SmartRent, Inc.

SmartRent, Inc. is a U.S.-based real estate technology company that builds connected property management systems for multifamily and other rental housing operators. Its platform combines cloud software, smart building hardware, and connected devices to help owners, managers, and residents control access, automate operations, and manage smart home functions through a single interface.

−36,5 %

32,7 %

−39,8 %

−12,9 %

3.13

2.69

— SmartRent, Inc.
%
Smart Community solutions55% Software and devices for smart apartments, access control, WiFi, monitoring, and resident experience.
Smart Operations solutions20% Workflow tools for work orders, leasing calls, audits, and inspection automation.
Hardware and Hub Devices15% Connected devices and hubs that integrate third-party and SmartRent hardware.
Professional services10% Installation, training, and support services tied to deployments and customer onboarding.

SmartRent sells primarily to property owners and operators in rental housing, especially multifamily owners and...

  • Multifamily residential owners and managersprimary

    Buy smart access, WiFi, resident controls, and operations software for apartment portfolios.

  • Single-family rental operatorsprimary

    Use connected devices and workflow tools to standardize management across dispersed homes.

  • Homebuilderssecondary

    Purchase smart-home and access-control packages for newly built homes and communities.

  • iBuyerssecondary

    Adopt SmartRent systems to manage and monitor homes held for rental or resale.

  • Other commercial real estate operatorsemerging

    Potential buyers of the platform for offices, hotels, retail, industrial, or self-storage.

SmartRent is headquartered in the United States and its disclosed customer base is concentrated in the U.S...

  • •Headquartered in the United States
  • •Customer base is concentrated in U.S. rental housing
  • •Disclosed market share references the U.S. institutionally owned rental market
  • •Potential expansion beyond the U.S. is part of the platform's addressable market
  • •Operations depend on deployment activity across U.S. property portfolios

SmartRent’s strategy is to expand the installed base of connected units and deepen adoption across existing customer...

01
Grow installed base of deployed unitsshort-term

More deployed units increase recurring platform usage and deepen customer relationships.

02
Cross-sell additional modules and servicesmedium-term

Broader product adoption raises switching costs and makes the platform more embedded in operations.

03
Expand into adjacent housing and commercial segmentsmedium-term

New end markets increase the addressable market beyond core multifamily housing.

04
Maintain device and software interoperabilitylong-term

Brand-agnostic integration helps customers standardize across mixed hardware environments.

SmartRent’s business depends on customer adoption, third-party hardware and software partners, and secure handling of...

high

Cybersecurity and privacy breaches

The platform stores and processes personal, payment, credit, and property-access data.

Scope
Customer and resident information, connected devices, and internal systems
Materiality
high
high

Third-party supplier and partner disruption

Hardware, manufacturing, and integration depend on external vendors and partners.

Scope
Device availability, installation schedules, and product quality
Materiality
high
high

Customer retention and expansion risk

Revenue depends on winning new deployments and expanding existing portfolios.

Scope
Multifamily owners, rental operators, and homebuilders
Materiality
high
medium

Seasonality in deployments

Spring and summer typically see more deployment activity than late fall and winter.

Scope
Quarterly revenue and operating cadence
Materiality
medium
medium

Macroeconomic sensitivity

Property owners may delay technology spending when financing or occupancy conditions weaken.

Scope
New customer wins and add-on sales
Materiality
medium
Revenue recognition for bundled systems
Quarterly revenue mix and deferred revenue balances
Deferred revenue
Balance sheet liabilities and future revenue visibility
Seasonality
Quarter-to-quarter comparability
Goodwill impairment
Non-cash earnings volatility and asset carrying values
Capitalized internal-use software
Operating expense profile and investing cash outflows

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: 29/04/2026