# Quarta-Rad, Inc.

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/en/companies/Quarta-Rad, Inc.).

## Overview

Quarta-Rad, Inc. is a U.S.-based company that distributes radiation detection devices such as Geiger counters to homeowners, consumers, and related resellers. Through its wholly owned subsidiary Sellavir, Inc., it also develops AI-based software and consulting services, including the CenterEye call center platform and image-processing solutions.

## Products & services

• Radiation detection devices and Geiger counters
• Direct-to-consumer and reseller product sales
• AI consulting and custom software development
• CenterEye call center software platform
• AI-enhanced radiation detection capabilities

- **Radiation detection devices** (70%) — Handheld and consumer-oriented detection products, including Geiger counters and related devices.
- **Product distribution and resale** (20%) — Sales of imported devices through online retail, wholesalers, distributors, and resellers.
- **AI consulting and custom software** (5%) — Customized AI and development services built around customer-specific needs and image processing.
- **CenterEye call center software** (5%) — Subscription-based software for call center operations, analytics, and customer engagement.

- Radiation detection devices and Geiger counters
- Direct-to-consumer and reseller product sales
- AI consulting and custom software development
- CenterEye call center software platform
- AI-enhanced radiation detection capabilities

## Customers

Quarta-Rad sells detection devices to homeowners, consumers, homebuilders, and home renovation contractors, with additional sales through online retailers, wholesalers, and distributors. Sellavir serves Japanese reseller channels and organizations seeking custom AI services or call center software. The customer base is split between consumer-oriented hardware buyers and business customers looking for specialized software or consulting.

- **Homeowners and consumers** (primary) — Buy Geiger counters and related detection devices for personal or household use.
- **Homebuilders and renovation contractors** (secondary) — Buy detection devices for site inspection, safety checks, and project-related use.
- **Resellers and online retail channels** (primary) — Purchase inventory for resale through e-commerce, wholesalers, and distributors.
- **Japanese reseller channel** (primary) — Acts as the main commercial channel for Sellavir's AI and software offerings in Japan.
- **Enterprise software customers** (emerging) — Buy custom AI services and CenterEye to improve call center operations and analytics.

- Homeowners and consumers buying radiation detection devices
- Homebuilders and renovation contractors using detection products
- Online retailers, wholesalers, and distributors reselling devices
- Japanese reseller customers for Sellavir software and services
- Organizations seeking custom AI or call center software

## Geography

The company is incorporated in the United States and operates with a U.S. base, while its product distribution reaches North America and Europe. Sellavir has disclosed traction in Japan and is expanding marketing efforts into the U.S. and other international markets. The business also depends on cross-border sourcing and logistics, which makes geography important both for sales access and supply continuity.

- United States is the corporate base and a target market for software expansion
- North America is a core market for detection-device sales
- Europe has been a sales region for detection devices
- Japan is important for Sellavir revenue through a reseller channel
- Cross-border sourcing and logistics affect inventory availability

## Strategy

Quarta-Rad is trying to broaden its business beyond radiation measurement by building AI-based software capabilities through Sellavir. The company is also developing CenterEye as a subscription product for call center operations, while continuing to support its existing device distribution business. This mix reflects a strategy to add software revenue, deepen product functionality, and reduce dependence on a narrow hardware line.

- **Build AI software revenue** (short-term) — Software can diversify the business away from imported hardware and create recurring revenue potential.
- **Integrate AI with detection products** (medium-term) — Combining Sellavir with the Radex series may create differentiated radiation detection capabilities.
- **Expand market reach** (medium-term) — Broader geographic reach reduces reliance on a limited set of channels and customers.

- Expand from Geiger counters into AI-enabled software
- Combine Sellavir capabilities with Radex detection products
- Develop CenterEye as a subscription software offering
- Grow in Japan while building U.S. and international reach
- Maintain online sales while broadening product scope

## Risks

The company faces supply-chain and geopolitical risk because it relies on imported inventory and has disclosed disruption from sanctions and EU restrictions tied to Russia-Ukraine developments. It also faces execution risk in software, since CenterEye and other AI offerings must gain market acceptance, remain secure, and keep pace with changing technology. As a smaller company with limited revenue, customer concentration and going-concern pressure are also material business risks.

- **Russia-Ukraine sanctions and banking restrictions** [high] — The company disclosed that inventory purchases from Russia were impacted by sanctions and restrictions.
- **EU sales restrictions** [high] — The company stated that its ability to continue selling in the EU was diminished.
- **CenterEye market acceptance** [high] — Software revenue depends on customer adoption of a new AI call center product.
- **Going-concern and funding dependence** [critical] — Recurring losses and limited revenues can constrain operations and investment capacity.

- Inventory sourcing can be disrupted by sanctions and logistics issues
- EU sales restrictions can reduce access to a key export market
- CenterEye may not gain market acceptance
- Software bugs or security issues could hurt adoption
- Customer and channel concentration increases revenue volatility
- Limited revenues create going-concern and funding risk

## Accounting

Revenue is recognized when control transfers for device sales, with shipping and handling treated as part of the same performance obligation. The company also uses estimates for revenue recognition, accrued expenses, financing operations, contingencies, and related-party valuation, which can materially affect reported results when volumes are small or transactions are unusual. Foreign currency translation and related-party notes receivable are also relevant because the business operates across jurisdictions and through related entities.

- **Revenue recognition for product sales** — Device sales and reported revenue timing
- **Related-party valuation estimates** — Balance sheet and earnings quality
- **Foreign currency translation** — Other income/expense and equity
- **Contingencies and accrued expenses** — Operating expenses and liabilities

- Point-in-time revenue recognition for device sales
- Shipping and handling included in the same performance obligation
- Estimates for accrued expenses and contingencies
- Valuation of related-party revenue and notes receivable
- Foreign currency translation on payable balances

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*Last updated: 2026-04-29T04:50:48.476514+00:00*