NEXNNasdaqServices-Computer Programming, Data Processing, Etc.US GAAP · USD

Nexxen International Ltd.

Nexxen International Ltd. is an advertising technology company that operates a unified digital media platform combining a demand-side platform, a supply-side platform, and a data platform. It serves the programmatic advertising market across connected TV, streaming, display, and video, with offices and customers spanning North America, Europe, and Asia-Pacific.

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Revenue365m USD
−0.2 %y/y
Operating profit (EBIT)39.5m USD
−16.9 %y/y
EBIT margin10.8%
−2.2 ppy/y
Net income25.0m USD
−29.3 %y/y
Free cash flow80.4m USD
−36.8 %y/y

Fiscal year 2025 · change from previous year

Development 2022–2025

-1000100200300400m USD2022: 335 m USD2022: EBIT 47 m USD20222023: 332 m USD2023: EBIT -8.8 m USD20232024: 365 m USD2024: EBIT 47 m USD20242025: 365 m USD2025: EBIT 39 m USD202536539
RevenueOperating profit (EBIT)
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Business

Share of revenue
Demand-Side Platform (DSP)40 %

Software and tools used by advertisers and agencies to buy digital media programmatically.

Supply-Side Platform (SSP)25 %

Technology that helps publishers and broadcasters sell and optimize ad inventory.

Data Platform and Audience Intelligence20 %

Data products and identity tools used for targeting, measurement, and optimization.

Advanced TV and CTV Solutions10 %

Planning, activation, and measurement products for streaming and television inventory.

Data Licensing and Other Services5 %

Licensing of ACR and other data assets plus ancillary platform services.

Customers

Nexxen sells primarily to advertisers, agencies, publishers, and broadcasters that participate in programmatic advertising. Buyers use its platform to plan campaigns, activate media purchases, monetize inventory, and measure outcomes across digital and advanced TV channels.

Advertisers

Brands and performance marketers buy DSP and data tools to target audiences and measure outcomes.

Agencies

Media agencies use the platform to manage campaigns across channels for multiple clients.

Publishers and broadcasters

They use SSP and monetization tools to sell inventory and improve yield.

Connected TV and streaming buyers

They buy advanced TV planning and activation tools for cross-screen advertising.

Data licensing partners

Ad tech and media partners license ACR or audience data for targeting and measurement.

Strategy

Nexxen’s strategy is centered on a unified ad-tech stack that links data, buying, selling, and measurement across the media supply chain. The company is also building around connected TV and streaming, where cross-channel planning and outcome measurement can differentiate its platform.

Unified platform integrationMedium term

Combining buying, selling, and data tools improves workflow stickiness and cross-sell opportunities.

Connected TV and advanced TVMedium term

CTV is a key growth area where advertisers need planning, activation, and measurement in one stack.

Data differentiationShort term

Exclusive audience intelligence and ACR data can improve targeting precision and platform value.

Global customer reachLong term

A multi-region footprint supports access to advertisers, agencies, publishers, and broadcasters worldwide.

Geography

Nexxen is headquartered in Israel and maintains offices across North America, Europe, and Asia-Pacific, giving it a multi-region operating footprint. Its business is international in nature because advertisers, agencies, publishers, and broadcasters use the platform across several media markets and currencies.

Risks

Nexxen is exposed to advertising spend volatility, since demand for programmatic media tools depends on advertiser budgets and campaign activity. It also faces execution risk from platform competition, privacy and identity changes, and dependence on third-party media supply and data sources.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Advertising budget cyclicality1Competition in ad tech2Privacy and identity regulation3Third-party data and inventory dependence4
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Advertising budget cyclicalityImpact: HighLikelihood: High

    Platform usage and monetization depend on advertiser and agency spending on digital media.

    Exposure: Programmatic and CTV demand

  2. Competition in ad techImpact: HighLikelihood: High

    DSP, SSP, and data platforms compete on scale, data quality, and measurement accuracy.

    Exposure: DSP/SSP platform share

  3. Privacy and identity regulationImpact: HighLikelihood: High

    Targeting and measurement rely on data usage that may be constrained by privacy rules.

    Exposure: Audience data and attribution

  4. Third-party data and inventory dependenceImpact: MediumLikelihood: Medium

    The business depends on external publishers, broadcasters, and data partners to deliver inventory and audience reach.

    Exposure: Supply partnerships

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Accounting

Judgemental items
Revenue presentation and TAC

The platform includes both core programmatic activity and performance media costs, which affects gross versus net revenue reporting.

Impact: Changes reported revenue and margin comparability

Non-IFRS adjustments

Contribution ex-TAC and Adjusted EBITDA exclude items that affect operating comparability but not IFRS earnings.

Impact: Affects analyst view of underlying performance

Intangible assets and goodwill

Acquisitions and technology assets may require periodic impairment testing if performance weakens.

Impact: Could affect earnings through impairment charges

Foreign currency translation

International operations expose results and balance sheet items to FX movements.

Impact: Affects OCI and reported volatility

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Last updated: 28/09/2026