Fiverr International Ltd.
Fiverr International Ltd. operates an online marketplace that connects businesses with freelance professionals for digital services and project-based work. Through its platform, buyers can source talent across software, AI, marketing, design, finance, consulting, video, music, architecture, and other skilled categories, with the company headquartered in Israel and listed in the United States.
Fiscal year 2025 · change from previous year
Development 2020–2025
Business
Share of revenueCore buyer-seller transactions for freelance and project-based digital services on the Fiverr platform.
Tools and workflow features designed to support larger, more complex client projects.
Platform capabilities that help route buyers to suitable freelancers and improve project outcomes.
AI models, agents, and adjacent tools used to support digital service procurement and delivery.
Solutions and support for larger organizations that use Fiverr for recurring or mission-critical work.
Products
Reported · share of revenue- Marketplace Revenue69.0 %
- Services Revenue31.0 %
Source: 20-F FY2025, revenue the company reports per product line (SEC XBRL). Shares are of the lines shown and add up to 100 %.
Customers
Fiverr serves small businesses, startups, and larger enterprises that need outsourced digital work done quickly through an online marketplace. Buyers use the platform when they want flexible access to specialized freelancers rather than hiring full-time staff, especially for software, marketing, creative, and business services. The platform also supports higher-value projects where clients need reliable matching, project coordination, and fulfillment support.
Buy short-duration freelance help for digital tasks because it is flexible and cost-efficient.
Use the platform for mission-critical projects that need vetted talent and structured fulfillment.
Buy specialized design, development, and marketing services without building large in-house teams.
Use Fiverr for overflow work, specialized skills, and short-cycle project delivery.
Buy larger projects that require stronger matching, workflow, and quality control.
Strategy
Fiverr is steering the platform toward higher-value, more trusted project work rather than only small transactional jobs. It is also investing in matching quality, workflow tools, and GenAI-enabled capabilities to improve project outcomes and deepen buyer engagement. These priorities are meant to make the marketplace more relevant for larger budgets and more complex digital work.
Higher-value projects can deepen client relationships and expand wallet share.
Better matching improves project success and supports repeat usage.
GenAI tools can increase platform relevance in categories where automation changes buyer needs.
Geography
2025Fiverr is headquartered in Tel Aviv, Israel, and operates a global digital marketplace accessible to buyers and freelancers across many countries. The business is geographically broad rather than concentrated in a small number of manufacturing sites, so its exposure is tied more to online demand patterns, payment flows, and cross-border service usage than to physical locations.
Share of the revenue the company reports by geography.
Risks
The business depends on maintaining marketplace liquidity, buyer traffic, and freelancer supply, so any decline in engagement can quickly affect transaction volumes. It is also exposed to category-specific disruption from AI automation, which can change demand patterns in some digital services while benefiting others. As an online platform, Fiverr faces execution risk in improving matching quality, sustaining trust, and competing for both buyers and top talent.
- AI-related demand displacementImpact: HighLikelihood: High
Some categories of digital services may be substituted by automation tools or AI agents.
Exposure: Categories most exposed to AI automation
- Marketplace demand softnessImpact: HighLikelihood: High
Lower traffic or weaker buyer engagement can reduce completed projects and monetization.
Exposure: Platform-wide buyer demand
- Competitive pressure from other labor platformsImpact: MediumLikelihood: High
Customers can substitute among freelance marketplaces, agencies, and direct talent sourcing.
Exposure: Freelance services marketplace
- Execution risk in platform transformationImpact: MediumLikelihood: Medium
Moving upmarket requires better matching, trust, and fulfillment without impairing core marketplace liquidity.
Exposure: Product and marketplace execution
Accounting
Judgemental itemsMarketplace transactions and service delivery timing determine when revenue is recorded.
Impact: Can shift reported growth between quarters
Adjusted EBITDA and free cash flow are used to assess operating performance and liquidity.
Impact: May differ materially from GAAP net income and cash flow
Customer balances and related custodial amounts affect current assets and liabilities.
Impact: Important for liquidity and balance sheet interpretation
Software and product development spending can create amortization and impairment considerations.
Impact: Affects operating expense trends and asset carrying values
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Last updated: 28/09/2026