RAP1VNasdaq HelsinkiLeisureIFRS · EUR

Rapala VMC Corporation

Rapala VMC is a globally recognized company specializing in the design, manufacturing, and distribution of fishing lures, lines, and related equipment. The company is known for its innovative products that cater to both freshwater and saltwater fishing enthusiasts. Rapala VMC has a strong presence in North America and Europe, with a focus on enhancing brand value and market position through strategic partnerships and product innovation. The company is committed to sustainability and aims to lead in selected categories worldwide.

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Revenue228m EUR
+3.0 %y/y
Operating profit (EBIT)4.2m EUR
−51.2 %y/y
EBIT margin1.8%
−2.0 ppy/y
Net income-4.9m EUR
−1,325.0 %y/y
Free cash flow1.7m EUR
−91.3 %y/y

Fiscal year 2025 · change from previous year

Development 2021–2025

0100200300m EUR2021: 294 m EUR2021: EBIT 32 m EUR20212022: 274 m EUR2022: EBIT 12 m EUR20222023: 222 m EUR2023: EBIT 4.0 m EUR20232024: 221 m EUR2024: EBIT 8.6 m EUR20242025: 228 m EUR2025: EBIT 4.2 m EUR20252284.2
RevenueOperating profit (EBIT)
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Business

Share of revenue
Fishing Lures40 %

Includes a variety of lures for different fishing techniques and species.

Fishing Lines20 %

Comprises various types of fishing lines, including innovative products like Sufix Revolve.

Soft Baits15 %

Includes soft plastic baits such as the CrushCity series.

Trolling Lures10 %

High-performance lures designed for trolling, especially in saltwater.

Accessories10 %

Covers fishing tools and accessories.

Third-party Brands5 %

Distribution of selected external brands to complement the product range.

Customers

Rapala VMC serves a diverse customer base that includes recreational anglers, professional fishermen, and retail partners. In North America, strong relationships with major retailers support the distribution of their products. The company also targets European markets, where it faces varying economic conditions. Customers value Rapala VMC's commitment to quality and innovation, which is reflected in their product offerings. The company's strategic focus on brand development and customer relationships enhances its market position.

Recreational Anglers

Purchase high-quality lures and lines for personal use.

Professional Fishermen

Require reliable and innovative products for competitive fishing.

Retail Partners

Distribute Rapala VMC products through retail channels.

Distributors

Seek a diverse range of fishing products to offer in various markets.

Strategy

Rapala VMC's strategic priorities include enhancing brand value, strengthening customer relationships, and expanding market presence in key regions. The company focuses on product innovation and sustainability to differentiate itself in the competitive fishing industry. Strategic partnerships and acquisitions, such as the integration of 13 Fishing, are crucial for growth. Rapala VMC aims to become a global leader in selected categories by leveraging its strong brand and innovative product pipeline.

Enhance brand valueMedium term

To strengthen market position and customer loyalty

Expand market presenceLong term

To capture growth opportunities in key regions

Focus on product innovationShort term

To differentiate in the competitive fishing industry

Geography

Rapala VMC has a significant presence in North America, where it has established strong relationships with major retailers. The company also operates in Europe, although market conditions vary due to economic uncertainties. In addition, Rapala VMC is expanding its reach in Asia, despite facing challenges from global trade disputes. The company's geographic strategy focuses on leveraging favorable conditions in North America while navigating uncertainties in other regions.

Risks

Rapala VMC faces several risks, including economic uncertainties in Europe and Asia, which can affect consumer demand and market stability. The company also deals with supply chain disruptions due to global trade disputes, impacting product availability and costs. Currency fluctuations pose a financial risk, affecting profitability and financial performance. Additionally, the competitive nature of the fishing industry requires continuous innovation to maintain market position.

Sorted by severity
LowMediumHighLowMediumHighImpact →Likelihood →Economic uncertainties in Europe and Asia1Supply chain disruptions2Currency fluctuations3
Impact is the risk’s severity and likelihood how probable it is over the next few years, both assessed from the company’s reports. Numbers match the list.
  1. Economic uncertainties in Europe and AsiaImpact: HighLikelihood: Medium

    Affect consumer demand and market stability

  2. Supply chain disruptionsImpact: MediumLikelihood: Medium

    Due to global trade disputes

  3. Currency fluctuationsImpact: MediumLikelihood: Low

    Impact profitability and financial performance

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Accounting

Judgemental items
Revenue recognition timing

Affects reported earnings

Impact: high

Currency hedging

Impacts financial statements

Impact: medium

Seasonality

Causes quarterly revenue fluctuations

Impact: medium

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Last updated: 24/09/2026

Rapala VMC Corporation (RAP1V) Revenue, Earnings & Financials 2025 – Clarifo