Best Buy Co., Inc
Best Buy Co., Inc. is a U.S.-based omnichannel retailer focused on consumer electronics, computing, appliances, entertainment products and related services. Founded in Minnesota in 1966, the company sells through stores, online channels and in-home service offerings, combining product assortment with technical support and installation. Its business is organized into Domestic and International segments, with operations in the U.S. and Canada. Best Buy also operates Best Buy Health and has been expanding into retail media, marketplace commerce and other service-adjacent revenue streams.
Fiscal year 2026 · change from previous year
Development 2021–2026
Business
Share of revenueDesktops, notebooks, peripherals, mobile phones, networking, tablets and wearables.
Televisions, home theater, audio, digital imaging, smart home and fitness tech.
Large and small appliances sold to households and installation customers.
Gaming hardware and software, drones, movies, toys and virtual reality products.
Delivery, installation, repair, technical support, memberships and warranties.
Baby, food and beverage, outdoor living and other assorted offerings.
Customers
Best Buy serves consumers who want to buy technology products with advice, installation and after-sales support, rather than only a low-price transaction. Its core customers include households purchasing computers, phones, TVs, appliances and smart-home devices, often across multiple life stages. The company also serves customers who need in-home services, repair, setup and protection plans, which increases the importance of service quality and convenience. In the U.S., Best Buy Health adds a more specialized customer base tied to health and care technology, while Best Buy Business addresses small and mid-sized business needs. In Canada, the company serves similar consumer electronics and appliance shoppers through its International segment.
Buy TVs, audio, smart home, computers and phones for personal and family use, often valuing assortment and advice.
Purchase refrigerators, laundry, kitchen and small appliances, often with delivery and installation needs.
Buy memberships, warranties, repair, setup and technical support because they want convenience and post-sale assurance.
Use health-related technology and services, including connected care offerings, in a more specialized and regulated market.
Purchase technology products and support services through Best Buy Business for workplace and small-business use.
Strategy
Best Buy is shifting from a store-refresh model toward targeted merchandising and store-health improvements, while keeping labor and operating model changes focused on efficiency. A major near-term priority is launching Best Buy Marketplace in the Domestic segment, which should broaden assortment and create commission and advertising revenue without adding inventory risk. The company is also elevating Best Buy Ads as a retail media platform and expects it to expand beyond vendor advertising into additional opportunities. Management is pairing these growth initiatives with cost reductions and operational savings to fund investment capacity and offset pressure from competition, tariffs and consumer softness. This strategy is designed to protect the core retail franchise while adding higher-margin, less inventory-intensive revenue streams.
Expands assortment and monetization while limiting inventory investment and working capital needs.
Creates a higher-margin revenue stream and deepens vendor relationships beyond traditional merchandising.
Supports customer experience and sales conversion while avoiding heavy remodel spending.
Frees up resources for growth initiatives and helps absorb pricing, tariff and cost pressures.
Geography
2026Best Buy operates primarily in the United States and Canada, with the Domestic segment covering all U.S. states, districts and territories plus Best Buy Health. The International segment is Canada-only and generated $3.29 billion of revenue in fiscal 2025, down 1.9% year over year, reflecting foreign exchange pressure and the prior-year benefit of an extra week. The company’s store base, fulfillment network and in-home service capabilities are concentrated in North America, which keeps logistics and labor execution close to the customer. Geography matters because the business depends on local store productivity, delivery coverage, and country-specific consumer demand for discretionary electronics and appliances. Currency movements and cross-border sourcing also affect reported results, especially in Canada.
Share of the revenue the company reports by geography.
Risks
Best Buy is exposed to discretionary consumer spending, so macroeconomic weakness, inflation, higher interest rates or lower consumer confidence can quickly reduce demand for electronics and appliances. The company also faces intense price competition from omnichannel retailers, e-commerce platforms, vendors and mobile carriers, which compresses margins and forces constant price matching. Its model depends on a complex supply chain and third-party logistics network, so disruptions, carrier constraints, tariffs, labor shortages or geopolitical events can hurt product availability and delivery performance. Best Buy’s reliance on a concentrated supplier base increases exposure to vendor actions, product mix shifts and inventory obsolescence, especially because it does not generally have broad return-to-vendor rights. The Best Buy Health reporting unit carries additional uncertainty, and the company has already recorded goodwill impairment there, highlighting execution and valuation risk in newer growth initiatives.
- Intense price competitionImpact: HighLikelihood: High
Customers can compare prices instantly across online and physical channels, forcing price matching and margin pressure.
Exposure: Domestic and International retail operations
- Goodwill impairment in Best Buy HealthImpact: HighLikelihood: High
The reporting unit operates in a more uncertain market and has already required a material impairment charge.
Exposure: Health and care technology business
- Macroeconomic pressure on discretionary spendingImpact: HighLikelihood: Medium
Electronics and appliances are sensitive to inflation, recession, employment and consumer confidence.
Exposure: Core retail demand across the U.S. and Canada
- Supply chain and logistics disruptionImpact: HighLikelihood: Medium
The business depends on timely vendor shipments, carriers and ship-from-store execution for omnichannel fulfillment.
Exposure - Vendor concentration and sourcing dependenceImpact: MediumLikelihood: Medium
A limited number of suppliers account for a large share of merchandise purchases, increasing bargaining and continuity risk.
Exposure
Accounting
Judgemental itemsManagement must estimate how supplier funding should be recognized and whether it offsets inventory, cost of sales or SG&A.
Impact: Affects gross margin and operating expense presentation
Technology products can become outdated quickly, requiring markdowns when sell-through slows.
Impact: Directly affects gross margin
Best Buy Health required a large impairment after lower growth and margin expectations.
Impact: Can materially reduce reported earnings without cash impact
The store network creates significant right-of-use assets and lease liabilities.
Impact: Influences leverage, fixed costs and store economics
Holiday and promotional periods drive meaningful quarterly variation in revenue and profitability.
Impact: Affects comparability across quarters
Similar listed companies
Publicly listed companies with a comparable business focus.
Brand House Collective, Inc.
TBHC · Retail-Retail Stores, NEC
Bath & Body Works, Inc.
BBWI · Retail-Retail Stores, NEC
GameStop Corp.
GME · Retail-Computer & Computer Software Stores
Airbnb, Inc.
ABNB · Services-To Dwellings & Other Buildings
Beachbody Company, Inc.
BODYW · Retail-Nonstore Retailers
B&G Foods, Inc.
BGS · Food and Kindred Products
Last updated: 24/09/2026