Samsara Inc.
Samsara Inc. is a U.S.-based software and connected-devices company built around its Connected Operations Platform for physical operations. The platform combines cloud software, IoT devices, and analytics to help organizations monitor vehicles, equipment, sites, and workers across distributed operations.
Fiscal year 2026 · change from previous year
Development 2021–2026
Business
Share of revenueAccess to Samsara's Connected Operations Platform and cloud applications sold on a subscription basis.
Replacement connected devices such as gateways, sensors, and cameras used with the platform.
Implementation-related services, shipping, and handling tied to customer deployments.
Products
Reported · share of revenue- Subscription and Circulation98.1 %
- Other1.9 %
Source: 10-K FY2026, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Samsara sells primarily to organizations with fleets, field operations, equipment, or distributed physical assets that need real-time visibility and workflow automation. Its customer base includes logistics, transportation, construction, public sector, utilities, retail, energy, and other asset-intensive industries that use the platform to improve safety, efficiency, and sustainability.
Buy multi-application deployments for fleets and operations because they need broad visibility across many assets and workflows
Buy safety, tracking, and workflow tools to improve driver performance and operational control
Buy fleet and safety applications for municipal, county, and government operations
Buy monitoring and automation applications for equipment, sites, and field operations
Buy narrower deployments through low-touch channels for simpler operational needs
Strategy
Samsara's strategy is to expand adoption of its Connected Operations Platform within existing customers while continuing to add new customers through direct sales, resellers, and self-service channels. The company emphasizes a broad, integrated platform that can replace multiple point solutions and deepen customer reliance through multi-year contracts and additional applications.
Larger customers can adopt multiple applications and increase platform depth over time
More applications increase platform value and make Samsara harder to replace
Resellers and self-service help access smaller or specialized customer segments efficiently
Geography
Q2/2026Samsara operates as a U.S.-headquartered company with sales and customers across North America and internationally. The filings indicate operating expenses in the United States, the United Kingdom, and Mexico, and note that a substantial majority of sales are denominated in U.S. dollars.
Share of the revenue the company reports by geography.
Risks
Samsara faces supply-chain dependence for IoT devices, which can affect its ability to deliver hardware-enabled subscriptions and support customer deployments. It also faces competition from larger vendors, intellectual property and open-source software risks, and macroeconomic sensitivity because customers may delay technology spending or reduce fleet and equipment investment.
- Dependence on limited suppliers and contract manufacturersImpact: HighLikelihood: Medium
IoT devices require critical components and manufacturing services that may be constrained
Exposure: Hardware supply for subscriptions and device replacement sales
- Competition from larger and better-capitalized vendorsImpact: HighLikelihood: Medium
Competitors may bundle fleet tools with broader enterprise offerings and stronger channels
Exposure - Open-source software and intellectual property claimsImpact: MediumLikelihood: Medium
The platform and device endpoints incorporate open-source code and proprietary technology
Exposure: Product commercialization and litigation risk
- Macroeconomic and customer spending pressureImpact: MediumLikelihood: Medium
Customers may delay fleet, technology, or equipment spending during weak conditions
Exposure: New bookings and expansion demand
- Foreign exchange and geopolitical exposureImpact: MediumLikelihood: Medium
Operations and customers span multiple countries and currencies
Exposure: Cost base and international demand
Accounting
Judgemental itemsContracts include software access, IoT devices, support, and services that must be allocated and recognized appropriately
Impact: Affects timing of revenue and deferred revenue balances
Most revenue is recognized over the contract term rather than upfront
Impact: Smooths revenue but depends on contract duration and billing cycles
Management must estimate transaction price allocation across bundled offerings
Impact: Can affect reported mix and timing of revenue
Growth-stage software companies often use equity awards extensively
Impact: Affects operating expenses and net income
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Last updated: 24/09/2026