Tele2
Tele2 is a telecommunications company primarily operating in Sweden and the Baltics, offering mobile and fixed broadband services. The company is known for its strong 5G network, which covers a significant portion of Sweden's population. Tele2 has been actively modernizing its services, including transitioning from legacy TV distribution to more flexible digital solutions. The company is also focusing on digitalization and efficiency improvements to enhance customer experience and operational performance.
Fiscal year 2025 · change from previous year
Development 2021–2025
Business
Share of revenueIncludes postpaid and prepaid mobile services.
Broadband internet services for residential and business customers.
Cable and fiber TV services, including digital terrestrial TV.
Connectivity solutions for Internet of Things applications.
Telecommunications services provided to other operators.
Customers
Tele2 serves a diverse customer base, including individual consumers, small and medium enterprises (SMEs), and large enterprises. The company is particularly strong in the Swedish market, where it has a significant share of both consumer and business segments. Tele2's business customers value its IoT solutions and reliable mobile services, while consumers appreciate its competitive mobile and broadband offers. The company's focus on customer experience has resulted in high satisfaction ratings, particularly in the business sector.
Purchase mobile and broadband services for personal use.
Use IoT and communication solutions to enhance operations.
Require comprehensive connectivity solutions.
Utilize network services for public communication needs.
Strategy
Tele2's strategic priorities include expanding its 5G network, enhancing digital services, and improving operational efficiency. The company is focused on simplifying its operating model and reducing costs through its Strategy Execution Program. Tele2 aims to enhance customer experience by modernizing its service offerings and leveraging digital transformation. The company is also committed to maintaining its market leadership in Sweden while growing its presence in the Baltics.
To enhance connectivity and customer experience.
To modernize services and improve efficiency.
To reduce costs and improve profitability.
Geography
Tele2 operates primarily in Sweden and the Baltic countries, with a strong market presence in Lithuania and Latvia. The company has been expanding its 5G network in Sweden, achieving over 90% population coverage. Its operations in the Baltics are also growing, driven by strong market positions. Tele2's strategic focus on these regions allows it to leverage its network infrastructure and customer base effectively.
Risks
Tele2 faces several risks, including macroeconomic and geopolitical uncertainties that could impact customer sentiment and inflationary pressures. The company's reliance on the Swedish market exposes it to regional economic fluctuations. Additionally, the transition from legacy TV distribution to digital solutions poses short-term churn risks. Industry-specific risks include regulatory changes and intense competition in the telecommunications sector.
Affects customer sentiment and spending.
Increase operational costs and affect profitability.
Could impact business operations and compliance.
Accounting
Judgemental itemsAffects timing and accuracy of reported revenue.
Causes quarterly fluctuations in revenue and costs.
Impacts EBITDAaL by including lease costs.
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Last updated: 24/09/2026