# Parks America, Inc > Clarifo company profile — qualitative business description generated from > the company's filings. Financial statements, charts and ratios are > available on Clarifo (https://www.clarifo.com/en/companies/Parks America, Inc). ## Overview Parks America, Inc. owns and operates family-oriented amusement and wildlife parks in the United States. Its business combines park admissions, annual passes and memberships, animal encounters, and related retail and concession sales across a small portfolio of park locations. ## Products & services • Park admissions and day tickets • Annual passes and memberships • Animal encounters and guest experiences • Retail and concession sales • Animal sales - **Park admissions** (85%) — Entry tickets, advance online tickets, annual passes, and memberships for park visits. - **Animal encounters** (7%) — Paid guest experiences centered on close-up animal interactions and related activities. - **Retail and concessions** (6%) — Food, beverage, and merchandise sales made to park visitors on site. - **Animal sales** (2%) — Sales of animals from the parks, including timing-dependent transactions. - Park admissions and day tickets - Annual passes and memberships - Animal encounters and guest experiences - Retail and concession sales - Animal sales ## Customers The company serves leisure visitors and families seeking outdoor entertainment, animal interaction, and day-trip attractions. Its customer base is primarily local and regional consumers who buy tickets directly, often through online or on-site channels, and who may return through passes or memberships. - **Day visitors and families** (primary) — Buy general admission for single-day park visits and make up the core attendance base. - **Pass and membership holders** (secondary) — Purchase annual passes or memberships for repeat visits and predictable access. - **Animal encounter guests** (secondary) — Pay for close-up animal experiences and interactive add-on activities. - **On-site retail and concession customers** (secondary) — Buy food, beverages, and merchandise during park visits. - **Animal buyers** (emerging) — Purchase animals sold from the parks, a smaller and timing-dependent revenue stream. - Families and leisure visitors buying day admission tickets - Repeat guests purchasing annual passes and memberships - Visitors paying for animal encounters and special experiences - On-site guests buying food, drinks, and merchandise - Regional day-trippers influenced by weather and seasonal demand ## Geography Parks America operates in the United States through park locations in Georgia, Missouri, and Texas. Revenue is concentrated in these three states, and local weather, travel patterns, and regional marketing effectiveness materially affect attendance and park performance. - **Georgia** (56.7%) — Fiscal 2025 park revenue share based on reported park revenue. - **Missouri** (21%) — Fiscal 2025 park revenue share based on reported park revenue. - **Texas** (22.3%) — Fiscal 2025 park revenue share based on reported park revenue. - Operations are concentrated in Georgia, Missouri, and Texas - Revenue is generated almost entirely in the United States - Georgia is the largest park by revenue share - Texas and Missouri are smaller but important growth markets - Weather and regional attendance patterns affect each park differently ## Strategy The company’s operating model centers on driving attendance, repeat visitation, and per-guest spending at its parks. Its strategic priorities include improving marketing effectiveness, refining ticketing and guest-service systems, and expanding higher-margin guest experiences such as animal encounters. - **Drive attendance through marketing** (short-term) — Park revenue depends on visitor traffic, so awareness and conversion directly affect sales. - **Increase per-guest spending** (short-term) — Add-on experiences and pricing changes can lift revenue without requiring proportional attendance growth. - **Improve guest experience and ticketing** (medium-term) — Better ticketing and service functionality can support conversion and repeat visits. - Increase attendance through targeted local and digital marketing - Grow repeat visits via passes, memberships, and guest loyalty - Expand animal encounters and other paid add-on experiences - Use ticketing and guest-service systems to improve conversion - Balance pricing and promotion by park and season ## Risks The business is exposed to weather, natural disasters, and other events that can reduce attendance or damage park assets, which is especially important for outdoor attractions. It also faces operating risks tied to animal interactions, insurance coverage, seasonal labor, and real estate ownership, all of which can create volatility in costs and results. - **Extreme weather and natural disasters** [high] — Outdoor parks can lose attendance or suffer property damage when storms, tornadoes, or other events disrupt operations. - **Animal-related liability** [high] — Guest interaction with animals can lead to accidents, claims, and higher insurance costs. - **Seasonal labor and wage pressure** [medium] — The parks rely on a seasonal workforce, often near minimum wage, making staffing costs sensitive to labor markets. - **Real estate and asset ownership** [medium] — Owning park properties creates exposure to maintenance, repairs, environmental issues, and illiquidity. - Extreme weather can reduce attendance and damage park properties - Animal interactions create liability and insurance risk - Seasonal labor dependence can raise wage and staffing pressure - Real estate ownership adds maintenance and repair exposure - Attendance is sensitive to local marketing and regional demand ## Accounting Revenue recognition depends on when guests visit, when memberships are earned, and how advance ticket sales are deferred, so timing can shift revenue between periods. The company also makes judgmental estimates for long-lived assets, depreciation lives, and impairment, while weather-related damage, legal matters, and insurance claims can affect provisions and write-offs. - **Deferred revenue from passes and advance tickets** — Affects quarterly revenue comparability and seasonality - **Long-lived asset depreciation and impairment** — Can materially affect reported earnings if assets are written down - **Contingencies and insurance recoveries** — May affect expense recognition and non-recurring items - Annual passes and memberships are recognized over time - Advance online ticket sales are deferred until the visit date - Retail and concession sales are recognized at point of sale - Property and equipment lives affect depreciation expense - Impairment testing matters for park assets and land --- *Last updated: 2026-04-29T04:45:18.804552+00:00*