BBYNYSERetail-Radio, Tv & Consumer Electronics StoresUS GAAP · USD

Best Buy Co., Inc

Best Buy Co., Inc. is a U.S.-based omnichannel retailer focused on consumer electronics, computing, appliances, entertainment products and related services. Founded in Minnesota in 1966, the company sells through stores, online channels and in-home service offerings, combining product assortment with technical support and installation. Its business is organized into Domestic and International segments, with operations in the U.S. and Canada. Best Buy also operates Best Buy Health and has been expanding into retail media, marketplace commerce and other service-adjacent revenue streams.

Revenue41.7bn USD
+0.4 %y/y
Operating profit (EBIT)1,389m USD
+10.1 %y/y
EBIT margin3.3%
+0.3 ppy/y
Net income1,069m USD
+15.3 %y/y
Free cash flow1,258m USD
−9.6 %y/y

Fiscal year 2026 · change from previous year

Development 2021–2026

0204060bn USD2021: 47.3 bn USD2021: EBIT 2.4 bn USD20212022: 51.8 bn USD2022: EBIT 3.0 bn USD20222023: 46.3 bn USD2023: EBIT 1.8 bn USD20232024: 43.5 bn USD2024: EBIT 1.6 bn USD20242025: 41.5 bn USD2025: EBIT 1.3 bn USD20252026: 41.7 bn USD2026: EBIT 1.4 bn USD202641.71.4
RevenueOperating profit (EBIT)

Business

Share of revenue
Computing and Mobile Phones35 %

Desktops, notebooks, peripherals, mobile phones, networking, tablets and wearables.

Consumer Electronics25 %

Televisions, home theater, audio, digital imaging, smart home and fitness tech.

Appliances15 %

Large and small appliances sold to households and installation customers.

Entertainment10 %

Gaming hardware and software, drones, movies, toys and virtual reality products.

Services12 %

Delivery, installation, repair, technical support, memberships and warranties.

Other3 %

Baby, food and beverage, outdoor living and other assorted offerings.

Customers

Best Buy serves consumers who want to buy technology products with advice, installation and after-sales support, rather than only a low-price transaction. Its core customers include households purchasing computers, phones, TVs, appliances and smart-home devices, often across multiple life stages. The company also serves customers who need in-home services, repair, setup and protection plans, which increases the importance of service quality and convenience. In the U.S., Best Buy Health adds a more specialized customer base tied to health and care technology, while Best Buy Business addresses small and mid-sized business needs. In Canada, the company serves similar consumer electronics and appliance shoppers through its International segment.

Consumer electronics households

Buy TVs, audio, smart home, computers and phones for personal and family use, often valuing assortment and advice.

Appliance and home solution buyers

Purchase refrigerators, laundry, kitchen and small appliances, often with delivery and installation needs.

Service and protection plan customers

Buy memberships, warranties, repair, setup and technical support because they want convenience and post-sale assurance.

Best Buy Health customers

Use health-related technology and services, including connected care offerings, in a more specialized and regulated market.

Business and institutional buyers

Purchase technology products and support services through Best Buy Business for workplace and small-business use.

Strategy

Best Buy is shifting from a store-refresh model toward targeted merchandising and store-health improvements, while keeping labor and operating model changes focused on efficiency. A major near-term priority is launching Best Buy Marketplace in the Domestic segment, which should broaden assortment and create commission and advertising revenue without adding inventory risk. The company is also elevating Best Buy Ads as a retail media platform and expects it to expand beyond vendor advertising into additional opportunities. Management is pairing these growth initiatives with cost reductions and operational savings to fund investment capacity and offset pressure from competition, tariffs and consumer softness. This strategy is designed to protect the core retail franchise while adding higher-margin, less inventory-intensive revenue streams.

Launch Best Buy MarketplaceShort term

Expands assortment and monetization while limiting inventory investment and working capital needs.

Scale Best Buy AdsShort term

Creates a higher-margin revenue stream and deepens vendor relationships beyond traditional merchandising.

