for store locations and replacement projects - Equity-method accounting applies to the Old Bridge real estate partnership --- *Last updated: 2026-04-29T05:06:59.109150+00:00*