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Simple Agency Group A/S

Simple Agency Group A/S is a Denmark-based group headquartered in Køge. The available report excerpts indicate a commercial group with recurring customer relationships and exposure to vendor and currency-related settlement flows, but they do not disclose enough detail to verify a more specific operating niche.

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Revenue297.7bn DKK
+179.3 %y/y
Operating profit (EBIT)33.5bn DKK
+89.8 %y/y
EBIT margin11.3%
−5.3 ppy/y
Net income19.8bn DKK
+87.7 %y/y
Free cash flow4,576m DKK
−62.4 %y/y

Fiscal year 2025 · change from previous year

Development 2024–2025

0100200300bn DKK2024: 106.6 bn DKK2024: EBIT 17.6 bn DKK20242025: 297.7 bn DKK2025: EBIT 33.5 bn DKK2025297.733.5
RevenueOperating profit (EBIT)
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Business

Share of revenue
Recurring customer services50 %

Ongoing services sold under continuing agreements to business customers.

Resold third-party goods or services30 %

Externally sourced items or services that are fulfilled through the group.

Case-based project work20 %

Individual engagements priced and evaluated on a case-by-case basis.

Customers

The report points to a customer base dominated by recurring business relationships, suggesting buyers value continuity and ongoing support. The company also appears to serve clients on a case-by-case basis in certain activities, which implies some mix of repeat contracts and project-style work.

Recurring business customers

Customers under ongoing agreements that rely on repeated delivery and support.

Case-based clients

Customers buying discrete services or engagements assessed individually.

Resale and fulfillment customers

Customers purchasing sourced goods or services through the group.

Strategy

The disclosed risk notes imply a strategy built around recurring customer relationships, careful supplier management, and ongoing monitoring of contract economics. The business appears focused on maintaining stable cash conversion and limiting counterparty risk through repeat business and active oversight of larger vendor agreements.

Deepen recurring customer relationshipsShort term

Recurring agreements reduce revenue volatility and support customer retention.

Control vendor concentration and termsMedium term

The business depends on individual supplier relationships for fulfillment and pricing.

Limit working-capital and FX exposureMedium term

Cash-positive sourcing and selective currency exposure help protect operating flexibility.

Geography

The company is headquartered in Køge, Denmark, and the available filing notes that some markets are transacted in USD. Beyond Denmark, the excerpt does not provide a reliable country-by-country revenue split, so the geographic profile should be treated as limited disclosure rather than a fully mapped international footprint.

Risks

Key risks include counterparty credit risk, supplier concentration, and foreign exchange exposure on USD-linked transactions. The business model also suggests execution risk in case-based work and margin pressure if supplier terms or customer collections weaken.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Supplier concentration risk1Counterparty credit risk2Foreign exchange risk3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Supplier concentration riskImpact: HighLikelihood: Medium

    The company is exposed to risks tied to individual supplier relationships.

    Exposure: Third-party sourced goods or services

  2. Counterparty credit riskImpact: MediumLikelihood: Medium

    Revenue depends on customers meeting ongoing payment obligations.

    Exposure: Recurring customer base and case-based engagements

  3. Foreign exchange riskImpact: MediumLikelihood: Medium

    Some markets trade in USD, creating currency mismatch versus local reporting.

    Exposure: USD-denominated transactions

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Accounting

Judgemental items
Expected credit losses

The report states provisions are made for expected losses, so receivables require judgment.

Impact: Affects trade receivables and operating profit

Foreign currency translation and transaction gains/losses

USD activity can create exchange-rate effects when settled or retranslated.

Impact: Can move reported earnings and balance-sheet values

Working-capital classification

Cash-positive resale activity and short-term obligations affect current assets and liabilities.

Impact: Influences liquidity ratios and cash-flow presentation

Last updated: 24/10/2026