# Health In Tech, Inc.

> Clarifo company profile — qualitative business description generated from
> the company's filings. Financial statements, charts and ratios are
> available on Clarifo (https://www.clarifo.com/en/companies/Health In Tech, Inc.).

## Overview

Health In Tech, Inc. is an insurance technology platform that helps brokers, TPAs, carriers, and small employers buy and administer self-funded health plans and stop-loss coverage. The company combines digital underwriting, marketplace distribution, and service automation to shorten quote-to-bind cycles and simplify health benefits administration.

## Products & services

• Self-funded health plan marketplace
• Stop-loss insurance placement and underwriting
• Digital medical underwriting and bindable quotes
• Broker, TPA, and agency workflow tools
• Customizable health benefits, vendor, and network options
• Telehealth and virtual care integrations

- **Marketplace and plan distribution** (35%) — Online marketplace where brokers select and sell self-funded health plan and stop-loss options.
- **Underwriting and carrier fees** (30%) — Fees tied to underwriting, risk selection, and premium-based carrier arrangements.
- **Service and platform fees** (25%) — Per-enrolled-employee fees for platform access, service delivery, and workflow automation.
- **Customization and ancillary services** (10%) — Plan customization, vendor selection, claims support, and network services.

- Self-funded health plan marketplace
- Stop-loss insurance placement and underwriting
- Digital medical underwriting and bindable quotes
- Broker, TPA, and agency workflow tools
- Customizable health benefits, vendor, and network options
- Telehealth and virtual care integrations

## Customers

Health In Tech primarily serves small businesses that want self-funded health benefits but lack the scale or expertise to manage them directly. Its distribution is channel-led, so brokers, TPAs, MGUs, carriers, and third-party agencies are also key customers and referral partners. The company also serves the employees covered under those plans, which makes ease of enrollment, underwriting speed, and plan flexibility important buying criteria.

- **Small employer groups** (primary) — Buy self-funded health plans and stop-loss coverage to access lower-cost benefits with simpler administration.
- **Brokers** (primary) — Use the marketplace to compare plans, generate bindable quotes, and close sales faster.
- **TPAs and agencies** (secondary) — Use the platform for plan administration, referrals, and service coordination.
- **Carriers and MGUs** (secondary) — Provide or underwrite stop-loss capacity and pay fees tied to premium and risk management.

- Small businesses with 5-150 employees buying self-funded health plans
- Brokers using the platform to quote and place stop-loss coverage
- TPAs needing workflow support for plan administration and claims
- Carriers paying underwriting fees and using HIT's risk selection process
- Third-party agencies and MGUs referring clients and driving distribution
- Covered employees and families benefiting from faster plan access

## Geography

Health In Tech is primarily a U.S. business, with clients in 42 states as of September 30, 2025. Its platform and member services are delivered nationally, while the business remains concentrated in the domestic small-employer self-funded health market rather than in a multi-country footprint.

- **United States** (100%) — Company disclosures indicate clients in 42 states and a U.S.-focused business model.

- Clients in 42 U.S. states as of September 30, 2025
- Business is concentrated in the United States
- National broker and TPA network supports broad domestic reach
- U.S. small-employer market drives most operating activity
- No disclosed country-level revenue split in the excerpts

## Strategy

The company is focused on expanding its broker and TPA network, increasing enrolled employees, and using automation to compress underwriting and sales cycles. It is also broadening the product set with AI-assisted underwriting and telehealth integrations to make the platform more useful to small and mid-sized employers.

- **Channel expansion** (short-term) — The business depends on brokers, TPAs, MGUs, and agencies to source and place plans.
- **Enrollment growth** (short-term) — More enrolled employees increase service-fee and underwriting revenue per customer relationship.
- **Product and workflow automation** (medium-term) — Automation lowers friction for brokers and employers and supports faster quote-to-bind conversion.
- **Broader healthcare value proposition** (medium-term) — Telehealth and virtual care can improve plan attractiveness and retention.

- Expand broker, TPA, MGU, and agency distribution
- Grow enrolled employees and small-employer penetration
- Use digital underwriting to produce bindable quotes quickly
- Add AI-assisted underwriting for larger employer groups
- Integrate telehealth and virtual care into plan offerings
- Maintain profitability while scaling revenue

## Risks

Health In Tech is exposed to channel concentration and execution risk because its growth depends on retaining and expanding brokers, TPAs, MGUs, and carrier relationships. It also faces underwriting, claims, and regulatory risk inherent in self-funded health and stop-loss products, where pricing, risk selection, and compliance can materially affect profitability.

- **Channel concentration** [high] — Revenue growth depends on retaining and expanding a network of brokers, TPAs, MGUs, and agencies.
- **Underwriting and claims volatility** [high] — The company earns fees tied to self-funded plans and stop-loss insurance, which depend on risk selection and claims experience.
- **Regulatory compliance** [medium] — Health insurance products and brokered distribution are subject to state and federal rules that can change.
- **Technology and product execution** [medium] — The model relies on fast underwriting, platform uptime, and successful rollout of new tools like AI-assisted underwriting.

- Dependence on broker and TPA channels for customer acquisition
- Underwriting and claims risk in stop-loss and self-funded plans
- Regulatory and compliance risk in health insurance distribution
- Technology execution risk if automation or AI tools underperform
- Customer retention risk if service quality or savings weaken
- Scaling risk as the company expands beyond small employers

## Accounting

Revenue appears to be driven by service fees billed per enrolled employee and underwriting fees linked to premium, so timing and classification of fee recognition matter. Investors should also watch non-GAAP adjusted EBITDA, which excludes stock-based compensation and other items, and any estimates tied to underwriting activity, claims-related obligations, or software development costs.

- **Revenue recognition for PEPM and underwriting fees** — Can shift reported revenue between periods as enrollment changes
- **Adjusted EBITDA adjustments** — Affects comparability of profitability trends
- **Claims, reinsurance, and underwriting estimates** — Can affect liabilities, margins, and period-to-period volatility
- **Internal-use software costs** — Can change operating expense and asset balances

- PEPM service fees affect revenue timing as enrolled employees change
- Underwriting fees depend on premium-linked arrangements and carrier activity
- Adjusted EBITDA excludes stock-based compensation and non-cash items
- Claims and reinsurance-related estimates can affect margins and liabilities
- Internal-use software accounting may affect capitalization vs expense

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*Last updated: 2026-04-28T20:14:28.503515+00:00*
