Viva Wine Group
Viva Wine Group is a prominent European wine group that specializes in developing, marketing, and selling a diverse range of quality wines. The company serves a variety of markets including monopoly markets, retailers, restaurants, and consumers across Europe. With a strong entrepreneurial spirit, Viva Wine Group operates through independent subsidiaries, maintaining a leading position in the B2B wine sales in the Nordics and as a top wine distributor in the Netherlands. The company also has a significant presence in the B2C segment through its e-commerce platform.
Fiscal year 2025 · change from previous year
Development 2022–2025
Business
Share of revenueSales to monopoly markets, retailers, and restaurants
Online sales of wine directly to consumers
Customers
Viva Wine Group caters to a diverse set of customers across Europe. In the B2B segment, the company serves Nordic monopolies, retailers, and restaurants, leveraging its strong market position. The B2C segment focuses on individual consumers through its e-commerce platform, offering a wide range of wines tailored to various tastes and preferences. The company has successfully grown its customer base by focusing on market trends and adapting quickly to changing consumer preferences.
Purchase wines for regulated markets
Buy wines for resale and dining experiences
Purchase wines through e-commerce for personal consumption
Strategy
Viva Wine Group's strategic priorities focus on growth through strategic acquisitions, expanding its market share, and enhancing its product offerings. The company aims to maintain its leadership in the Nordic B2B segment while growing its B2C e-commerce presence. Sustainability is a core component of its strategy, influencing daily operations and long-term planning. The recent listing on Nasdaq Stockholm Main Market is part of its strategy to enhance its financial standing and visibility.
To expand market presence and diversify offerings
To align with consumer preferences and regulatory trends
Geography
Q4/2025Viva Wine Group has a strong geographic presence in Europe, particularly in the Nordic countries and the Netherlands. The company is the market leader in the Nordic monopoly markets and has a significant distribution network in the Netherlands. Its operations are supported by strategic acquisitions, such as Delta Wines in the Netherlands and Alpha Brands in Norway, which have expanded its reach and market share. The company's headquarters is located in Stockholm, Sweden.
Share of the revenue the company reports by geography.
Risks
Viva Wine Group faces several risks, including currency fluctuations, commodity price changes, and political risks such as excise duty increases. The company is also exposed to financial risks like credit, interest rate, and liquidity risks. Seasonal variations significantly impact sales, with peaks in the second and fourth quarters. The company mitigates these risks through strategic planning and financial hedging practices.
- Currency FluctuationsImpact: HighLikelihood: High
Impact on cost of goods sold and profit margins
- Excise Duty IncreasesImpact: MediumLikelihood: Low
Potential to temporarily reduce sales
Accounting
Judgemental itemsAffects comparability across quarters
Impact: high
Changes presentation of financial statements
Impact: medium
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Last updated: 24/09/2026