# My Size, Inc.

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/en/companies/My Size, Inc.).

## Overview

My Size, Inc. is a U.S.-listed software and e-commerce company that combines an omnichannel retail platform with AI-driven sizing and fit technology. Through its Naiz Fit subsidiary and related products, it helps fashion retailers and shoppers reduce size uncertainty, improve conversion, and lower returns, while its Orgad business operates as an online retailer and has historically generated most revenue through third-party selling on Amazon.

## Products & services

• Naiz Fit sizing and fit SaaS for fashion e-commerce
• Naiz Fit Widget for shopper measurement and size selection
• Garment Modelling technology for item-level fit matching
• First Look Smart Mirror for physical stores
• Smart Catalog for brand and design teams
• True Feedback mystery-shopper go-to-market analytics
• Online retail and third-party marketplace selling

- **AI sizing and fit software** (45%) — Software tools that help shoppers choose the right apparel size and help retailers reduce returns.
- **Retail technology solutions** (20%) — Digital tools for fashion brands and stores, including Smart Mirror, Smart Catalog and customer feedback products.
- **E-commerce retail operations** (35%) — Online retail and marketplace selling activity, including third-party sales on Amazon and Orgad operations.

- Naiz Fit SaaS for size and fit recommendations
- Naiz Fit Widget for shopper body measurement
- Garment Modelling technology for apparel fit matching
- First Look Smart Mirror for in-store digital experience
- Smart Catalog for design and merchandising teams
- True Feedback customer-experience analytics from mystery shoppers
- Online retail and third-party marketplace selling

## Customers

The company sells primarily to fashion e-commerce businesses and apparel retailers that want to improve fit accuracy, conversion rates, and customer satisfaction. It also serves online shoppers indirectly through retailer-facing tools, and it operates an online retail business that sells through marketplace channels. The customer base is therefore split between B2B software buyers and retail end users, with the software side tied to fashion and apparel use cases.

- **Fashion e-commerce retailers** (primary) — Buy Naiz Fit tools to improve size selection, reduce returns, and lift conversion on apparel sites.
- **Apparel brands and design teams** (secondary) — Use Smart Catalog and garment modeling tools to improve product development and merchandising decisions.
- **Physical retail stores** (secondary) — Adopt First Look Smart Mirror and related digital experience tools to enhance in-store engagement.
- **Online marketplace shoppers** (primary) — Purchase goods through Orgad and third-party marketplace channels, supporting the retail revenue base.

- Fashion e-commerce retailers buying fit tools to reduce returns
- Apparel brands seeking better conversion and customer experience
- Physical stores using digital mirror and catalog tools
- Marketplace and online retail customers buying consumer products
- Retail teams using mystery-shopper feedback to refine execution

## Geography

The company is headquartered in Israel and has key operations there, while also operating as a U.S.-listed issuer. Its business is exposed to both the Israeli operating environment and broader international e-commerce markets, including global fashion retail customers and marketplace channels. Management specifically highlights geopolitical risk in Israel and the Middle East as an operational and capital-markets exposure.

- Headquartered in central Israel with key employees and operations there
- U.S.-listed company with financing activity in the United States and Israel
- Serves global fashion e-commerce customers through SaaS products
- Orgad operates in global online retail markets
- Israel and Middle East instability can affect operations and fundraising

## Strategy

Management is focused on commercializing Naiz Fit and positioning the company as a consolidator of sizing and digital fashion-experience solutions. Near term, the company is also trying to stabilize liquidity, support operating needs, and use acquisitions and product launches to broaden its offering and customer reach.

- **Commercialize Naiz Fit** (short-term) — The core value proposition is reducing fit uncertainty, returns, and friction for apparel retailers.
- **Integrate acquisitions** (short-term) — The company expects Orgad and Naiz to broaden revenue sources and product capabilities.
- **Expand product suite** (medium-term) — New tools can increase customer adoption and make the platform more valuable to retailers.
- **Secure additional capital** (short-term) — The company disclosed substantial doubt about going concern and needs funding to continue operations.

- Commercialize Naiz Fit technology across fashion e-commerce
- Use acquisitions to expand product breadth and customer access
- Build a consolidator position in sizing and fit solutions
- Launch new products to deepen retailer engagement
- Raise capital to fund operations and growth initiatives

## Risks

The company faces going-concern and liquidity risk because it has a history of losses and expects continued negative cash flow. Its business is also exposed to adoption risk for new measurement technology, integration risk from acquisitions, cybersecurity and competitive pressure, plus geopolitical exposure from Israel-based operations.

- **Going concern and liquidity shortfall** [critical] — Management expects continued losses and negative operating cash flow and says existing cash may not fund operations for more than 12 months.
- **Customer adoption of measurement technology** [high] — Naiz Fit is still being commercialized and the company notes the market is new and unproven.
- **Acquisition integration and synergy realization** [high] — The company must realize benefits from Orgad and Naiz acquisitions to support growth and profitability.
- **Israel geopolitical and security exposure** [high] — Headquarters and operations are in Israel, and management cites conflict and instability as a business risk.
- **Competition and product obsolescence** [medium] — The company competes with other sizing, retail-tech, and e-commerce solutions and must keep enhancing products.

- Substantial doubt about going concern and need for new capital
- Customer adoption risk for unproven sizing technology
- Acquisition integration risk for Orgad and Naiz
- Cybersecurity and IT failure risk for SaaS and retail operations
- Israel geopolitical and military disruption risk

## Accounting

The most important accounting issue is revenue recognition across mixed business lines, including software services and retail sales, which can create different timing and margin patterns. Investors should also watch estimates around going-concern disclosures, acquisition accounting, and any impairment or valuation judgments tied to acquired assets and intangibles.

- **Revenue recognition** — Affects reported revenue mix and quarterly comparability
- **Going-concern assessment** — Signals reliance on financing assumptions and liquidity estimates
- **Acquisition accounting and intangible assets** — Can materially affect balance sheet and earnings
- **Foreign currency translation** — Can affect reported expenses, assets, and volatility

- Revenue recognition differs between SaaS and retail transactions
- Quarterly results can swing with Orgad sales mix and timing
- Going-concern disclosure reflects liquidity and estimate pressure
- Acquisition accounting may affect goodwill and intangible values
- Foreign currency translation matters because operations span Israel and the U.S.

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*Last updated: 2026-04-28T20:27:54.988801+00:00*