Improve store productivity and appearanceMedium term

Supports customer experience and sales conversion while avoiding heavy remodel spending.

Drive operational efficiencyShort term

Frees up resources for growth initiatives and helps absorb pricing, tariff and cost pressures.

Geography

2026

Best Buy operates primarily in the United States and Canada, with the Domestic segment covering all U.S. states, districts and territories plus Best Buy Health. The International segment is Canada-only and generated $3.29 billion of revenue in fiscal 2025, down 1.9% year over year, reflecting foreign exchange pressure and the prior-year benefit of an extra week. The company’s store base, fulfillment network and in-home service capabilities are concentrated in North America, which keeps logistics and labor execution close to the customer. Geography matters because the business depends on local store productivity, delivery coverage, and country-specific consumer demand for discretionary electronics and appliances. Currency movements and cross-border sourcing also affect reported results, especially in Canada.

United States92 %
Canada8.2 %

Share of the revenue the company reports by geography.

Risks

Best Buy is exposed to discretionary consumer spending, so macroeconomic weakness, inflation, higher interest rates or lower consumer confidence can quickly reduce demand for electronics and appliances. The company also faces intense price competition from omnichannel retailers, e-commerce platforms, vendors and mobile carriers, which compresses margins and forces constant price matching. Its model depends on a complex supply chain and third-party logistics network, so disruptions, carrier constraints, tariffs, labor shortages or geopolitical events can hurt product availability and delivery performance. Best Buy’s reliance on a concentrated supplier base increases exposure to vendor actions, product mix shifts and inventory obsolescence, especially because it does not generally have broad return-to-vendor rights. The Best Buy Health reporting unit carries additional uncertainty, and the company has already recorded goodwill impairment there, highlighting execution and valuation risk in newer growth initiatives.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Intense price competition1Goodwill impairment in Best Buy Health2Macroeconomic pressure on discretionary spending3Supply chain and logistics disruption4Vendor concentration and sourcing dependence5
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Intense price competitionImpact: HighLikelihood: High

    Customers can compare prices instantly across online and physical channels, forcing price matching and margin pressure.

    Exposure: Domestic and International retail operations

  2. Goodwill impairment in Best Buy HealthImpact: HighLikelihood: High

    The reporting unit operates in a more uncertain market and has already required a material impairment charge.

    Exposure: Health and care technology business

  3. Macroeconomic pressure on discretionary spendingImpact: HighLikelihood: Medium

    Electronics and appliances are sensitive to inflation, recession, employment and consumer confidence.

    Exposure: Core retail demand across the U.S. and Canada

  4. Supply chain and logistics disruptionImpact: HighLikelihood: Medium

    The business depends on timely vendor shipments, carriers and ship-from-store execution for omnichannel fulfillment.

    ExposureInventory availabilityDelivery speedPeak-season execution
  5. Vendor concentration and sourcing dependenceImpact: MediumLikelihood: Medium

    A limited number of suppliers account for a large share of merchandise purchases, increasing bargaining and continuity risk.

    ExposureAppleSamsungHPSonyLG

Accounting

Judgemental items
Vendor allowances

Management must estimate how supplier funding should be recognized and whether it offsets inventory, cost of sales or SG&A.

Impact: Affects gross margin and operating expense presentation

Inventory markdowns and obsolescence

Technology products can become outdated quickly, requiring markdowns when sell-through slows.

Impact: Directly affects gross margin

Goodwill impairment

Best Buy Health required a large impairment after lower growth and margin expectations.

Impact: Can materially reduce reported earnings without cash impact

Lease accounting

The store network creates significant right-of-use assets and lease liabilities.

Impact: Influences leverage, fixed costs and store economics

Seasonality

Holiday and promotional periods drive meaningful quarterly variation in revenue and profitability.

Impact: Affects comparability across quarters

Publicly listed companies with a comparable business focus.

Last updated: 24/09/2026

Best Buy Co., Inc (BBY) Revenue, Earnings & Financials 2026 – Clarifo