Solid Försäkringsaktiebolag

Solid Försäkring serves a diverse range of customers primarily in the Nordic region. Its customer base includes individuals seeking personal safety and payment protection insurance, as well as consumers purchasing product insurance for electronics and other goods. The company also caters to car owners through its assistance insurance offerings, including car warranty services. Solid Försäkring's strategic partnerships with retailers and automotive companies help it reach a broader audience and enhance its market penetration.

Solid Försäkring's strategy focuses on expanding its market presence through strategic partnerships and enhancing its product offerings. The company aims to drive growth in the personal safety and assistance segments, leveraging new partnerships in the Swedish market. It is also focused on improving operational efficiency and maintaining a strong financial position. The recent divestment of its Swiss branch aligns with its strategy to concentrate on core markets and optimize resource allocation.